{
 "@context": "https://schema.org",
 "@type": "Dataset",
 "name": "When the brands were founded — Glowpedia",
 "description": "Population, exclusions, input dates and the brands behind every figure. The figures are shares of the brands in the sample, never market shares.",
 "meta": {
  "topic": "founding",
  "lang": "en",
  "version": null,
  "stored": false,
  "computed_at": "2026-10-10T15:00:21+00:00",
  "rules_version": "2026-09-10",
  "result_hash": "9f96d0160d8da6b5",
  "n_brands": 3600,
  "population_rule": "glowpedia_eligible AND published article on this edition's language",
  "inputs": {
   "articles_latest": "2026-10-06T08:24:45+00:00",
   "facts_latest": "2026-10-05T23:02:20+00:00",
   "markets_latest": "2026-10-06T10:58:38+00:00",
   "i18n_latest": null
  },
  "figures_are": "shares of the brands in the sample, not market shares",
  "url": "https://glowpedia.org/analysis/founding/data.json",
  "analysis_url": "https://glowpedia.org/analysis/founding/",
  "basis_csv_url": "https://glowpedia.org/analysis/founding/basis.csv",
  "language": "en",
  "creator": "Glowpedia / Sejder AB",
  "license": {
   "name": "CC BY 4.0",
   "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "date_modified": "2026-10-10T15:00:21+00:00"
 },
 "fields": [
  {
   "id": "founding_stats",
   "label": "Key figures",
   "kind": "stats",
   "keys": [
    {
     "key": "brands",
     "label": "Brands in the data"
    },
    {
     "key": "with_year",
     "label": "Have a known founding year"
    },
    {
     "key": "median_year",
     "label": "Median founding year"
    },
    {
     "key": "since_2015",
     "label": "Founded in 2015 or later"
    },
    {
     "key": "since_2020",
     "label": "Founded in 2020 or later"
    },
    {
     "key": "before_1950",
     "label": "Founded before 1950"
    }
   ]
  },
  {
   "id": "decades",
   "label": "Founded by decade",
   "kind": "table"
  },
  {
   "id": "oldest",
   "label": "The oldest brands",
   "kind": "table"
  },
  {
   "id": "median_by_origin",
   "label": "Median founding year by country of origin",
   "kind": "table"
  }
 ],
 "data": [
  {
   "id": "founding_stats",
   "kind": "stats",
   "items": [
    {
     "key": "brands",
     "n": 3600
    },
    {
     "key": "with_year",
     "n": 3240,
     "share": 0.9
    },
    {
     "key": "median_year",
     "n": 2007
    },
    {
     "key": "since_2015",
     "n": 981,
     "share": 0.3028
    },
    {
     "key": "since_2020",
     "n": 375,
     "share": 0.1157
    },
    {
     "key": "before_1950",
     "n": 364,
     "share": 0.1123
    }
   ]
  },
  {
   "id": "decades",
   "kind": "table",
   "rows": [
    {
     "key": "pre1900",
     "kind": "text",
     "n": 130,
     "share": 0.0401
    },
    {
     "key": "1900s",
     "kind": "decade",
     "n": 33,
     "share": 0.0102
    },
    {
     "key": "1910s",
     "kind": "decade",
     "n": 27,
     "share": 0.0083
    },
    {
     "key": "1920s",
     "kind": "decade",
     "n": 51,
     "share": 0.0157
    },
    {
     "key": "1930s",
     "kind": "decade",
     "n": 50,
     "share": 0.0154
    },
    {
     "key": "1940s",
     "kind": "decade",
     "n": 73,
     "share": 0.0225
    },
    {
     "key": "1950s",
     "kind": "decade",
     "n": 88,
     "share": 0.0272
    },
    {
     "key": "1960s",
     "kind": "decade",
     "n": 96,
     "share": 0.0296
    },
    {
     "key": "1970s",
     "kind": "decade",
     "n": 180,
     "share": 0.0556
    },
    {
     "key": "1980s",
     "kind": "decade",
     "n": 245,
     "share": 0.0756
    },
    {
     "key": "1990s",
     "kind": "decade",
     "n": 321,
     "share": 0.0991
    },
    {
     "key": "2000s",
     "kind": "decade",
     "n": 519,
     "share": 0.1602
    },
    {
     "key": "2010s",
     "kind": "decade",
     "n": 1052,
     "share": 0.3247
    },
    {
     "key": "2020s",
     "kind": "decade",
     "n": 375,
     "share": 0.1157
    }
   ]
  },
  {
   "id": "oldest",
   "kind": "table",
   "rows": [
    {
     "key": "farmacia-ss-annunziata",
     "kind": "brand",
     "n": 1561,
     "href": "/m/farmacia-ss-annunziata/",
     "extra": "IT",
     "name": "Farmacia SS. Annunziata 1561"
    },
    {
     "key": "kiku-masamune",
     "kind": "brand",
     "n": 1659,
     "href": "/m/kiku-masamune/",
     "extra": "JP",
     "name": "Kiku-Masamune"
    },
    {
     "key": "floris",
     "kind": "brand",
     "n": 1730,
     "href": "/m/floris/",
     "extra": "GB",
     "name": "Floris"
    },
    {
     "key": "creed",
     "kind": "brand",
     "n": 1760,
     "href": "/m/creed/",
     "extra": "FR",
     "name": "Creed"
    },
    {
     "key": "woods-of-windsor",
     "kind": "brand",
     "n": 1770,
     "href": "/m/woods-of-windsor/",
     "extra": "GB",
     "name": "Woods of Windsor"
    },
    {
     "key": "yardley",
     "kind": "brand",
     "n": 1770,
     "href": "/m/yardley/",
     "extra": "GB",
     "name": "Yardley"
    },
    {
     "key": "wilkinson",
     "kind": "brand",
     "n": 1772,
     "href": "/m/wilkinson/",
     "extra": "GB",
     "name": "Wilkinson Sword"
    },
    {
     "key": "houbigant-paris",
     "kind": "brand",
     "n": 1775,
     "href": "/m/houbigant-paris/",
     "extra": "FR",
     "name": "Houbigant Paris"
    },
    {
     "key": "kent",
     "kind": "brand",
     "n": 1777,
     "href": "/m/kent/",
     "extra": "GB",
     "name": "Kent"
    },
    {
     "key": "walde",
     "kind": "brand",
     "n": 1777,
     "href": "/m/walde/",
     "extra": "AT",
     "name": "Walde"
    },
    {
     "key": "d-r-harris",
     "kind": "brand",
     "n": 1790,
     "href": "/m/d-r-harris/",
     "extra": "GB",
     "name": "D.R. Harris"
    },
    {
     "key": "4711",
     "kind": "brand",
     "n": 1792,
     "href": "/m/4711/",
     "extra": "DE",
     "name": "4711"
    }
   ]
  },
  {
   "id": "median_by_origin",
   "kind": "table",
   "rows": [
    {
     "key": "US",
     "kind": "cc",
     "n": 2003,
     "extra": 511
    },
    {
     "key": "FR",
     "kind": "cc",
     "n": 1996,
     "extra": 375
    },
    {
     "key": "DE",
     "kind": "cc",
     "n": 1987,
     "extra": 373
    },
    {
     "key": "GB",
     "kind": "cc",
     "n": 2009,
     "extra": 288
    },
    {
     "key": "IT",
     "kind": "cc",
     "n": 1997,
     "extra": 282
    },
    {
     "key": "SE",
     "kind": "cc",
     "n": 2015,
     "extra": 204
    },
    {
     "key": "KR",
     "kind": "cc",
     "n": 2015,
     "extra": 202
    },
    {
     "key": "ES",
     "kind": "cc",
     "n": 1996,
     "extra": 122
    },
    {
     "key": "DK",
     "kind": "cc",
     "n": 2012,
     "extra": 115
    },
    {
     "key": "PL",
     "kind": "cc",
     "n": 2012,
     "extra": 88
    }
   ]
  }
 ]
}