{
 "@context": "https://schema.org",
 "@type": "Dataset",
 "name": "Where the brands are sold — Glowpedia",
 "description": "Population, exclusions, input dates and the brands behind every figure. The figures are shares of the brands in the sample, never market shares.",
 "meta": {
  "topic": "markets",
  "lang": "en",
  "version": null,
  "stored": false,
  "computed_at": "2026-10-10T13:56:56+00:00",
  "rules_version": "2026-09-10",
  "result_hash": "37f652ba69ac79fe",
  "n_brands": 3600,
  "population_rule": "glowpedia_eligible AND published article on this edition's language",
  "inputs": {
   "articles_latest": "2026-10-06T08:24:45+00:00",
   "facts_latest": "2026-10-05T23:02:20+00:00",
   "markets_latest": "2026-10-06T10:58:38+00:00",
   "i18n_latest": null
  },
  "figures_are": "shares of the brands in the sample, not market shares",
  "url": "https://glowpedia.org/analysis/markets/data.json",
  "analysis_url": "https://glowpedia.org/analysis/markets/",
  "basis_csv_url": "https://glowpedia.org/analysis/markets/basis.csv",
  "language": "en",
  "creator": "Glowpedia / Sejder AB",
  "license": {
   "name": "CC BY 4.0",
   "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "date_modified": "2026-10-10T13:56:56+00:00"
 },
 "fields": [
  {
   "id": "market_stats",
   "label": "Key figures",
   "kind": "stats",
   "keys": [
    {
     "key": "brands",
     "label": "Brands in the data"
    },
    {
     "key": "on_market",
     "label": "Sold on at least one market"
    },
    {
     "key": "all_five",
     "label": "Sold on all five markets"
    },
    {
     "key": "one_only",
     "label": "Sold on one market only"
    }
   ]
  },
  {
   "id": "markets",
   "label": "Brands and products by market",
   "kind": "table"
  },
  {
   "id": "overlap_hist",
   "label": "On how many markets a brand is sold",
   "kind": "table"
  },
  {
   "id": "exclusive",
   "label": "Brands sold on one market only",
   "kind": "table"
  },
  {
   "id": "pairwise",
   "label": "Brands shared between markets",
   "kind": "matrix"
  },
  {
   "id": "widest",
   "label": "Widest presence",
   "kind": "table"
  }
 ],
 "data": [
  {
   "id": "market_stats",
   "kind": "stats",
   "items": [
    {
     "key": "brands",
     "n": 3600
    },
    {
     "key": "on_market",
     "n": 3150,
     "share": 0.875
    },
    {
     "key": "all_five",
     "n": 1265,
     "share": 0.4016
    },
    {
     "key": "one_only",
     "n": 790,
     "share": 0.2508
    }
   ]
  },
  {
   "id": "markets",
   "kind": "table",
   "rows": [
    {
     "key": "se",
     "kind": "market",
     "n": 2448,
     "share": 0.68,
     "extra": 207659
    },
    {
     "key": "no",
     "kind": "market",
     "n": 1590,
     "share": 0.4417,
     "extra": 112318
    },
    {
     "key": "dk",
     "kind": "market",
     "n": 2469,
     "share": 0.6858,
     "extra": 191872
    },
    {
     "key": "fi",
     "kind": "market",
     "n": 2152,
     "share": 0.5978,
     "extra": 167360
    },
    {
     "key": "de",
     "kind": "market",
     "n": 2150,
     "share": 0.5972,
     "extra": 122598
    }
   ]
  },
  {
   "id": "overlap_hist",
   "kind": "table",
   "rows": [
    {
     "key": "1",
     "kind": "nmarkets",
     "n": 790,
     "share": 0.2508
    },
    {
     "key": "2",
     "kind": "nmarkets",
     "n": 204,
     "share": 0.0648
    },
    {
     "key": "3",
     "kind": "nmarkets",
     "n": 278,
     "share": 0.0883
    },
    {
     "key": "4",
     "kind": "nmarkets",
     "n": 613,
     "share": 0.1946
    },
    {
     "key": "5",
     "kind": "nmarkets",
     "n": 1265,
     "share": 0.4016
    }
   ]
  },
  {
   "id": "exclusive",
   "kind": "table",
   "rows": [
    {
     "key": "se",
     "kind": "market",
     "n": 123,
     "share": 0.039
    },
    {
     "key": "no",
     "kind": "market",
     "n": 64,
     "share": 0.0203
    },
    {
     "key": "dk",
     "kind": "market",
     "n": 187,
     "share": 0.0594
    },
    {
     "key": "fi",
     "kind": "market",
     "n": 59,
     "share": 0.0187
    },
    {
     "key": "de",
     "kind": "market",
     "n": 357,
     "share": 0.1133
    }
   ]
  },
  {
   "id": "pairwise",
   "kind": "matrix",
   "cols": [
    {
     "key": "se",
     "kind": "market"
    },
    {
     "key": "no",
     "kind": "market"
    },
    {
     "key": "dk",
     "kind": "market"
    },
    {
     "key": "fi",
     "kind": "market"
    },
    {
     "key": "de",
     "kind": "market"
    }
   ],
   "rows": [
    {
     "key": "se",
     "kind": "market",
     "cells": [
      2448,
      1513,
      2256,
      2072,
      1771
     ],
     "n": 2448
    },
    {
     "key": "no",
     "kind": "market",
     "cells": [
      1513,
      1590,
      1469,
      1414,
      1308
     ],
     "n": 1590
    },
    {
     "key": "dk",
     "kind": "market",
     "cells": [
      2256,
      1469,
      2469,
      2059,
      1767
     ],
     "n": 2469
    },
    {
     "key": "fi",
     "kind": "market",
     "cells": [
      2072,
      1414,
      2059,
      2152,
      1737
     ],
     "n": 2152
    },
    {
     "key": "de",
     "kind": "market",
     "cells": [
      1771,
      1308,
      1767,
      1737,
      2150
     ],
     "n": 2150
    }
   ]
  },
  {
   "id": "widest",
   "kind": "table",
   "rows": [
    {
     "key": "loreal-paris",
     "kind": "brand",
     "n": 5,
     "href": "/m/loreal-paris/",
     "extra": 10710,
     "name": "L'Oréal Paris"
    },
    {
     "key": "mac",
     "kind": "brand",
     "n": 5,
     "href": "/m/mac/",
     "extra": 10112,
     "name": "M·A·C Cosmetics"
    },
    {
     "key": "wella",
     "kind": "brand",
     "n": 5,
     "href": "/m/wella/",
     "extra": 7977,
     "name": "Wella"
    },
    {
     "key": "revolution",
     "kind": "brand",
     "n": 5,
     "href": "/m/revolution/",
     "extra": 7259,
     "name": "Revolution"
    },
    {
     "key": "nyx",
     "kind": "brand",
     "n": 5,
     "href": "/m/nyx/",
     "extra": 6138,
     "name": "NYX Professional Makeup"
    },
    {
     "key": "essence",
     "kind": "brand",
     "n": 5,
     "href": "/m/essence/",
     "extra": 6098,
     "name": "essence"
    },
    {
     "key": "clinique",
     "kind": "brand",
     "n": 5,
     "href": "/m/clinique/",
     "extra": 5991,
     "name": "Clinique"
    },
    {
     "key": "catrice",
     "kind": "brand",
     "n": 5,
     "href": "/m/catrice/",
     "extra": 5583,
     "name": "Catrice"
    },
    {
     "key": "kiko-milano",
     "kind": "brand",
     "n": 5,
     "href": "/m/kiko-milano/",
     "extra": 5316,
     "name": "KIKO Milano"
    },
    {
     "key": "lancome",
     "kind": "brand",
     "n": 5,
     "href": "/m/lancome/",
     "extra": 5228,
     "name": "Lancôme"
    },
    {
     "key": "nivea",
     "kind": "brand",
     "n": 5,
     "href": "/m/nivea/",
     "extra": 5090,
     "name": "Nivea"
    },
    {
     "key": "dior",
     "kind": "brand",
     "n": 5,
     "href": "/m/dior/",
     "extra": 4834,
     "name": "Dior"
    }
   ]
  }
 ]
}