# Bait Al Bakhoor ## Facts | | | |---|---| | Origin | United Arab Emirates | | Headquarters | Dubai | | Owner | Brands West | | Status | Dormant | Bait Al Bakhoor is a fragrance label from the United Arab Emirates, operating in the segment of Arabian oil-based perfumery [1]. Its catalogue is small and its public footprint thin: the brand released a handful of scents in the early 2020s and has shown no documented activity since 2021. It is best understood today as a dormant house rather than an active one. The perfume database Fragrantica lists the brand under parent company Brands West and records its primary business as oil fragrances [1]. Beyond that corporate line and a product list, little first-party narrative exists — the brand maintains no traceable site of its own, and what description circulates online comes mainly from the specialty retailers that stock it. ## Products Fragrantica documents twelve Bait Al Bakhoor fragrances, the earliest dated 2020 and the most recent 2021 [1]. Most are listed as unisex. Among them are Supreme Amber and Supreme Musk (each also issued in an Eau de Parfum version), Yaa Gaali and Ruby Rose from 2020, and a 2021 group that includes the Tohfa series — Tohfa, Tohfa Black, Tohfa Blue and Tohfa Pink — alongside Khashab Al Oud and Dahaab Saafi. The range sits within the Arabian perfumery tradition the name itself signals; "bakhoor" refers to scented wood chips burned as incense across the Gulf. Retailers that carry the line describe it in marketing terms — one calls the scents "authentic Arabian" and frames the brand as combining "Middle Eastern heritage with modern elegance" [3] — but these are seller-written claims rather than statements from the company. ## Ownership The brand is attributed to Brands West, named on Fragrantica as its parent company [1]. No founding year, founder or acquisition history is documented, and the relationship is recorded only as a parent listing. One UK retailer files Bait Al Bakhoor under an "Afnan" tag, but the page discloses no ownership link between the two and the connection remains unverified [3]. ## Current status Bait Al Bakhoor appears dormant. No new fragrances have been documented since 2021, a gap of several years, and the parent company's listed website (brandswest.co.uk) returns a 404 error [1]. At the specialty retailers that once stocked the line, availability has collapsed: DXB Perfume shows its Bait Al Bakhoor fragrances sold out [2], and another retailer's collection page displays zero products [3]. No coverage from major beauty press and no encyclopedic entry elsewhere could be found. The evidence points to a small, single-market label that was briefly active in 2020–2021 and has since gone quiet. ## Sources 1. (T1) https://www.fragrantica.se/designers/Bait-Al-Bakhoor.html 2. (T4) https://dxbperfume.co.uk/collections/bait-al-bakhoor 3. (T4) https://filledwithbarakah.com/collections/bait-al-bakhoor/afnan --- Glowpedia · · Published 2026-07-20 Please cite with a link to the article URL.