# Bardot Beauty

## Facts

| | |
|---|---|
| Founded | 2020 |
| Origin | United Kingdom |
| Headquarters | Irvine, California, United States (current operations) |
| Status | Active |
| Website | https://www.veganbardotbeauty.com/ |

Bardot Beauty is a vegan haircare brand launched in 2020, created by hair-industry veteran Stephen Durham in partnership with the Brigitte Bardot Foundation and named after the French actress Brigitte Bardot [4]. Its range centres on volume-focused shampoos, conditioners and sprays, and takes its visual cue from Bardot's 1960s hairstyles. The company markets the line under the phrase "Luxury Vegan Haircare" [1].

The brand's home base is not clear-cut. It first appeared in the United Kingdom, sold through the department store Fenwick and the online retailer Pretty Little Thing [4], and it now runs a direct-to-consumer store from an address in Irvine, California, with prices listed in US dollars [2]. The brand remains active, with a live storefront selling its current catalogue.

## Origin and founders

The brand was created by Stephen Durham, a hairdresser whose earlier work spanned Urban Therapy Salons and the styling lines Twisted Sista and American English [6]. Durham developed the collection in partnership with the Brigitte Bardot Foundation, tying the products to the name and image of the French screen star [4]. The line launched as a five-product "capsule collection" at Fenwick on 18 January 2020, priced from around £18.50, and was also stocked by Pretty Little Thing [4].

## Products and ingredients

The core range groups around volume: a Voluminous Shampoo and Conditioner, a Lift + Volume Spray, a Dry Shampoo and a Dry Texture Spray, alongside travel sizes. Editorial coverage lists a set of plant-derived hero ingredients including sea buckthorn, quinoa protein, horsetail, baobab oil, wheat protein, seaberry oil, brown seaweed and amino acids [6]. Prices on the current US store sit around USD 32 to 35 per item, placing the range in accessible-premium territory despite the "luxury" wording of its tagline.

## Philosophy and positioning

Bardot Beauty frames itself around Brigitte Bardot's 1960s look, describing the aesthetic in terms such as "free-spirited, coquette, feminine, effortless style" [1]. The company states that its products are "Proudly Vegan. Cruelty Free." [6]. No third-party certification from a body such as the Vegan Society or Leaping Bunny is documented, so these remain the brand's own stated claims rather than independently verified marks.

## Current status

The brand is active. It launched in the United Kingdom in 2020 and now operates a US-based online store, so its national identity spans a UK origin and current US operations [2]. The most recent independent editorial coverage found dates to 2022, while the clearest present-day signal is the operational storefront, which lists its catalogue with several items marked "coming soon".

## Sources

1. (T1) https://www.veganbardotbeauty.com/
2. (T2) https://www.veganbardotbeauty.com/pages/contact-us
4. (T3) https://cosmeticsbusiness.com/hair-care-brand-dedicated-to-brigitte-bardot-launches-160958
6. (T3) https://www.beautyhubmagazine.com/bardot/

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Glowpedia · <https://glowpedia.org/m/bardot-beauty/> · Published 2026-09-07

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