# Beauty Mall ## Facts | | | |---|---| | Founded | 2017 | | Origin | Norway | | Headquarters | Oslo | | Status | Active | | Website | https://www.beautymall.no/ | Beauty Mall is a Norwegian beauty company based in Oslo. It operates primarily as a retailer specialising in K-beauty and other Asian cosmetics and skincare, and it also sells products under its own Beauty Mall name. The company describes itself as Norway's largest selection of K-beauty and Asian brands [2], combining online sales with three physical stores in the capital [2]. This entry covers the company's own-label presence; the wider business is an authorised distributor of imported Asian beauty products. The company remains active, running both e-commerce and brick-and-mortar retail alongside Instagram and TikTok channels under the handle @beautymall.no [3]. ## Origin & positioning According to the company, Beauty Mall was founded to give Norwegian customers access to authentic and innovative cosmetics and skincare from South Korea, Taiwan and Japan [2]. It frames its own history modestly, saying it began as a small business with a big vision and grew into the country's largest store for K-beauty and Asian brands [2]. The company does not publicly name its founders. Beauty Mall presents trust and honesty as its guiding values, stating that these are reflected in everything it does [2], and it treats beauty products as a personal matter requiring authentic, reliable options. The retail proposition is reinforced by an "authorised distributor" positioning, with the homepage promising "products that deliver results" [3]. ## Ownership The business is registered as Beauty Mall AS, a Norwegian limited company (aksjeselskap) with organisation number 919 661 836 [4]. Corporate-registry data lists Jennie Quach as managing director and records five employees [5]. The registry describes the company's purpose as the import and sale of clothing, cosmetics and skincare products [4]. The registered company address differs between sources: Beauty Mall's own site gives its main office as Økernveien 121, 0579 Oslo [2], while the corporate registry lists Sinsenveien 53A, 0585 Oslo [4]. Both are in Oslo, the apparent difference reflecting a registered or accounting address versus the operating office. ## Products & assortment The store organises its range across skincare, makeup and haircare, with body care and accessories and tools also sold [3]. Its about page states that it carries more than 100 Asian beauty brands, naming examples such as Cosrx, Laneige, Purito and Abib [1]. Alongside these imported labels, "Beauty Mall" appears as an own-label vendor within the catalogue, applied chiefly to accessories, tools and general beauty items sold under the store's name. ## Current status Beauty Mall AS is an operating company as of 2026, running online retail and three physical stores in Oslo together with active social-media channels [3]. Its commercial focus remains the distribution of K-beauty and Asian skincare and cosmetics to the Norwegian market, with the Beauty Mall name extending across both the retail business and a modest own-label assortment. ## Sources 1. (T1) https://beautymall.no/om-oss 2. (T2) https://www.beautymall.no/pages/historien-bak-beauty-mall 3. (T2) https://www.beautymall.no/ 4. (T4) https://www.northdata.com/Beauty+Mall+AS,+Oslo/919661836 5. (T4) https://www.proff.no/selskap/beauty-mall-as/oslo/postordre-internetthandel/IF7JJM410K9 --- Glowpedia · · Published 2026-07-20 Please cite with a link to the article URL.