# Blondesister ## Facts | | | |---|---| | Founded | 2020 | | Origin | Italy | | Headquarters | Genova | | Status | Active | | Website | https://blondesister.com/en-eu | Blondesister is an Italian makeup brand based in Genova, founded by Carolina Amirfeiz [7]. It produces face, eye and lip cosmetics that the company markets as fully made in Italy, and it positions itself toward a young, multitasking audience it calls a "restless generation" [2]. The brand operates the limited company Blonde Sister srl and remains active, with regular founder-written blog posts through 2026 and appearances at the Cosmoprof trade fair. The brand's name is aesthetic rather than descriptive: despite the "blonde" framing, Blondesister sells colour cosmetics for the face, eyes and lips, not hair products. The name refers to founder Carolina Amirfeiz, the oldest of six siblings. ## Origin and founder According to the company, Carolina Amirfeiz created Blondesister after leaving a four-year career as a consultant at a financial multinational in Milan and returning to Genova during the COVID-19 lockdown [2]. Drawing on her perspective as the oldest of six siblings, she set out to build a makeup line aimed at younger generations. In her own words, she "embraced my dream: to create a make-up line that exalted the uniqueness and the beauty of a 'restless generation'" [2]. There is some disagreement in available sources about who founded the brand. The company's own about-us page and Italian press credit Carolina Amirfeiz as the sole founder [7]. A separate aggregated social-media snippet instead describes the line as "created by three sisters" [9]; this is not supported by the brand's own materials, where the name refers to Carolina being the eldest of her siblings rather than a three-sister founding team. The company is registered as Blonde Sister srl and is based at Via Francesco Dassori 171 in Genova. ## Philosophy and positioning Blondesister describes its guiding idea as the absence of rules: the brand's stated philosophy is that "there are no rules in make-up, this is the rule" [2]. It presents its products as multi-use, easy to apply and "suitable for everyone," combining affordability, versatility and practicality for consumers seeking self-expression rather than conformity to traditional beauty standards. The company names innovation and "Made in Italy" as its fundamental values, alongside what it calls community relevance [1]. Its tagline is "The Revolution of Made in Italy Make-Up" [1]. ## Products and innovation The brand's range covers face, eye and lip makeup, including eyeshadow, primers and lip products. Its most frequently highlighted product is the 4in1 Click&Turn Mascara, which the Italian retailer Mabù Profumerie describes as featuring "a modular brush that delivers four different lash effects by rotation — defining, lengthening, volumizing, and intensifying" [6]. Blondesister frames much of its catalogue around multipurpose, versatile items intended to let customers adjust the effect to their own preference. ## Sustainability Blondesister presents itself as a cruelty-free and vegan-friendly brand, stating that its products are "free of ingredients sourced from animal world" [1]. The company emphasises a short, fully Italian supply chain — "100% Italian from the ingredients to the pack" — which it says reduces transport-related CO2 emissions and supports the local economy [1]. It also frames its multi-use products under the slogan "BUY LESS, CHOOSE WELL," presenting reduced packaging and plastic waste as part of a minimalist approach [2]. No third-party certifications are documented for these claims. ## Distribution Blondesister sells through its own direct-to-consumer e-commerce site as well as third-party perfumeries, with retail partners including There Renaissance, Esserbella, Full and Modus [4]. Its primary market is Italy; the brand's English-language EU storefront suggests some wider European reach, though available sources record no broader multi-region retail footprint. ## Current status The brand is active. Its founder-written blog, the "Blonde Diary," carried posts as recently as May 2026, and the company took part in the Cosmoprof Bologna trade fair in both 2024 and 2025 [5]. Blondesister's activity remains concentrated in Italy, distributed chiefly through Italian perfumeries and its own online store. ## Sources 1. (T1) https://blondesister.com/en-eu 2. (T2) https://blondesister.com/en-eu/pages/about-us 4. (T2) https://blondesister.com/en-eu/pages/store-locator 5. (T2) https://blondesister.com/en-eu/blogs/news 6. (T3) https://www.mabuprofumerie.it/marche/blonde-sister.html 7. https://www.babboleo.it/scienza-e-innovazione/e-nato-blondesister-la-linea-di-prodotti-di-make-up-della-genovese-carolina-amirfeiz/ 9. https://www.facebook.com/blondesisterbycarolinaamirfeiz/ --- Glowpedia · · Published 2026-07-20 · Updated 2026-07-26 Please cite with a link to the article URL.