# By Stær ## Facts | | | |---|---| | Founded | 2014 | | Origin | Denmark | | Headquarters | Aalborg | | Owner | By Stær Group ApS | | Status | Active | | Website | https://bystaer.dk/ | By Stær is a Danish fashion-accessories and lifestyle brand based in Aalborg, Denmark. It was founded in 2014 by Camilla Stær, who started the business making hair bows for children before it grew into a broader range of accessories, clothing, and home décor [1][2]. The company trades under the legal entity By Stær Group ApS and remains active, operating both an online shop and a permanent store in Aalborg [3][4]. Although By Stær is not a cosmetics maker, it reaches beauty retail through its accessories — makeup bags, hair clips, scrunchies, and similar items — which is the category under which it appears in beauty marketplaces. It does not formulate or sell skincare, makeup, or fragrance. ## Origin & founders Camilla Stær established the brand in 2014, initially as what the company calls "a universe of ribbons for children" [2]. According to By Stær, retailer demand pushed the range beyond children's hair bows into accessories for adults and goods for the home [2]. The business was first known as Bow's by Stær — a name still visible in the legacy email domain bowsbystaer.dk and the company's earlier social-media handles — before it was shortened to By Stær [3]. ## Products & positioning By Stær describes its range as a "multiverse" of products for women, children, and the home, built around colour, prints, and trend-led design [1][2]. The catalogue spans hair accessories such as clips, elastics, and bows; jewellery; bags and clutches, including makeup bags; scarves and hats; basic clothing; and home items such as cushion covers and rugs. The company frames its identity as colourful and playful, saying it makes "trend-based products" [2]. Some of the brand's goods are made from recycled materials. Its terms state that certain products are produced from upcycled saris, kantha blankets, and other textiles sourced from India [4]. The company's LinkedIn profile lists upcycling among its specialities. ## Ownership The brand is owned by By Stær Group ApS, a Danish company registered in Aalborg [4]. LinkedIn lists it as a small business of fewer than ten employees. ## History & milestones After eight years selling primarily online and to retailers, By Stær moved into physical retail. It ran a pop-up shop on Møllegade in Aalborg from August to December 2022, and the response led the company to open a permanent store at Lyngvej 2 in Aalborg on 20 February 2023 [5]. Local outlet Migogaalborg.dk reported the opening, quoting founder Camilla Stær on welcoming customers "into our colorful universe" [5]. Alongside its own shop, the company operates as a business-to-business supplier to retailers in addition to its consumer webshop [5]. ## Current status By Stær is active. Its webshop was operational as of 2026, and its most recently documented milestone is the 2023 opening of its Aalborg store [5]. The company's reach is centred on Denmark, with some retail distribution abroad through its wholesale channel. ## Sources 1. (T1) https://bystaer.dk/ 2. (T1) https://bystaer.dk/pages/om-os 3. (T2) https://bystaer.dk/pages/kontakt 4. (T2) https://bystaer.dk/pages/handelsbetingelser 5. (T2) https://bystaer.dk/collections/all --- Glowpedia · · Published 2026-07-20 Please cite with a link to the article URL.