# Equa Care ## Facts | | | |---|---| | Founded | 2010 | | Origin | Slovenia | | Headquarters | Ljubljana | | Status | Active | | Website | https://equa-care.com/ | Equa Care, also styled EQUACARE, is a Slovenian sustainable body and home care line. It was created by the team behind EQUA, a Ljubljana water-bottle company that the founders describe as a "sisterly brand," and it sells concentrated cleansing products that the customer mixes with tap water at home rather than buying pre-diluted [4]. The brand remains active, with an online store carrying current collections and retail distribution across parts of Europe. The name is shared with an unrelated product. A US medical-nutrition company, Ajinomoto Cambrooke, markets an amino-acid formula powder for children called "EquaCare Jr." [1]; that brand has no connection to the Slovenian personal-care line described here [13]. ## Origin and founders Equa Care grew out of EQUA, a company founded in 2010 in Slovenia by Anže Miklavec and Stella Korošec [6][8]. EQUA's original business was reusable water bottles, built, in the founders' framing, "as a result of love for nature and healthy lifestyle" [6]. The company is based in Ljubljana, and Miklavec, its co-founder, also runs the coffee brand GOAT STORY. According to EQUA, the body and home care line was introduced "after a year of researching, educating, and testing, designed to go beyond water bottles in building sustainable habits" [4]. It was crowdfunded on Kickstarter under the campaign title "EQUA CARE – Body & Home Care Products made sustainable" [12]. The exact year the line launched is not stated in available sources; the 2010 date refers to the parent company, not to Equa Care itself. ## Philosophy and positioning The line's central idea is concentration. The company says "the secret behind EQUACARE is in the natural powder formula — the only 1/10 you actually need when it comes to body and home care, with the rest being water that you add yourself" [2]. In practice, the customer adds warm tap water to a reusable dispenser, drops in a powdered refill, and the gel reaches its intended consistency within about fifteen minutes. The stated aim is to ship roughly a tenth of the volume and avoid transporting water, which the brand presents as a way to cut both plastic and freight. Equa Care positions itself within clean-beauty and zero-waste conventions. The company states that only natural ingredients and natural essential oils go into its formulas, and that the products are free of synthetic fragrance [3]. It frames the range as "designed to nurture skin in a natural way while protecting the planet from harmful ingredients and waste" [4]. ## Products The range covers personal care and home care. For the body, it includes a foaming hand soap described as refillable and long-lasting, and a body wash the company says is suited to all skin types. The Equa Care Body Duo packages a hand soap and a shower gel, each as a pump bottle plus a refill [5]. Home-care items, outside the scope of personal care, include a dish soap that the brand describes as "100% biodegradable" [2] and a cleaning spray. The dispensers are made, according to the company, of "100% recycled PET material from the waste of single-use plastic bottles" and are designed to be reused [2]. The bottles can be refilled at least thirty times, with each refill supplied as a powder bag mixed with water directly in the bottle [5]. ## Current status Equa Care is active. Its online store, at equa-care.com, lists current collections, and the parent company EQUA continues to trade. Beyond direct sales, the line is stocked by several international retailers, including an eco-focused reseller in Kuwait. ## Sources 1. (T1) https://essentiallybetter.com/about/ 2. (T1) https://equa-care.com/products/single-refill 3. (T3) https://ecotisticalme.com/collections/equacare 4. (T3) https://myequa.com/blogs/blog/introducing-equacare-body-home-care-products-made-sustainably 5. (T3) https://www.naturligtsnygg.se/produkt/equa-care-body-duo/ 6. (T3) https://www.sloveniabusiness.eu/success-stories/ambassadors/equa 8. https://myequa.com/blogs/blog/ten-years-is-only-the-beginning 12. https://www.kickstarter.com/projects/goat-mug/equacare-body-and-home-care-products-made-sustainable/faqs 13. https://equa-care.com/ --- Glowpedia · · Published 2026-07-20 · Updated 2026-07-28 Please cite with a link to the article URL.