# FrauSchmitz Beauty ## Facts | | | |---|---| | Origin | Germany | | Headquarters | Lohmar | | Status | Active | | Manufacturing | Germany | | Distribution | Multi-channel | | Website | https://www.frauschmitz-beauty.de/ | FrauSchmitz Beauty is a German skincare brand built around sheet masks for three areas that, in the company's words, most care routines forget: the eye area, the jawline and the décolleté. Its first product, and still the one most closely tied to its name, is a décolleté sheet mask sold as BYE-BYE KNITTERFÄLTCHEN, a German phrase that loosely translates as "goodbye, crinkle lines". Every product in the range is designed to be used as a 20-minute treatment at home, and the company presents itself not as an anonymous cosmetics corporation but as a family business [2]. The brand has not published a founding year. The earliest dated coverage is a 2023 magazine feature, which already refers to outside tests of the décolleté serum carried out in 2021 [9]. As of October 2026 the brand is active, selling through its own online shop and a trade channel, and publishing new articles in its online journal. ## Origin & founders The company tells its origin as a personal story. According to its website, founder Sarah noticed the first fine creases on her décolleté and could not find a product that worked quickly and visibly. She therefore developed one herself, combining hyaluronic acid with sheet masks and what the company calls a clear promise: visibly fresher skin in 20 minutes [2]. From that idea, the brand says, FrauSchmitz Beauty grew into a "project of the heart" that remains in family hands, and its 20-minute ritual now accompanies thousands of women before their big occasions. Its about page carries the tagline "Aus Liebe zur Haut. Und zur Familie." ("Out of love for skin. And for family.") Accounts of who started the business differ. The brand's own website names a single founder, Sarah, without a surname. The 2023 English-language feature in the lifestyle magazine The Finest Emirates instead refers to "the two company founders", without naming either of them [9]. Neither source explains the difference. The same feature explains the name. In the German Rhineland, which it describes as the founders' home region, Schmitz is one of the most common family names. "Frau Schmitz", or "Mrs Schmitz", is therefore meant to stand for every woman, of every age and personality, each with her own skincare needs [9]. On its website the brand usually sets the name in capitals, as FRAUSCHMITZ Beauty. ## Ownership The legal notice on the brand's website names MALESA Brands GmbH & Co. KG, based in Lohmar, Germany, as the company responsible for the business [4]. No parent beauty group, investor or acquisition is documented, and the company continues to describe itself as family-owned. An earlier company name appears in the 2023 feature, which credits its product photographs to DietzSchmitt Cosmetics OHG [9]. Whether that firm previously operated the brand has not been publicly clarified. ## Philosophy & positioning FrauSchmitz Beauty frames its range as targeted care for the parts of the body that ordinary face routines leave out. Its homepage pairs each area with a short line: tired-looking eyes ("look awake, even when you are not"), lines on the décolleté ("the area every routine forgets") and care that reaches "down to the jawline". The company describes its approach as deliberately simple, promising no complicated routines and no unrealistic results, only targeted care with an immediate sense of well-being. Time is central to the pitch. The brand returns again and again to the idea of a 20-minute ritual, suggesting that the masks can replace a spa visit and serve as preparation before a big occasion. Its journal follows the same line, with articles on getting the skin ready to wear a dirndl at the Wiesn, on hand care, on gift ideas for women over 40, and on how skin is structured and why sheet masks can extend a daily routine. The masks are also marketed as compact travel items for long-haul flights and city breaks. The company lists three core values on its about page: "made in Germany", "clean and vegan", and "personal and approachable". Under the last, it says every customer message is answered by a real member of the team rather than a call centre. An extract of alpine rose forms the common base of the whole range, according to the company, and is combined in each product with actives chosen for the skin area in question. The brand sums this up in the slogan "Alpine inspiration. Modern care." ## Products & innovation The range is small and organised by body zone, with most products sold as multi-packs: - **Décolleté sheet mask (BYE-BYE KNITTERFÄLTCHEN)** – the original product, which the company describes as intensive anti-ageing care made specifically for the décolleté. - **Hydro Eye Pads** – cooling eye pads with hyaluronic acid and caffeine, sold in sets of five. - **GLOW UP Face & Jawline sheet mask** – a mask designed to extend care from the face to the jawline. - **3-Zonen Glow Set** – a combined set that the brand presents as the complete 20-minute ritual for eyes, face and décolleté. Descriptions of what the décolleté mask contains have changed over time. The brand's current FAQ names acetylated hyaluronic acid and peony extract as its key actives, set on the alpine-rose base used across the range [5]. The 2023 feature and a 2024 Marie Claire Germany article both describe the serum differently, as a mix of hyaluronic acid, HerbaGlow, black mulberry and panthenol [8][9]. The difference has not been publicly explained; it may reflect a later reformulation, but that is not confirmed. The Finest Emirates describes HerbaGlow as a COSMOS-approved botanical active ingredient. That approval concerns the ingredient itself, not the brand's finished products. The masks are made from a material the brand calls SecondSkin-Vlies ("SecondSkin fleece"). The company says this fleece clings to the skin without slipping, so the serum stays where it is applied, and that it contains no added fragrance, making it gentle enough for the eye area. The company describes its whole range as vegan and cruelty-free, saying it uses no animal-derived ingredients and does not test on animals. Its homepage adds that the products are fragrance-free, free of mineral oil and free of parabens, and made in Germany. The 2023 feature also described the décolleté mask as pH-neutral and free of dyes, parabens, silicones and drying alcohols, and suggested chilling the mask in the refrigerator briefly before use for a cooler feel. No third-party certifications for the brand itself are documented. On testing, the company states that its Hydro Eye Pads are dermatologically tested and suitable for sensitive skin. The 2023 feature reported that two outside institutes, cosm.art and the BAV Institute, had confirmed the skin compatibility and microbiological properties of the décolleté serum in 2021 [9]. ## Sustainability The brand's environmental claims centre on production and materials. According to the company, its products are developed and made in Germany in deliberately small batches, which it says keeps quality under close control and avoids overproduction. It also states that the SecondSkin fleece is biodegradable. The 2023 feature went further, telling readers that the used fleece could go into the organic waste bin or onto the compost, and noting that the product contains no microplastics. ## Recognition Two independent magazine features are documented. In July 2024, Marie Claire Germany published a feature in which members of its beauty team shared personal summer routines; beauty editor Tina Kollmansperger listed the BYE-BYE KNITTERFÄLTCHEN décolleté mask among her summer décolleté treatments [8]. The year before, The Finest Emirates ran an English-language feature on the same mask under the headline "FRAUSCHMITZ Beauty: Hello Décolleté. Hello Glow.", including a short section on the origin of the brand name. The company's own website points to further media appearances on its homepage and press page. These have not been independently confirmed. ## Current status FrauSchmitz Beauty is active. Its online shop was trading in October 2026, and the latest post in its online journal is dated 7 October 2026 [7]. The brand is sold mainly through its own webshop, and its operations are centred on Germany. Alongside direct sales, it runs a trade channel: the company invites enquiries from salons, spas, hotels and retailers and offers a registration page for business customers, though no named stockists are documented [6]. The brand also maintains accounts on Instagram, TikTok and Facebook, and invites customers to share their routines under the hashtag #frauschmitzbeauty. ## Signature products {#belagg-products} - **BYE-BYE KNITTERFÄLTCHEN Dekolleté Tuchmaske (décolleté sheet mask)** — Unsere BYE-BYE KNITTERFÄLTCHEN Dekolleté Tuchmaske ist eine intensive Anti-Aging Pflege speziell für das Dekolleté. — https://www.frauschmitz-beauty.de/pages/faq - **Hydro Eye Pads (5er Set)** — Unsere Hydro Eye Pads sind kühlende Augenpads mit Hyaluronsäure und Koffein. — https://www.frauschmitz-beauty.de/pages/faq - **GLOW UP Face & Jawline Tuchmaske (3er Set)** — GLOW UP FACE & JAWLINE TUCHMASKE – 3er Set — https://www.frauschmitz-beauty.de/ - **3-Zonen Glow Set** — Das komplette 20-Minuten-Ritual für Augen, Gesicht & Dekolleté — https://www.frauschmitz-beauty.de/ ## Key ingredients {#belagg-ingredients} Alpenrose (alpine rose) extract · Hyaluronic acid (incl. acetylated hyaluronic acid) · Peony extract (Pfingstrosen-Extrakt) · Caffeine (Koffein) · HerbaGlow™ Source: https://www.frauschmitz-beauty.de/pages/ueber-uns ## Proprietary technologies & patents {#belagg-tech} - SecondSkin-Vlies (sheet-mask fleece) — https://www.frauschmitz-beauty.de/ ## Mentioned in {#belagg-press} - **Marie Claire (Germany)** (2024) — Beauty editor Tina Kollmansperger lists the "Bye Bye Knitterfältchen" décolleté sheet mask (ca. 11 euro) among her summer décolleté treatments; the serum is described as hyaluron, HerbaGlow, black mulberry and panthenol. — https://marieclaire.de/beauty/check-it-out-die-personlichen-sommer-hacks-der-mc-beauties/ - **The Finest Emirates** (2023) — English-language feature "FRAUSCHMITZ Beauty: Hello Décolleté. Hello Glow." on the décolleté sheet mask, including a section on the brand name. Photos credited to DietzSchmitt Cosmetics OHG. — https://thefinestemirates.com/en/frauschmitz-beauty-hello-decollete-hello-glow/ ## Sources 2. (T1) https://www.frauschmitz-beauty.de/pages/ueber-uns 4. (T2) https://www.frauschmitz-beauty.de/pages/impressum 5. (T2) https://www.frauschmitz-beauty.de/pages/faq 6. (T2) https://www.frauschmitz-beauty.de/pages/b2b 7. (T2) https://www.frauschmitz-beauty.de/blogs/frauschmitz-beauty-journal 8. (T3) https://marieclaire.de/beauty/check-it-out-die-personlichen-sommer-hacks-der-mc-beauties/ 9. (T3) https://thefinestemirates.com/en/frauschmitz-beauty-hello-decollete-hello-glow/ --- Glowpedia · · Published 2026-10-13 Please cite with a link to the article URL.