# Fusspunkt ## Facts | | | |---|---| | Origin | Germany | | Headquarters | Greven | | Owner | Avia Pharma | | Status | Active | | Distribution | Multi-channel | | Website | https://www.fusspunkt.de/ | Fusspunkt (written Fußpunkt in German) is a German foot-care line made by neubourg skin care GmbH, a medical skin- and foot-care company based in Greven, in the Münsterland region of north-west Germany [2]. It is a product line rather than a stand-alone company. The range covers creams for dry, cracked and fungus-prone skin, along with a foot bath and nail treatments. It is built mainly around urea, an ingredient that softens hard skin and helps it hold moisture. Since February 2024 the line has belonged, through its parent, to the Swedish pharmaceutical group AVIA Pharma [5]. Fusspunkt is active. In 2026 it was selling through its own online shop and through pharmacy retailers, and AVIA Pharma's German subsidiary named it as one of its current brands. ## Origin & founders No launch year for Fusspunkt is publicly documented, and the people who created the line are not named. Its background is that of the company behind it. According to the parent company, neubourg skin care GmbH was founded in 1998 [5]. It was a medium-sized family business that specialised in skin, foot and nail care. Among its products is Allpresan, a foam-based foot cream that neubourg describes as the market leader in its category. Over more than 25 years, neubourg became known as a maker of foam creams. Its own corporate description calls it "the foam-cream specialist from the Münsterland". By early 2024 its portfolio had grown well beyond Allpresan. A company press release from that year names Podoexpert, Onyfix, Fußpunkt, Sixtus and Skincair as further product lines [5]. Fusspunkt was therefore one of several brands sold by a company built largely on professional foot care. Dr. Thomas Neubourg owned and ran neubourg skin care GmbH until 2024. Sources describe him as the parent company's owner and managing director, not as the creator of Fusspunkt. ## History & milestones Little of the line's own history is on public record. Most dated milestones belong to the parent company. Neubourg was founded in 1998. According to the 2024 press release, it had carried a "Top-Innovator" seal since 2018. Before its sale the company reported annual revenue of around 15 million euros and roughly 70 employees [5]. The decisive event for Fusspunkt came in February 2024, when its parent changed hands (see Ownership). Afterwards the line kept its place within the enlarged German business. AVIA Pharma Germany's corporate site lists Fußpunkt among its brands, next to Allergika, Allpresan, Onyfix, Sixtus and Rosaxan [4]. The current brand website runs as a dedicated online shop. In mid-2026 it showed a range of seven products. The first of these, the Schrunden-Wunder cream for cracked heels, appeared in July 2026, and the other six followed in August [3]. ## Ownership Fusspunkt is owned by neubourg skin care GmbH, the company named as operator in the brand website's legal notice. Stefan Lang is listed there as managing director. Online pharmacy listings also name neubourg skin care GmbH as the maker of Fußpunkt products [8]. Neubourg itself is part of AVIA Pharma. On 1 February 2024, Thomas Neubourg sold his shares in neubourg skin care GmbH to the Swedish company. In the same move, Stefan Lang replaced him as managing director, and Thomas Neubourg stayed on as an adviser. According to the announcement, the Greven site was to remain in place. The stated aim was to combine expertise and expand the portfolio in skin, foot and nail care. The new owners also planned to change how professional customers are served. Foot-care and podiatry practices would see fewer sales-representative visits and more events that are easier to fit into a working practice's schedule. AVIA Pharma describes itself as a Swedish distribution platform for over-the-counter and prescription products, with a presence in Scandinavia and Germany. It focuses on dermatology, allergy care, women's health and urology. According to the press release, the purchase fitted AVIA's plan to acquire and develop strong local brands in Germany, Austria and Switzerland [5]. AVIA co-founder and CEO Jacob Calmvik pointed to Allpresan as the kind of local brand the group wanted to acquire. With the neubourg brands added, AVIA reported annual revenue of more than 600 million Swedish kronor (about 53 million euros). The German business now presents itself as AVIA Pharma Germany. It calls itself the umbrella company for the brands Allergika, Allpresan, Onyfix and Fusspunkt, and says it employs around 150 people [6]. Allpresan, also made by neubourg, is Fusspunkt's sister brand within the group. ## Philosophy & positioning Fusspunkt presents itself as practical, everyday foot care at a modest price. Its website tagline, "Pflege auf den Punkt gebracht", is a play on the brand name and roughly means "care, straight to the point". A second line, "Einfach. Gut. Gepflegt." ("Simple. Good. Cared for."), stresses ease of use. The homepage promises effective foot care for every skin need "at a fair price" [1]. The company says Fusspunkt combines effective care with simple application. It credits carefully balanced formulas, quality ingredients and good value for money. It frames the line around daily routine rather than treatment, noting that feet carry people through their whole lives and are put under strain by dryness and pressure points. This approachable tone sits within a parent company that takes a more clinical view. AVIA Pharma Germany says its products are developed with input from experts in dermatology, diabetes care and podiatry, the medical field that deals with the feet. It also says its products are not sold in the mass market. Instead, they go through foot-care specialists, pharmacies and selected beauty salons [6]. Fusspunkt also sells directly through its own shop, and online pharmacies carry its creams and tinctures. No ethical claims such as vegan or cruelty-free status are made for the line. No third-party certifications are documented. ## Products & innovation The Fusspunkt range is small and focused. It consists of five creams and treatments plus a nail oil and a foot bath. Urea runs through most of it, appearing in five of the seven products, usually at 10 or 15 per cent. Panthenol, allantoin and glycerin are other recurring ingredients, used to soothe the skin and support its natural barrier. The main products include: - **Schrunden-Wunder**, a cream for cracked heels with 15 per cent urea. According to the company, it reduces hard skin, speeds up shedding and helps prevent new cracks from forming [3]. It also contains evening primrose oil and an algae extract. - **Spezialcreme Island Moos**, a cream for dry feet with 10 per cent urea and glycerin. It is named after Iceland moss, which the brand says calms dry skin, and it also contains allantoin. - **Milch & Honig**, a richer cream for dry, stressed feet. It combines shea butter, olive oil, milk and organic acacia honey with 10 per cent urea. - **Schutzcreme**, a protective cream for skin prone to fungal infection, containing clotrimazole, an antifungal agent, alongside allantoin, urea and olive oil. - **Nageltinktur**, a nail tincture for fungus-prone nails, containing silica, panthenol and the antifungal agent piroctone olamine. The two remaining products are a nail oil with wheat germ oil, bisabolol (an active compound from chamomile) and clotrimazole, and a foot bath. The foot bath uses 15 per cent urea, aloe vera and a lemon scent to soften calloused areas before they are removed. The line includes two antifungal agents, clotrimazole and piroctone olamine. Together with its pharmacy distribution, this places Fusspunkt between cosmetic foot care and the medical skin-care tradition of its parent company. No proprietary technologies or patents are documented for the line itself. In the products' presentation, the active ingredients and their concentrations do most of the work. ## Current status Fusspunkt is an active brand. In 2026 its own online shop was live with a full seven-product range, and AVIA Pharma Germany listed it among its current brands [4]. Online pharmacies carried several of its creams and its nail tincture, most of them listed as available. The line remains part of neubourg skin care GmbH, which still operates from Greven under AVIA Pharma ownership. ## Timeline {#belagg-timeline} | Year | Event | Source | |---|---|---| | 2024 | Owner neubourg skin care GmbH becomes part of Swedish AVIA Pharma (shares sold effective 1 February 2024); Fußpunkt named among neubourg's product lines in the announcement. | https://www.aviapharma.de/de-de/ueber-neubourg/presse/avia-macht-mit-neubourg-nachhaltigen-schritt-in-die-zukunft | | 2024 | Parent neubourg skin care GmbH (owner of Fußpunkt) acquired by AVIA Pharma (Sweden); Dr. Thomas Neubourg sold his shares effective 1 February 2024, Stefan Lang became managing director. | https://www.aviapharma.de/de-de/ueber-neubourg/presse/avia-macht-mit-neubourg-nachhaltigen-schritt-in-die-zukunft | | 2026 | Current Shopify-based fusspunkt.de shop lists 7 products; product records published 21 July 2026 (Schrunden-Wunder) and 3 August 2026 (the other six). | https://www.fusspunkt.de/products.json?limit=50 | ## Signature products {#belagg-products} - **Fußpunkt Schrunden-Wunder** — Das Fußpunkt Schrunden-Wunder mit 15 % Urea mindert effektiv Hornhaut, beschleunigt die Abschuppung und vermindert die Schrunden Neubildung. — https://www.fusspunkt.de/products.json?limit=50 - **Fußpunkt Spezialcreme Island Moos** — Die Fußpunkt Spezialcreme Island Moos mit 10 % Urea und Glycerin spenden trockener Haut intensiv Feuchtigkeit. — https://www.fusspunkt.de/products.json?limit=50 - **Fußpunkt Milch & Honig** — Die Fußpunkt Milch und Honig verwöhnt trockene, gestresste Haut mit reichhaltiger Sheabutter und Olivenöl. — https://www.fusspunkt.de/products.json?limit=50 - **Fußpunkt Schutzcreme** — Die Fußpunkt Schutzcreme ist speziell abgestimmt auf die Bedürfnisse pilzempfindlicher Haut. — https://www.fusspunkt.de/products.json?limit=50 - **Fußpunkt Nageltinktur** — Fußpunkt Nageltinktur schützt und stärkt pilzempfindliche Nagelpartien. — https://www.fusspunkt.de/products.json?limit=50 ## Key ingredients {#belagg-ingredients} Urea · Panthenol · Allantoin · Glycerin · Island Moos (Iceland moss) · Clotrimazol · Olivenöl · Bio Akazien Honig Source: https://www.fusspunkt.de/products.json?limit=50 ## Sources 1. (T1) https://www.fusspunkt.de/ 2. (T2) https://www.fusspunkt.de/policies/legal-notice 3. (T2) https://www.fusspunkt.de/products.json?limit=50 4. (T2) https://www.neubourg.com/de-de/ 5. (T2) https://www.aviapharma.de/de-de/ueber-neubourg/presse/avia-macht-mit-neubourg-nachhaltigen-schritt-in-die-zukunft 6. (T2) https://www.aviapharma.de/de-de/ueber-neubourg/vision-meilensteine 8. (T4) https://www.shop-apotheke.at/marken/fusspunkt --- Glowpedia · · Published 2026-10-13 Please cite with a link to the article URL.