# Gamby Natur ## Facts | | | |---|---| | Founded | 1988 | | Origin | Denmark | | Headquarters | Gamby, Søndersø (North Funen) | | Status | Active | | Website | https://hocl.dk/ | Gamby Natur is a Danish maker of natural personal-care and wellness products, based in the village of Gamby in North Funen. The brand belongs to a small company that also trades as House of Wonder and, as a legal entity, By Wonder Ltd, and it dates its origins to 1988 [4]. Its range is built around a family of "Wonder"-named lines — beeswax ointments, pain-relief gels, magnesium sprays and sun care among them. The company describes its aim as making "100% natural" products for people with pain and skin problems, and extends that idea to the whole family [6]. Alongside skincare and cosmetics it sells a wider spread of natural-health goods, from respiratory and foot-care items to household cleaning and even horse care, which places it at the border between beauty and general wellness. ## Origin According to the company, its journey began in 1988, when it set out to explore the properties of natural ingredients and turn them into products for people with everyday ailments [4]. The people behind that founding are not publicly identified. The operation is rooted in Gamby, a village in North Funen from which both the "Gamby Natur" and "Gamby Sun" names are drawn. ## Ownership and structure The brand sits within a small Danish company that presents itself under several names: Gamby Natur, House of Wonder and the legal entity By Wonder Ltd, also recorded as House of Wonder ApS under the Danish company registration CVR 43677934 [4]. Within this structure, "Gamby Natur" functions as a product series rather than a separate corporate entity. Company materials give two different addresses. The Danish storefront and product pages list a physical location at Farsbøllevej 12 in Gamby, Søndersø [1], while the By Wonder Ltd entity is registered at 20 Wenlock Road in London [4]. The London address is the registered office of the UK company; the brand's day-to-day operation, physical premises and Danish company registration all place it in Gamby. ## Philosophy and positioning The company's central message is that its products are entirely natural. It states a mission of creating products "that suit the whole family's needs" [4], and uses the tagline "A world of well-being" [6]. On sustainability, it says it buys locally, Danish and Fairtrade where possible, sources its packaging from Danish companies, and produces without unnecessary chemicals or parabens [4]. ## Products and innovation Gamby Natur's better-known items include Blue Wonder, a pain-relief comfort gel, and White Wonder, a beeswax ointment marketed for psoriasis, rosacea and eczema. Beeswax and magnesium recur as signature ingredients across the range. The Gamby Sun line covers sun protection with SPF 30 and SPF 50 products, which the company presents as combining sun protection with nourishing, skin-focused ingredients [5]. Across its materials the brand states that its products are fragrance-free and free of parabens [4][6], and that they are made in Denmark [6]. ## Current status Gamby Natur is an operating business. It runs direct-to-consumer webshops at hocl.dk and at gambynatur.uk, along with a separate Scotland storefront and German, French and Italian language versions, and it maintains active Facebook, Instagram and TikTok channels. As a third-party signal of ongoing trade, its Danish shop carries roughly 390 customer reviews on Trustpilot [7]. ## Sources 1. (T1) https://hocl.dk/en/ 4. (T2) https://hocl.dk/om-by-wonder-ltd/ 5. (T2) https://hocl.dk/en/sun-wonder/ 6. (T2) https://gambynatur.uk/en/ 7. (T3) https://www.trustpilot.com/review/hocl.dk --- Glowpedia · · Updated 2026-09-01 Please cite with a link to the article URL.