# Kolokrem ## Facts | | | |---|---| | Founded | 1948 | | Origin | Norway | | Owner | Midsona AB | | Status | Active | | Website | https://www.midsona.no/kolokrem/ | Kolokrem is a Norwegian cosmetics brand that makes a tinting cream for eyebrows and eyelashes. According to its brand page, it has been a fixture on the Norwegian market since 1948 [1], which makes it one of the country's older continuously sold beauty products. The name is a literal compound of *kol* (coal) and *krem* (cream), describing the dark colour paste that the product applies to brows and lashes as an alternative to eyebrow kajal or mascara. The brand is owned by the Nordic health-and-wellbeing group Midsona, through its Norwegian subsidiary [3]. ## Origin The product traces its market presence to 1948. The available sources describe Kolokrem only as a long-standing "classic" rather than documenting a specific founder or founding company, and no headquarters or original maker is recorded. What is consistent across the brand's own materials is the single positioning it has kept: a semi-permanent colour for lashes and brows that the company says gives a natural result lasting several weeks [1]. ## Ownership Kolokrem is held by Midsona through Midsona Norge AS, the Norwegian entity formerly known as Midelfart Sonesson AS [3]. That business began as Midelfart, a Norwegian family firm established in 1923, which was later absorbed into the Swedish-listed group that renamed itself Midsona in 2010 and is headquartered in Malmö. Kolokrem appears in Midsona Norge's portfolio of 28 brands, alongside sister brand Urtekram. Notably, it is absent from the parent group's global brand portfolio on midsona.com [2] — a pattern consistent with a small local heritage brand managed at the national level rather than as a group-priority line. ## Products The core product is the original Kolokrem tinting cream, sold in shades including Sort (black), Brun (brown), Brunsort (dark brown) and Askebrun (ash brown) [5]. In September 2015 the range added Kolokrem ekspress, an express version marketed as tinting brows and lashes in about three minutes, launched in black and dark brown [4]. According to the launch announcement, one package delivers roughly ten applications, with a suggested retail price of 95 kroner, and the brand's products are sold through Norwegian retail chains including Vita, Cubus and Lindex. ## Philosophy & positioning The brand presents itself in plainly practical terms rather than aspirational ones. Its tagline describes a "permanent colour for lashes and brows that gives a long-lasting and natural result," and the company frames the product as a low-maintenance alternative to daily brow or lash makeup [1]. This narrow, function-first positioning — one tinting product in a handful of shades — has stayed largely unchanged across the brand's public communications. ## Current status Kolokrem is active. Its brand page and current shade catalogue are live on midsona.no, and it remains among Midsona Norge's listed brands [3]. Distribution is confined to Norway, making it single-country in scope. The most recent dated brand announcement located is the 2015 Kolokrem ekspress launch [4]; the ongoing product listings, rather than fresh publicity, are what mark it as a still-current line. ## Sources 1. (T1) https://www.midsona.no/kolokrem/ 2. (T1) https://www.midsona.com/ 3. (T2) https://www.midsona.no/vare-merkevarer/ 4. (T2) https://www.mynewsdesk.com/no/midsona-norge-as/pressreleases/nyhet-kolokrem-ekspress-1219002 5. https://www.midsona.no/kolokrem/kolokrem-brun/ --- Glowpedia · · Updated 2026-08-26 Please cite with a link to the article URL.