# Miqura ## Facts | | | |---|---| | Founded | 2011 | | Origin | Denmark | | Headquarters | Silkeborg | | Owner | Incosmetics ApS | | Status | Active | | Website | https://miqura.com/ | Miqura is a Danish skincare brand owned by Incosmetics ApS, a cosmetics company based in Silkeborg, Denmark [4]. It is positioned as a prestige, K-beauty-influenced skincare line, summed up by the company in the tagline "Asian wisdom – Nordic beauty" [4]. The brand's signature products centre on natural silk as a hero ingredient, sold chiefly through its own online storefront and a range of Scandinavian and European retailers. The brand maintains an active e-commerce storefront and current social accounts, and its products are stocked by third-party retailers, marking it as a small but operating indie brand. No Wikipedia entry or major editorial coverage exists for Miqura, which is consistent with its scale. ## Ownership Miqura is one of several brands owned by Incosmetics ApS, a Danish company that, in its own words, "produces and distributes skincare products to both the Scandinavian and foreign markets" [4]. Incosmetics was founded in 2011 by Jesper and Elsemarie, who the company says started it "in passion for beauty, innovation and cosmetics" [4]. The 2011 date refers to the founding of the parent company rather than the Miqura line specifically; Miqura's own website does not state a separate launch year for the brand, so its founding date is not independently established [4]. Alongside Miqura, Incosmetics owns the sister brand Masque Me Up and operates additional lines such as I-COS, while also distributing third-party brands including The Konjac Sponge Company and Bodytox [4]. The company and brand share a registered address at Hårup Østervej 7 in Silkeborg [2]. ## Philosophy and positioning According to Miqura, its values rest on "a philosophy of creating unique and strong products that combine natural ingredients and science, always seeking excellent quality" [1]. The brand frames this as a meeting of Asian, K-beauty influence and Nordic design, a pairing captured in the parent company's "Asian wisdom – Nordic beauty" tagline [4]. Its own site describes it more plainly as a "luxurious Danish skincare brand" [1]. Incosmetics characterises the Miqura range as "high-end luxurious skincare products that are highly effective and mild to the skin" and describes the line as "pioneering, innovative" [4]. The brand is placed at the prestige end of the market, though it sits among comparatively affordable everyday products in its own catalogue. ## Products and innovation Miqura's range spans skincare and body care, including cleansers, serums, masks, creams and treatments for the face and body [4]. Its most distinctive line is the Golden Silk Collection, which the brand says is unified by a single hero ingredient: every product in the series contains natural silk, which the company states "helps protect your skin" [3]. Products in the collection include the Premium Silk Face Essence and the Miqura Silk Peeling Cocoons [3]. Beyond the silk line, the catalogue features items built around ingredients common to K-beauty, such as snail and cica (centella) face creams [1]. ## Current status Miqura is active. It runs a maintained online storefront with a current product range, posts through social accounts under the handle @miqura_, and is carried by Scandinavian and European retailers. The brand has no recorded awards, press recognition or controversies in the available sources. ## Sources 1. (T1) https://miqura.com/ 2. (T2) https://miqura.com/pages/contact 3. (T2) https://miqura.com/collections/golden-slik-collection 4. (T1) https://incosmetics.dk/ --- Glowpedia · · Published 2026-07-20 Please cite with a link to the article URL.