# MW 19 Skincare ## Facts | | | |---|---| | Founded | 2018 | | Origin | Germany | | Headquarters | Koblenz | | Status | Active | | Manufacturing | Germany | | Distribution | Multi-channel | | Website | https://herren-creme.com/ | MW 19 Skincare is a German personal-care company based in Koblenz that specialises in intimate care. It sells its products under three line names rather than its own: HERRENCREME for men, DAMENCREME for women and PUNCTCREME, a cream for the anal area. The company describes its range as mild natural cosmetics and says the formulas were developed by a urologist, with a gastroenterologist later involved in the anal-care cream [1]. The business is small and centred on its own online shop. Its story is less about a long heritage than about a narrow idea: treating intimate hygiene as an everyday part of grooming, for men as much as for women. The brand remains active and trading, although its most recent product launch dates from early 2025. ## Origin & founders The legal entity behind the brand is MW 19 Skincare GmbH, a limited company registered in Koblenz. According to its legal notice, the company is run by managing director Isabell Langenfeld [3]. The company does not publicly name its founders, and the urologist and gastroenterologist it credits with developing the formulas are not identified by name. The company's registered purpose, as entered in the commercial register, is placing cosmetic and body-care products on the market and selling them, "in particular washing lotions and care creams", along with related services and branded textiles and promotional items [5]. That description matches the product range closely. According to the company, the range began with one specific use. The creams were first developed as care for the sensitive intimate area, in a men's collection and a women's collection, before the brand widened into general body care [2]. ## History & milestones The oldest dated trace of the brand is a trademark. A combined word and figurative mark reading "HERRENCREME KOBLENZ · GERMANY" was filed with the German Patent and Trade Mark Office (DPMA) on 6 February 2018 and registered on 17 May 2018 [6]. The registration covers cosmetic creams and lotions, medical and dermatological creams, and health and beauty care services. Later the same year, on 4 October 2018, MW 19 Skincare GmbH was entered in the commercial register of the Koblenz local court with share capital of 25,000 euros [5]. Further shareholder lists were filed with the register during 2022. The brand's current online catalogue was set up in May 2022. On a single day, 8 May 2022, the shop listed the core HERRENCREME and DAMENCREME products: an intimate shower gel, intimate care creams for men and women, a women's intimate washing lotion, care sets, cosmetic bags, and a men's body-care line of shower gel, body lotion and shaving cream [4]. The next step was a move into a neighbouring category. PUNCTCREME, an anal-care cream, was published in the shop in September 2023, followed a month later by a 5 ml travel size. On its about page the company introduced it as "medical anal care" and says it was developed by scientists and gastroenterologists in Germany. In 2024 the company concentrated on gift and partner bundles. Gift sets for men and for women, combining the intimate-care sets with PUNCTCREME or shaving cream, appeared in September 2024. In late November 2024 it added three "Partner" bundles in small, medium and large sizes, intended for use by both partners [4]. In September 2024 the brand's YouTube channel posted a video presenting a guest appearance on the Austrian programme Good Morning Austria on oe24.at, on the subject of intimate care [8]. This appearance is documented only through the company's own channel. The most recent addition to the catalogue is the "Herrencreme BodyCare-Set White Line", published on 5 February 2025. ## Philosophy & positioning MW 19 Skincare frames intimate care as a matter of hygiene and self-presentation rather than a medical problem. Its about page opens with the line that being cared for with MW19 is "not only clean, but also more attractive" [2]. The homepage adds a mission statement, "Natürliche Pflege für fe:male" (natural care for female and male), and the tagline "Pflege im verborgenen. Wir haben die Lösung." – roughly, "care for what stays hidden; we have the solution." The brand leans on medical authority. It says its products were developed by specialist doctors and made in Germany, and it links local manufacturing to fair working conditions and high quality standards [1]. Much of its copy addresses men directly, presenting a well-kept intimate area as part of a confident appearance "at work, at sport and of course with a partner." The company also makes several ingredient and ethics claims about the range. It describes the products as vegan and not tested on animals, and says they are free of PEGs (polyethylene glycol compounds). No third-party vegan or cruelty-free certification is documented. ## Products & innovation The range is built around a small number of intimate-care products, each offered in a men's and a women's version, plus body care and sets. - **HERRENCREME Intim Pflegecreme** – the men's intimate care cream, the product around which the brand grew. It is also sold as the **Intim Pflege-Set** together with the intimate shower gel. - **DAMENCREME Intim Pflegecreme & Waschlotion Set** – the women's counterpart, pairing an intimate care cream with an intimate washing lotion. - **PUNCTCREME Analcreme** – the anal-care cream introduced in 2023. The company says it supports the skin's natural microbiome and has a pH of 4.5, which it describes as suited to skin and mucous membranes. - **HERRENCREME body care** – a shaving cream the brand says is suitable for the whole body, a shower gel and a light body lotion, described as natural cosmetics with a subtle scent. The ingredient the company highlights most is microsilver, which it describes as very fine. MW 19 Skincare says the microsilver in its intimate creams provides intensive care and helps prevent skin irritation [2]. The homepage also associates the creams with a "healthy skin flora". These are the company's own descriptions; it does not present them as the results of a clinical study. The site further displays a "sehr gut" (very good) rating for the men's cream, with the testing service Dermatest named as its source [1]. ## Current status MW 19 Skincare is active. Its online shop was trading with a current catalogue in September 2026, and the company also links to a seller page on Amazon. Dated activity has, however, slowed. The latest product addition was published in February 2025 and the most recent upload to the brand's YouTube channel dates from September 2024 [7]. The company remains registered in Koblenz. ## Timeline {#belagg-timeline} | Year | Event | Source | |---|---|---| | 2018 | Word/figurative mark 'HERRENCREME KOBLENZ · GERMANY' filed at the German Patent and Trade Mark Office (DPMA) on 6 Feb 2018 and registered on 17 May 2018 (classes 3, 5, 44) | https://tmdb.eu/marke/DE-3020180037107::herrencreme-koblenz-germany-lsabell-langenfeld.html | | 2018 | MW 19 Skincare GmbH entered in the Koblenz commercial register (Amtsgericht Koblenz HRB 26413) on 4 Oct 2018, share capital EUR 25,000 | https://www.northdata.de/MW%2019%20Skincare%20GmbH,%20Koblenz/HRB%2026413 | | 2022 | Current HERRENCREME/DAMENCREME product catalogue created in the brand's online shop on 8 May 2022 | https://herren-creme.com/products.json?limit=250 | | 2023 | PUNCTCREME Analcreme (anal care) added to the online shop, published 20 Sep 2023 | https://herren-creme.com/products.json?limit=250 | | 2024 | Partner bundles (Partner-Starter-Set, Partner-Pflege-Set, Partner-All-In-Set) published in the online shop 25-26 Nov 2024 | https://herren-creme.com/products.json?limit=250 | | 2025 | 'Herrencreme BodyCare-Set White Line' published in the online shop on 5 Feb 2025 (latest product addition found) | https://herren-creme.com/products.json?limit=250 | ## Signature products {#belagg-products} - **HERRENCREME Intim Pflegecreme** — INTIM PFLEGECREME — https://herren-creme.com/ - **HERRENCREME Intim Pflege-Set** — INTIM PFLEGE-SET — https://herren-creme.com/ - **DAMENCREME Intim Pflegecreme & Waschlotion Set** — INTIM PFLEGECREME & WASCHLOTION SET — https://herren-creme.com/ - **PUNCTCREME Analcreme** — NEU: Ganz neu in unserer Kollektion ist die Punctcreme - medizinische Analpflege. — https://herren-creme.com/blogs/uber-uns/uber-uns ## Key ingredients {#belagg-ingredients} Microsilver (Mikrosilber) Source: https://herren-creme.com/blogs/uber-uns/uber-uns ## Mentioned in {#belagg-press} - **oe24.at (Good Morning Austria)** (2024) — Brand-reported TV guest appearance; the brand's YouTube channel uploaded on 20 Sep 2024 a video titled 'Die richtige Pflege für den Intimbereich - Wir sind zu Gast bei oe24.at in Good Morning Austria.' Not independently verified. — https://www.youtube.com/watch?v=wmnMwNwnk2g ## Sources 1. (T1) https://herren-creme.com/ 2. (T1) https://herren-creme.com/blogs/uber-uns/uber-uns 3. (T2) https://herren-creme.com/pages/impressum 4. (T2) https://herren-creme.com/products.json?limit=250 5. (T4) https://www.northdata.de/MW%2019%20Skincare%20GmbH,%20Koblenz/HRB%2026413 6. (T4) https://tmdb.eu/marke/DE-3020180037107::herrencreme-koblenz-germany-lsabell-langenfeld.html 7. (T4) https://www.youtube.com/feeds/videos.xml?channel_id=UC4ovCzJlICTncebEHgsrLSg 8. https://www.youtube.com/watch?v=wmnMwNwnk2g --- Glowpedia · · Published 2026-09-30 Please cite with a link to the article URL.