# Parisax ## Facts | | | |---|---| | Founded | 1999 | | Origin | France | | Headquarters | Picquigny | | Status | Active | | Website | https://www.parisax.fr/ | Parisax, which presents itself as **PARISAX PROFESSIONAL**, is a French professional makeup company based in Picquigny, in the Hauts-de-France region. The brand dates its founding to 1999 and describes its purpose as bringing backstage, professional-grade makeup expertise to a wider public [2]. It remains active: the company behind it was recorded as an operating small enterprise in the French business registry in 2023, and its e-commerce site is running [4]. The brand operates through the legal entity Paris Axe Cosmétique, a simplified joint-stock company (SAS) registered in Picquigny. The registry records the company's incorporation on 30 September 2000 [4], about a year after the 1999 founding date given on the brand's own site [2]; the difference reflects the gap between the brand's launch and the formal registration of the company. The company name itself is a play on words, splitting "Parisax" into "Paris Axe". ## Origin & founders According to the company, Parisax grew out of its founders' experience working for large cosmetics distributors, where they developed private-label and backstage-quality products for retailers' own brands. In response to demand, they decided to launch their own makeup and professional-accessory lines on a larger scale under the Parisax name [2]. The company also traces the brand's beginnings to its founders' personal interests, one in music and the other in dance. ## Philosophy & positioning Parisax positions itself around what it calls "le secret de la personnalisation" — "the secret of personalisation" — and stresses both the effectiveness of its products and the precision of how they are applied [2]. The stated aim is to make professional, backstage-quality makeup accessible to a general audience rather than only to industry insiders. The company also offers business-to-business services, describing custom product development drawing on more than twenty years of experience, from initial concept through to merchandising [2]. ## Products & innovation The Parisax range covers makeup for the face, lips and eyes, alongside nail products, brushes, gift sets and professional accessories such as makeup bags and cases [1]. The company says its makeup is produced in Europe, with long-wearing formulas and highly concentrated, pigmented shades [2]. Individual products have occasionally been sent to beauty publications for review; a 2013 write-up by the blog Chic Profile covered a lipstick from that year's summer collection [3]. ## Recognition Independent coverage of Parisax is limited and has focused on individual products rather than the brand as a whole. In 2013, Chic Profile reviewed the brand's Pivoine lipstick, noting at the time that it was sold through parisax.com, parisax.fr and a Romanian retailer — an indication that the brand distributed in both France and Romania during that period [3]. ## Current status Parisax is an active company. French registry data from 2023 lists it as a small enterprise with 10 to 19 employees, engaged in the wholesale trade of perfumery and beauty products, and its online store continues to operate [4]. It remains a small-to-mid-sized professional makeup brand with a regional footprint rather than a global consumer presence. ## Sources 1. (T1) https://www.parisax.fr/ 2. (T1) https://www.parisax.fr/qui-sommes-nous/ 3. (T3) https://www.chicprofile.com/parisax-pivoine-lipstick-review-photos-swatches 4. (T4) https://annuaire-entreprises.data.gouv.fr/entreprise/paris-axe-cosmetique-433874187 --- Glowpedia · · Published 2026-07-20 Please cite with a link to the article URL.