# Pearl Shaving ## Facts | | | |---|---| | Founded | 1990 | | Origin | India | | Headquarters | Jamnagar | | Owner | Madhav Metal Industries | | Status | Active | | Website | https://pearlshaving.in/ | Pearl Shaving is an Indian manufacturer of wet-shaving hardware, founded in 1990 in Jamnagar, Gujarat [1]. It operates as the shaving line of Madhav Metal Industries, a group whose wider business covers brass goods and metal parts [2]. The company presents itself as India's leading shaving company and, per its tagline, has been "Making People Look Awesome Since 1990" [1]. The brand centres on traditional double-edge and adjustable safety razors, alongside brushes, soaps, and grooming accessories, and sells both directly and through third-party retailers in India and abroad. It remains active, with current listings on its own site, on Amazon in India and the United States, and at specialty wet-shaving retailers in North America. ## Origin and ownership Pearl Shaving was established as the personal-care brand of the Madhav Metal Industries group, based at the Kapileshwar Industrial Estate in Jamnagar, Gujarat [2]. The parent group's core manufacturing lies in brass goods and metal parts, and the razor line draws on that same metalworking base. According to the company, the "Pearl" name is meant to signify quality, with the pearl standing for treasure [2]. ## Products and innovation The range spans safety razors in several configurations — double-edge, single-edge, adjustable, twist-to-open, two-piece, and cartridge — together with shaving brushes, soaps and creams, pre- and post-shave products, beard-grooming items, blades, trimmers, and stands [2]. Its signature pieces are brass razors. The Pearl Blaze is a double-edge razor the company describes as made entirely from brass, produced by a CNC machining process and finished with triple plating [6]. The Flexi is an adjustable safety razor sold with a matching stand, built from brass and steel components. A butterfly (twist-to-open) model, the SS-95 Marble Black, is marketed as made in India in brass with chrome plating [7]. Brass construction — valued in wet-shaving for its weight and corrosion resistance — runs consistently through the line, which also extends to smaller accessories such as a natural-horn shaving bowl. The products sit within the traditional wet-shaving revival, a return to reusable safety razors over disposable systems. ## Philosophy and positioning The company positions its products at the higher, ritual-minded end of grooming. It describes its output as "superior & luxurious shaving accessories," made for men "looking for refined grooming experience," and frames shaving as something to be turned from routine into an "enjoyable and relaxing" activity [2]. The emphasis throughout is on durable materials and finish rather than on consumable formulas. Manufacturing is carried out in Jamnagar, and the company states that it is ISO 9001 certified, a quality-management standard [2]. No third-party ethical or beauty certifications, such as cruelty-free or vegan marks, are documented. ## Current status Pearl Shaving is active. Its products are sold through its own website, the group's Amazon storefronts in India and the United States, and independent wet-shaving retailers in North America, including the New England Shaving Company [4]. That international retail presence points to export beyond the domestic Indian market. ## Sources 1. (T1) https://pearlshaving.in/ 2. (T1) https://pearlshaving.in/about/ 4. (T3) https://newenglandshaving.com/collections/pearl-shaving 6. https://pearlshaving.in/product/pearl-blaze-double-edge-safety-razor-100-brass-metal/ 7. https://www.amazon.com/Shaving-Proudly-Traditional-Butterfly-Platinum/dp/B089XXBZSM --- Glowpedia · · Updated 2026-08-26 Please cite with a link to the article URL.