# Revolution ## Facts | | | |---|---| | Founded | 2014 | | Origin | United Kingdom | | Headquarters | Kent & London, United Kingdom | | Owner | Revolution Beauty Group plc | | Status | Active | | Distribution | Multi-channel | | Website | https://www.revolutionbeauty.com/ | Revolution is a British cosmetics company founded in 2014 by Adam Minto and Tom Allsworth, with its headquarters in Kent and London. It is owned by the listed group Revolution Beauty Group PLC [2] and sells makeup, skincare and haircare, built around affordable, cruelty-free products distributed through mass-market retailers and online. The company grew quickly during its first decade before an accounting crisis in 2022 suspended its shares and led both founders to leave. It has continued to trade since, and by its own account reaches customers across dozens of countries. ## Origin & founders Before starting the company, Adam Minto had spent more than 30 years in the beauty industry, working with brands including Revlon, Rimmel, Max Factor, MAC and Urban Decay. He has said he founded Revolution in 2014 with Tom Allsworth after concluding that the industry was "controlled by a few major goliaths" who promoted an unattainable standard of beauty. The stated goal was to make high-quality, cruelty-free cosmetics affordable for a wide audience. ## Philosophy & positioning Revolution presents itself as a challenge to the idea that a higher price means a better product; according to the company, it has "challenged the idea that paying more for a product means better quality." Inclusivity is central to how it describes itself, from its shade ranges to the people it features in marketing. Its tagline describes it as offering cruelty-free makeup, skincare and hair. ## Products & innovation The range spans makeup, skincare, haircare and bodycare, sold mainly online and through mass-market chains such as Boots, Superdrug, Ulta and Target. The company states that all of its products are cruelty-free and that 76 percent of the range is vegan [2]. Within less than a decade of launching, Revolution reported selling in more than 15,000 outlets across 64 countries [3]. It also operates sister lines, including I Heart Revolution and Makeup Obsession. ## History & milestones In 2019 the company was named in the Sunday Times Fast Track 100 as the fastest-growing beauty brand in the UK [2]. It made its stock market debut in 2021, when Jupiter Asset Management and Chrysalis Investments pledged shares and Dave Forsey was appointed managing director; at that point it reported around 220 employees and $139 million in annual turnover. ## Ownership The company trades as part of Revolution Beauty Group PLC. Its largest shareholder became the online fashion retailer Boohoo, which in June 2023 staged a boardroom coup to remove the leadership team, saying the board was not delivering value for shareholders [4]. Chief executive and chairman Bob Holt was ousted in July 2023, and the chief financial officer left that December [2]. Lauren Brindley is recorded as the current chief executive. ## Controversies Revolution's shares were suspended on the London Stock Exchange on 1 September 2022, after it failed to file its final results for the 2022 financial year [4]. Co-founders Minto and Allsworth stepped down in November 2022 amid an accounting investigation by the auditor BDO [4]. The company later reached a £2.9 million settlement with Minto, payable in six annual instalments [4]. Separately, it has faced claims from figures including Kat Von D and the beauty creator Manny MUA that it copied makeup designs — allegations Minto has denied [2]. ## Current status Revolution remains an active, trading company with a live e-commerce operation and current-year branding. Having come through the 2022–2023 accounting crisis and change of control, it continues to sell across its makeup, skincare and haircare ranges. ## Timeline {#belagg-timeline} | Year | Event | Source | |---|---|---| | 2014 | Revolution Beauty founded in the UK by Adam Minto and Tom Allsworth | https://en.wikipedia.org/wiki/Revolution_Beauty | | 2019 | Named in the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK | https://en.wikipedia.org/wiki/Revolution_Beauty | | 2021 | Stock market debut, with Jupiter Asset Management and Chrysalis Investments pledging shares; Dave Forsey appointed Managing Director in March | https://en.wikipedia.org/wiki/Revolution_Beauty | | 2022 | Shares suspended on 1 September after the company failed to file its 2022 final results; co-founders Minto and Allsworth stepped down in November amid an accounting probe by auditor BDO | https://cosmeticsbusiness.com/revolution-beauty-reaches-2-9-million-settlement-with-co | | 2023 | CEO and chairman Bob Holt ousted in a boardroom coup led by major shareholder Boohoo; chief financial officer stepped down in December 2023 | https://en.wikipedia.org/wiki/Revolution_Beauty | | 2023 | Boohoo, the largest shareholder, staged a coup in June 2023 to overthrow the leadership team, claiming the board was not delivering shareholder value | https://cosmeticsbusiness.com/revolution-beauty-reaches-2-9-million-settlement-with-co | ## Awards {#belagg-awards} | Year | Awards | Category | Source | |---|---|---|---| | 2019 | Sunday Times Fast Track 100 | Fastest growing beauty brand in the UK | https://en.wikipedia.org/wiki/Revolution_Beauty | ## Mentioned in {#belagg-press} - **TheIndustry.beauty** — Founder and CEO interview covering Revolution Beauty's founding, mission and affordability positioning — https://theindustry.beauty/the-interview-adam-minto-founder-ceo-of-revolution-beauty/ - **Cosmetics Business** (2023) — Reported the £2.9m settlement between Revolution Beauty and co-founder Adam Minto — https://cosmeticsbusiness.com/revolution-beauty-reaches-2-9-million-settlement-with-co ## Availability in the Nordics Where the brand is sold according to Glowjakt's price data, per market. | Market | products | in stock | stores | Price range | |---|---|---|---|---| | Sweden | 2,127 | 1,295 | 13 | 15.75 SEK – 799 SEK | | Norway | 827 | 630 | 5 | 16.95 NOK – 892 NOK | | Denmark | 1,595 | 1,220 | 10 | 11 DKK – 455 DKK | | Finland | 1,407 | 1,147 | 6 | 1.50 € – 81.20 € | ## Ingredients across the range Key ingredients across Revolution's range, from the ingredient lists of 1,497 of 2,127 products in Sweden. - Most common key ingredients: Silica (770) · Titanium dioxide (768) · Vitamin E (663) · Mica (574) · Glycerin (349) · Hyaluronic acid (316) · Jojoba oil (175) · Castor oil (131) - May affect sensitive skin: Phenoxyethanol (970) · Silicones (691) · Fragrance (405) · Mineral oil (256) · Parabens (241) - Shares: 73 % fragrance-free · 97 % with no animal-derived ingredient identified · 9 % with no hit in the “may affect sensitive skin” group. Share of products with a known ingredient list. “None identified” means nothing matched our ingredient groups, not that the product is free of them. ## Sources 2. (T3) https://en.wikipedia.org/wiki/Revolution_Beauty 3. (T3) https://theindustry.beauty/the-interview-adam-minto-founder-ceo-of-revolution-beauty/ 4. (T3) https://cosmeticsbusiness.com/revolution-beauty-reaches-2-9-million-settlement-with-co --- Glowpedia · · Published 2026-09-15 Please cite with a link to the article URL.