# Senagold ## Facts | | | |---|---| | Founded | 2008 | | Origin | Germany | | Headquarters | Lörrach | | Status | Active | | Manufacturing | Germany | | Distribution | Multi-channel | | Website | https://www.senagold-naturheilmittel.de/ | Senagold is a German natural-remedy company based in Lörrach. It trades as Senagold Naturheilmittel GmbH and sells Schüssler salts, homeopathic medicines, dietary supplements and a range of colloidal metal preparations, alongside a small line of vegan skincare. The company says it has been on the market since 2008 [2]. Skincare is a secondary part of the business rather than its core. Most of the catalogue sits in the natural-remedy and supplement categories, while the cosmetics section holds a handful of face, eye and hand products built around familiar ingredients such as hyaluronic acid, Q10 and sea buckthorn. The brand remains active, with a working online shop and pharmacy distribution in Germany. ## Origin & founders Senagold dates its beginnings to 2008. Its website carries the line "Seit 2008 Ihr Naturheilmittelpartner" ("your natural-remedy partner since 2008") and repeats the year in several places, including the homepage strapline "Naturheilmittel seit 2008" [2]. The legal entity behind the brand has a slightly later date. According to a German business database, Senagold Naturheilmittel GmbH was first entered in the commercial register at the Freiburg local court on 5 July 2010 [7]. The two dates need not contradict each other: the company refers to its presence on the market, while the register entry marks the incorporation of the current limited company. Both are given here because no source reconciles them directly. No founders are named in any public source. The company's legal notice lists Dr. Michael Eisenmann and Burkhard Sieper as managing directors [4], and the register record shows the same two names in that role from 2010 onward. Neither is described anywhere as a founder of the brand. The company explains its origins in terms of an idea rather than a person. Senagold says its remedies are meant to represent the essence of all naturopathic methods. Starting from the view that every successful therapy involves both a phase of detoxification and a phase of (re)building, the company says it developed its own closed and deliberately simple system [2]. That framing, a single coherent set of remedies rather than a scattered assortment, runs through how the brand presents itself. ## Ownership Senagold Naturheilmittel GmbH is registered in Lörrach under the Freiburg local court. The register entry describes the company's purpose as the manufacture, trade, distribution and wholesale of natural remedies [7]. No parent company is publicly identified, and no acquisitions or sister brands are documented. ## Philosophy & positioning Senagold's public voice is plain and modest. Its tagline, "Gesundheit ganz einfach", translates as "health, quite simply", and the about page opens with a quotation attributed to Gottfried Keller to the effect that everything great and noble is simple in nature. The company states its aim as making naturopathy understandable, effective and fairly accessible [2]. To that end, it says, it concentrates on three things: careful manufacturing, clear formulations and reliable quality. Senagold sums up its outlook as a combination of experience, trust and the conviction that health does not have to be complicated. Quality and origin feature prominently in how the brand describes itself. Its site lists manufacturing to the standards of the German Homeopathic Pharmacopoeia (HAB), "quality from Germany" and sales "direct from the manufacturer" as reasons to choose it. According to the company, its Schüssler salts and homeopathic medicines are made in Germany in line with the HAB [2], the official reference work for preparing homeopathic medicines. The place of manufacture for the cosmetics is not stated. Senagold also describes sustainability as the foundation of its corporate philosophy, covering economic, ecological and social aspects, and says this is lived both inside and outside the company [3]. It does not publish concrete targets or measures to support the statement. ## Products & innovation ### Natural remedies and supplements The bulk of the Senagold range lies outside cosmetics. The online shop is organised into Schüssler salts (in tablet and globule form), colloidal silver, colloidal gold, colloidal germanium, colloidal lithium, slimming and metabolism products, dietary supplements, immune-system products and homeopathy. Schüssler salts are mineral-salt preparations used in German naturopathy; Senagold sells them as a numbered series under the name "Biochemie Senagold", for example No. 7 Magnesium phosphoricum and No. 11 Silicea. Colloidal products, which consist of very fine metal particles suspended in water, form one of the most visible parts of the catalogue. They are offered in several concentrations, measured in parts per million, and as sprays. Colloidal silver at 40 ppm and colloidal gold at 5 ppm, each in 500 ml bottles, appear among the bestsellers on the brand's homepage. A colloidal silver cream is also sold through pharmacies. The supplement range spans vitamins, antioxidants, trace elements, minerals, amino acids, enzymes, omega fatty acids, plant compounds and fibre. Products listed on the homepage include selenium capsules, krill oil capsules, magnesium complexes, melatonin capsules and organic konjac glucomannan, a plant fibre. The company also sells multi-part sets marketed for a calorie-reduced "HCG diet" or metabolism programme. ### Cosmetics The cosmetics line is small and divided into three groups: anti-ageing, moisturising and facial cleansing. Each product is labelled vegan [5]. The range includes an eye cream, a hyaluronic serum, two face creams, a hand cream, a cleansing tonic, a cleansing gel and a face mask. The Hyaluron Serum Anti Aging, sold in a 15 ml bottle, is listed first among the homepage bestsellers. Senagold describes it as a light water-gel serum suitable for all skin types, including sensitive skin, and says it contains hyaluronic acid of both high and low molecular weight. According to the company, regular use softens fine dryness lines around the eyes and mouth. The 100 ml vegan face mask is the other cosmetic product among the bestsellers. Recurring ingredients across the line include hyaluronic acid, Q10, sea buckthorn extract, organic aloe vera, grape seed oil, edelweiss and organic red clover extract. The Face Cream Anti Aging, described by the company as suitable for normal and mature skin and also for use at night, combines grape seed oil, organic sunflower and soya oils, aloe vera, Q10 and sea buckthorn extract with hyaluronic acid and a vitamin C derivative. The eye cream follows a similar formula. Several ingredients in these products are marked as coming from organic farming, although no product is presented as certified organic. The company presents no clinical studies for its cosmetics; its product copy limits itself to descriptions of how the formulas are meant to feel and work. No third-party certifications, such as cruelty-free or organic-cosmetics labels, are documented. ## Distribution Senagold sells directly to consumers through its own online shop and also supplies pharmacies. Its products are listed in the Lauertaxe, the product and price directory used by German pharmacies, and the company says pharmacies can order any listed item from it without a minimum order value [6]. Its natural remedies, including the numbered Schüssler salts and colloidal products, appear in the brand shop of the German online pharmacy Aponeo [8]. ## Current status Senagold is active. Its online shop was operating in October 2026 with current prices, offers and a 2026 copyright notice [1], and the company maintains an Instagram account. No press coverage, awards or editorial reviews of the brand have been identified. ## Timeline {#belagg-timeline} | Year | Event | Source | |---|---|---| | 2008 | Brand on the market since 2008 (brand's own statement: 'Seit 2008 am Markt') | https://www.senagold-naturheilmittel.de/informationen/ueber-uns/ | | 2010 | Senagold Naturheilmittel GmbH entered in the commercial register, Amtsgericht Freiburg HRB 705484 (earliest entry 05.07.2010; Tier 4, low confidence) | https://www.northdata.de/Senagold+Naturheilmittel+GmbH,+L%C3%B6rrach/Amtsgericht+Freiburg+HRB+705484 | ## Signature products {#belagg-products} - **Hyaluron Serum ANTI AGING - Vegan 15 ml** — Hyaluron Serum ANTI AGING - Vegan 15 ml Produktnummer: 18790066 (listed first under the homepage 'Bestseller' section) — https://www.senagold-naturheilmittel.de/ - **Kolloidales Silber 40 ppm, 500 ml** — Kolloidales Silber 40 ppm, 500 ml Produktnummer: 06281069 (homepage 'Bestseller' section; non-cosmetic remedy) — https://www.senagold-naturheilmittel.de/ - **Kolloidales Gold 5 ppm, 500 ml** — Kolloidales Gold 5 ppm (Goldwasser mit Goldkolloid-Anteil 5 ppm), 500 ml (homepage 'Bestseller' section; non-cosmetic remedy) — https://www.senagold-naturheilmittel.de/ - **Gesichtsmaske - Vegan 100 ml** — Gesichtsmaske - Vegan 100 ml Produktnummer: 18796844 (homepage 'Bestseller' section) — https://www.senagold-naturheilmittel.de/ ## Key ingredients {#belagg-ingredients} Hyaluronsäure (sodium hyaluronate) · Q10 (ubiquinone) · Sanddorn-Extrakt (sea buckthorn) · BIO-Aloe Vera · Traubenkernöl (grape seed oil) · Edelweiß · BIO-Rotklee-Extrakt (red clover) Source: https://www.senagold-naturheilmittel.de/kosmetik/ ## Sources 1. (T1) https://www.senagold-naturheilmittel.de/ 2. (T1) https://www.senagold-naturheilmittel.de/informationen/ueber-uns/ 3. (T2) https://www.senagold-naturheilmittel.de/informationen/qualitaet/ 4. (T2) https://www.senagold-naturheilmittel.de/rechtliches/impressum/ 5. (T2) https://www.senagold-naturheilmittel.de/kosmetik/ 6. (T2) https://www.senagold-naturheilmittel.de/informationen/apotheken/ 7. (T4) https://www.northdata.de/Senagold+Naturheilmittel+GmbH,+L%C3%B6rrach/Amtsgericht+Freiburg+HRB+705484 8. (T4) https://www.aponeo.de/markenshops/senagold/ --- Glowpedia · · Published 2026-10-13 Please cite with a link to the article URL.