# SunSpa

## Facts

| | |
|---|---|
| Founded | 2002 |
| Origin | Denmark |
| Headquarters | Hjørring |
| Owner | SunSpa ApS |
| Status | Active |
| Website | https://www.sunspa.dk/ |

SunSpa is a Danish self-tan brand founded in 2002, based in Hjørring in northern Denmark and owned by SunSpa ApS [1][2]. It began by producing self-tanning liquid for professional beauty salons and hairdressers, then moved into consumer products with its Tan-in-a-Can spray, which the company describes as the first spray self-tanner sold in Denmark [2]. More than two decades on, it remains active, marketing itself around long-running experience with tanning products and stating that it has sold over one million products [1].

## Origin

According to SunSpa, the company started in 2002 supplying self-tanning liquid to professional salons and hair studios [2]. Self-tan was a niche category in Denmark at the time, and the brand positions its early move into it as a pioneering step. The pivotal development was Tan-in-a-Can, a spray-applied self-tanner that SunSpa says was the first of its kind in the Danish market [2]. The company is headquartered at Vendelbogade 31 in Hjørring, and operates as SunSpa ApS [1].

## Products

SunSpa's range centres on self-tanners sold in different strengths and formats, chiefly sprays and mousses, with the brand indicating further oil and lotion options in development. Its signature line is Tan-in-a-Can, which the company calls its best-selling self-tanner [3]. Variants include Tan-in-a-Can Original, a Chocolate version designed to counter reddish or orange tones in favour of a browner shade, and a Fitness (Body Fitness) spray developed to give athletes a longer-lasting result.

The company provides a detailed application guide, recommending exfoliation and moisturising before use, spraying at roughly 15–20 cm, and allowing the colour to develop over six to eight hours for a result it says lasts up to a week. SunSpa markets its products as suitable for all ages, genders and skin types.

## Philosophy and positioning

SunSpa describes itself as a small team with a strong interest in self-tanners, with a stated aim of continuing to develop easy-to-use products without compromising on a lasting summer colour. Its tagline is "What's not to like?" [2]. The brand sells directly through its own site and also operates a business-to-business and ambassador programme, inviting retailers and social-media partners to work with it [1]. Its products are stocked by major Danish retailers, including the drugstore chain Matas [5].

## Current status

SunSpa is active. Its consumer website carries a current Tan-in-a-Can product range and messaging about more than 20 years in the tanning business, and its products are distributed through established Danish retailers [1][5]. The brand's own footprint is centred on Denmark, though its products are also sold in neighbouring Nordic markets.

## Sources

1. (T1) https://www.sunspa.dk/
2. (T1) https://www.sunspa.dk/om-sunspa/
3. (T2) https://www.sunspa.dk/anvendelsesguide/
5. (T4) https://www.made4men.dk/maerker/sunspa/

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Glowpedia · <https://glowpedia.org/m/sunspa/> · Published 2026-07-20

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