# THoO ## Facts | | | |---|---| | Founded | 2016 | | Origin | Italy | | Status | Active | | Website | https://thoo.it/ | THoO, usually written out as **The House of Oud**, is an Italian niche perfume house founded in 2016 [5]. It was born from a partnership between Andrea Casotti, an Italian perfumer with a background in engineering, and Mohammed Abu Nashi, an oud producer from Jakarta [5]. The house builds its work around oud — the aromatic resinous wood used widely in Middle Eastern perfumery — and frames itself as a meeting point between that tradition and Italian artisanal craft. The brand remains active. Its recent releases include *Eclipse d'Or* in 2025, listed among its latest fragrances [7]. ## Origin and founders The company traces its beginning to a friendship between Casotti and Abu Nashi, connecting Italian craftsmanship with Indonesian oud expertise [5]. Casotti, described as an engineer by background, leads the creative direction; several sources also credit a group of collaborating perfumers, among them Cristian Calabrò, Douglas Morel, Maurizio Cerizza and Carlo Ribero, as working with the house on its fragrances [8]. The name carries a double meaning. "Oud" refers to the resinous wood at the centre of the range, while the acronym THoO also stands for the house's motto, **O.U.D. — "Our Unique Devotion"**, which the company describes as a dedication to the art of perfumery without borders [5]. ## Philosophy and positioning THoO's stated approach treats oud not as a dominating note but as what the company calls "a bridge between other ingredients," an idea it says makes its fragrances accessible to both newcomers and connoisseurs [5]. Editorial coverage describes the house as elevating oud "beyond a single note into complete sensory experiences," reflecting a philosophy in which Middle Eastern olfactory traditions meet Italian artisanal craftsmanship [6]. Its scents draw on materials such as cardamom, patchouli, tobacco, musk and precious woods, an approach one database frames as bringing "the Orient and Occident together" [8]. A defining visual signature is the packaging: marble-effect, egg-shaped bottles displayed upside-down on gold stands, hand-painted by master craftsmen in Italy using a lacquer technique the brand presents as making each piece an individual work of art [6]. ## Products The house organises its fragrances into several collections, including the Royal Stones, Klem Garden, Crazy Collection, Arts and THoO lines. Named releases include *The Time*, a unisex Eau de Parfum from 2018, and *Emerald Green*, a masculine chypre-style scent from the Royal Stones Collection released in 2022. Structured fragrance databases list *Grape Pearls* and *Ruby Red* among its most popular scents, with *Eclipse d'Or* (2025) among the latest. Reference databases give slightly different catalogue sizes: Wikiparfum lists 41 fragrances, while Fragrantica records 46 [7][8]. The difference reflects when the pages were captured rather than a substantive dispute. ## Distribution The company sells through its own EU online shop at thoo.it and has exhibited at international trade fairs such as Cosmoprof Asia in Hong Kong [4]. Its fragrances also circulate through niche perfume retailers internationally. ## Recognition The house has drawn dedicated editorial coverage, including a brand review by the retailer Escentual and news coverage on Fragrantica of its "From Earth To The Sky" line [8]. ## Current status THoO is active. Its most recent recorded release, *Eclipse d'Or*, dates to 2025, and the brand maintains an online storefront and international niche-retail distribution [7]. ## Sources 4. (T3) https://www.mymoderndarcy.com/single-post/the-art-of-italian-perfume-and-oud-thoo-the-house-of-oud 5. (T3) https://www.parfinity.com/en/brand/thoo 6. (T3) https://so-avant-garde.com/a/answers/6357194/what-does-the-house-of-oud-mean 7. (T3) https://www.wikiparfum.com/en/brands/thoo-the-house-of-oud 8. (T3) https://www.fragrantica.com/designers/The-House-of-Oud.html --- Glowpedia · · Published 2026-07-20 · Updated 2026-07-26 Please cite with a link to the article URL.