# Velag

## Facts

| | |
|---|---|
| Origin | Germany |
| Headquarters | Sievershütten |
| Status | Active |
| Manufacturing | Germany |
| Distribution | Pharmacy |
| Website | https://nahrungsergaenzungsmittel-preiswert.de/ |

Velag is the product brand of Velag-Pharma GmbH Arzneimittelvertrieb, a German pharmaceutical distribution company based in Sievershütten in Schleswig-Holstein [2]. Under the Velag name the company sells a compact range of mostly food supplements, covering joints, metabolism, energy and men's and women's health, alongside a cosmetic argan oil.

Velag sits at the edge of the beauty category rather than at its centre. Its two beauty-relevant products are an argan oil marketed for daily skincare and a high-dose biotin tablet aimed at skin, hair and nails. The rest of the range is made up of capsules and tablets built around ingredients such as glucosamine, green-lipped mussel concentrate, melatonin and zinc. The company says its products are processed exclusively in Germany [1], and it sells them through online pharmacies rather than through beauty retail.

## Origin

Velag-Pharma is a limited-liability company (GmbH) entered in the commercial register at the district court of Kiel under number HRB 16998 [2]. Its registered business purpose is broad: trade in, and manufacture of, goods of all kinds, in particular those of the pharmaceutical industry, excluding goods that require a permit [7]. Register listings also show an older registration number held at the court of Norderstedt [7].

The company's legal notice names Ali Nahavandi as managing director. Beyond that, little of the company's history is public. Its website has no history or "about" page, and neither the founding year nor the founders are documented. The origin of the name Velag is likewise not explained by the company.

## Philosophy & positioning

Velag frames its range around a simple idea, stated as the headline of its website: health and well-being through a healthy diet and way of life. Its tagline, "Die aktiven Begleiter im Alltag" ("the active companions in everyday life"), presents the supplements as part of a daily routine rather than as treatments.

Three principles recur across the site. The first is high dosage, which the company explains as taking the recommended daily amount of an ingredient quickly and simply. The second is high bioavailability, meaning how well the body can absorb and use an ingredient; Velag says it focuses on this so that natural ingredients can act where they are needed in the body. The third is "Made in Germany", backed by the statement that all products are processed in the country [1].

The brand leans heavily on a pharmacy identity. Its pages carry slogans promising quality "from your online pharmacy", and the site's title describes Velag-Pharma as a source of good medicines for health. Large-pack formats are a recurring selling point: several products are offered in bulk sizes, and the biotin and melatonin tablets are described in terms of how many months a single pack lasts. The website itself runs on a domain whose German name translates roughly as "inexpensive food supplements", while the company's own domain, velag-pharma.de, forwards visitors there [6].

## Products & innovation

The Velag range lists eighteen products, grouped on the website into muscle and joints, metabolism and energy, women's health, men's health, and metabolism and blood values. Most are food supplements: Arthromaxx capsules with glucosamine, chondroitin and hyaluronic acid; a green-lipped mussel concentrate; capsaicin capsules made with the pungent compound from ground chilli peppers; guarana, ginger, cinnamon, papaya, red clover and soy-extract products; melatonin tablets at 1 mg per dose; and a zinc supplement. Arginin Herzgesund combines the amino acid arginine with vitamins B1, B6 and B12 and folic acid.

### Argan oil

The argan oil is the brand's only topical skincare product. Velag describes it as a pure natural product for firm, vital-looking skin that helps prevent skin ageing, and its homepage calls argan "one of the most precious oils in the world", sourced from Morocco. The product page explains that the oil is obtained from the seeds or kernels of the argan tree's fruit and that its caring effect has been known to people in Morocco for centuries. It also states that the oil's antioxidant properties were documented by a Moroccan research team in 2004 [3].

According to the company, the oil absorbs quickly, helps the skin hold more moisture and leaves it looking fresh and firm. Velag says it suits every skin type and protects against drying out in cold weather and in dry, heated indoor air. The website groups the oil under women's health, next to supplements such as melatonin, red clover and soy extract [5].

### Biotin 10 mg

The second beauty-adjacent product is Biotin 10mg Tabletten, a pack of 240 tablets that the company says lasts eight months at one tablet a day. Velag presents it as high-dose biotin for the well-being of skin, hair and nails. The product page uses the standard health-claim wording that biotin contributes to the maintenance of normal skin, hair and mucous membranes, and to normal function of the nervous system.

The same page carries a medical caution: biotin can affect the results of laboratory tests, including hormone, tumour-marker and infection-marker tests. Users are advised to tell their doctor or laboratory staff if they take, or have recently taken, biotin [4]. The page also notes that food supplements are no substitute for a balanced, varied diet.

No third-party certifications, patents or research partnerships are documented for the brand.

## Distribution

Product pages link out to a list of online pharmacies, including DocMorris, Shop Apotheke, medpex, mycare, aponeo, apodiscounter, Apotal and eurapon, where the products are listed under their pharmacy product numbers [3]. The argan oil, for example, is listed under the same product number across these retailers in a 125 ml bottle.

The brand's website has no links to social media accounts.

## Current status

Velag is active. Its website is online and continues to list the full eighteen-product range, each item linked to online pharmacies. All documented activity points to Germany as the brand's sole market.

## Timeline {#belagg-timeline}

| Year | Event | Source |
|---|---|---|
| 2004 | Earliest register publication shown by North Data: 'Eintragung' of Velag Pharma GmbH with registered seat Norderstedt and share capital EUR 25,000 (register entry; not confirmed as founding date). [Tier 4, low confidence] | https://www.northdata.de/Velag-Pharma+GmbH+Arzneimittelvertrieb,+Siewersh%C3%BCtten/Amtsgericht+Kiel+HRB+16998 |
| 2012 | Word mark 'Schlank-Schlank-F' listed among the company's register/trademark publications (again 22.10.2014). [Tier 4, low confidence] | https://www.northdata.de/Velag-Pharma+GmbH+Arzneimittelvertrieb,+Siewersh%C3%BCtten/Amtsgericht+Kiel+HRB+16998 |
| 2015 | Registered seat relocated ('Sitzverlegung'); new seat Sievershütten. [Tier 4, low confidence] | https://www.northdata.de/Velag-Pharma+GmbH+Arzneimittelvertrieb,+Siewersh%C3%BCtten/Amtsgericht+Kiel+HRB+16998 |
| 2016 | Pharma Peter GmbH listed as shareholder ('Gesellschafter'). [Tier 4, low confidence] | https://www.northdata.de/Velag-Pharma+GmbH+Arzneimittelvertrieb,+Siewersh%C3%BCtten/Amtsgericht+Kiel+HRB+16998 |
| 2016 | Register publication lists 'Gesellschafter: Pharma Peter GmbH' (shareholder entry; size of stake and whether it is a parent company not stated). [Tier 4, low confidence] | https://www.northdata.de/Velag-Pharma+GmbH+Arzneimittelvertrieb,+Siewersh%C3%BCtten/Amtsgericht+Kiel+HRB+16998 |
| 2026 | Register publication of 30.01.2026: change of managing director. [Tier 4, low confidence] | https://www.northdata.de/Velag-Pharma+GmbH+Arzneimittelvertrieb,+Siewersh%C3%BCtten/Amtsgericht+Kiel+HRB+16998 |

## Signature products {#belagg-products}

- **Arganöl** — Arganöl – reines Naturprodukt für ein straffes und vitales — https://nahrungsergaenzungsmittel-preiswert.de/ArganOel
- **Biotin 10mg Tabletten VELAG (240 Stück)** — Hochdosiertes Biotin für das Wohlbefinden von Haut, Haaren und Nägeln. Biotin trägt zur Erhaltung normaler Haut, Haare — https://nahrungsergaenzungsmittel-preiswert.de/Biotin-10mg-Tabletten

## Key ingredients {#belagg-ingredients}

Arganöl · Biotin · Glucosamin · Chondroitin · Hyaluronsäure · Grünlippmuschelkonzentrat · Capsaicin · Zink

Source: https://nahrungsergaenzungsmittel-preiswert.de/

## Sources

1. (T1) https://nahrungsergaenzungsmittel-preiswert.de/
2. (T2) https://nahrungsergaenzungsmittel-preiswert.de/Impressum
3. (T2) https://nahrungsergaenzungsmittel-preiswert.de/ArganOel
4. (T2) https://nahrungsergaenzungsmittel-preiswert.de/Biotin-10mg-Tabletten
5. (T2) https://nahrungsergaenzungsmittel-preiswert.de/Frauen-Gesundheit-Produkte-Velag-Pharma
6. (T2) https://www.velag-pharma.de/
7. (T4) https://www.northdata.de/Velag-Pharma+GmbH+Arzneimittelvertrieb,+Siewersh%C3%BCtten/Amtsgericht+Kiel+HRB+16998

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Glowpedia · <https://glowpedia.org/m/velag/> · Published 2026-10-13

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