# Viba Professional ## Facts | | | |---|---| | Origin | Italy | | Headquarters | Brescia | | Owner | Profession Hair | | Status | Active | | Distribution | Salon & professional | | Website | https://professionhair.com/viba-professional/ | Viba Professional is an Italian professional haircare brand based in Brescia and offered through Professionhair Milano, a house of salon brands operated by the legal entity Italian Group S.R.L. [1] Created by a team of Italian professionals, it is presented as an accessible salon label; the company describes it as "an emerging brand designed for clients who seek affordability without sacrificing quality." [1] The brand sits within a wider portfolio of professional hair labels and reaches the market through salon distribution rather than direct consumer sales. It remains active, appearing among its parent house's current brands and in the catalogues of salon-supply retailers. ## Origin Viba Professional grew out of a group of Italian professionals working within the Professionhair Milano house, which is headquartered in Brescia, in northern Italy. [1] Its own founding year is not publicly documented; the company frames it as an "emerging brand" rather than a label with a fixed starting date. [1] The parent house cites more than sixty years of experience in professional hair, a figure sometimes dated to 1959, but that heritage belongs to Professionhair Milano rather than to Viba itself. [6] ## Ownership Viba Professional is one of several brands published under Professionhair Milano, whose legal entity is Italian Group S.R.L., registered in Brescia. [1] Sources describe the ownership above that level differently. Brand and house materials place Viba directly under Professionhair Milano [1], while the corporate site of Beauticon Valley Holding lists Professionhair Milano as its main professional division, which makes Beauticon Valley the ultimate parent. [5] Read together, the chain runs from Viba Professional up through Professionhair Milano to Beauticon Valley Holding. Alongside Viba, the house's portfolio includes labels such as 24 Kerats, NVNT, Jungle Fever and Compagnia del Colore. ## Philosophy & positioning Viba is positioned as a value-focused professional brand, a stance summed up in its tagline, "High quality within your reach." [1] According to the company, the formulas rely on "carefully chosen" ingredients meant to balance performance with safe use, and the products are designed to be quick and simple to work with. The company also points to a competitive price paired with what it calls "elegant and minimal packaging," a combination it presents as well suited to busy salons. The label's place in the wider group reflects how the house frames its collection. Beauticon Valley describes its brands as chosen not only for quality and performance but to match people's lifestyles, in the way fashion labels do, and Professionhair Milano organises its range around that lifestyle-led idea. ## Products Viba Professional's range falls within professional haircare and is distributed through salons rather than sold directly to consumers. It forms part of Professionhair Milano's broader collection of professional hair brands, which the house presents as covering a spread of salon needs. ## Current status Viba Professional is active. [1] Its parent house reports distribution across more than 130 countries [6], and Viba continues to appear both among the house's current brands and in the ranges carried by salon-supply retailers. The most recent clearly dated brand-site material carries a 2024 copyright. [1] ## Signature products {#belagg-products} - **Viba Professional Permanent Hair Colour (salon colour range)** — Viba Professional Permanent Hair Colour — https://beautyspotwarehouse.com/products/viba-professional-hair-colour-100ml-tubes-fantastic-coverage ## Mentioned in {#belagg-press} - **Estetica Export** — B2B professional-hair trade directory profile of Professionhair Milano that lists Viba Professional among the house's brands. — https://www.esteticaexport.com/professional-brand/professionhair-milano/ ## Sources 1. (T1) https://professionhair.com/viba-professional/ 5. (T3) https://beauticonvalley.com/professionhair-milan-professional-division/ 6. (T4) https://www.esteticaexport.com/professional-brand/professionhair-milano/ --- Glowpedia · · Published 2026-09-15 Please cite with a link to the article URL.