# Village ## Facts | | | |---|---| | Founded | 1973 | | Origin | Germany | | Headquarters | Augsburg | | Status | Active | | Distribution | Multi-channel | | Website | https://www.village-cosmetics.de/ | Village is a German body-care brand and the in-house label of Village Cosmetics GmbH & Co. KG, a family-owned cosmetics company based in Augsburg, Bavaria. The company has developed, imported and marketed cosmetic brands since 1973 [2], and Village sits in its portfolio next to a group of international brands that the company distributes on behalf of other makers. The brand is known above all for its Vitamin E Body Cream, which its owner says has had a large fan base for years [3]. No launch date is given for the Village label itself, so its story is largely the story of the Augsburg company behind it. ## Origin & founders Village Cosmetics describes itself as a medium-sized family business that has developed, imported and marketed cosmetic brands since 1973 [2]. A business directory profile gives the same founding year and lists the company's activities as importer, supplier and producer [6]. That 1973 date belongs to the company; when the Village brand was first introduced is not stated anywhere. The people who founded the company are not named. Its legal notice lists Henning Kreke and Jan Kreke as managing directors, with Kreke Verwaltungs- und Beteiligungs-GmbH as the general partner [4], but it does not describe either man as a founder. The company presents its work as a kind of long search. On its homepage it says that since 1973 it has been on a "journey of discovery" in cosmetics, looking for engaging, likeable and worthwhile brands for its customers. Every brand, it adds, has a story and people to tell it, whether a beekeeper, a carpenter, a homemaker or a soap maker. Village is the one label in that line-up that carries the company's own name. ## Ownership Village belongs to Village Cosmetics, which presents it on its own website as one of its brands. An independent retailer listing the brand's body cream also names Village Cosmetics GmbH & Co. KG, at Terlaner Straße in Augsburg, as the manufacturer [5]. The rest of the company's brand list includes Badger Balm, Burt's Bees, Dr. Bronner's and Nesti Dante, alongside Edel, Iroha and Klar. The company also owns a subsidiary, Droste-Laux Naturkosmetik, and says that through it the business is increasingly specialising in natural cosmetics and health [2]. When or how Droste-Laux joined the group is not stated. Village is therefore not a stand-alone start-up but a house label inside a company that mostly brings other makers' brands to market. According to the company, its customers range from well-known international perfumeries, department stores, drugstores and online shops to small owner-run independent shops [2]. ## Philosophy & positioning Village's own description is short and cheerful. The company says the brand stands for "trendy care with a feel-good factor", with formulas built on selected ingredients that give the skin what it needs. The same brand page promises "innovative care that is simply fun" and puts the Vitamin E Body Cream at the centre. At company level, Village Cosmetics calls itself flexible and innovative, with a strong focus on its customers. It names its commitment to and passion for cosmetics as a key part of its success. These are the company's own words about itself rather than outside assessments, and they apply to the whole business as much as to the Village label. Unlike the Droste-Laux line, Village is not described by its owner in terms of natural cosmetics. No third-party certifications or sustainability commitments are documented for the brand. ## Products & innovation The Vitamin E Body Cream is the product the company itself chooses to highlight. It describes the cream as having been popular with a large fan base for years [3], a claim that comes from the brand's owner rather than from outside reviewers. At retail the cream is sold as the Vitamin E All Over Body Cream in a 500 ml tub, in several scented versions such as aloe vera, rose and olive [5]. The retailer describes it as a cream for daily use on the whole body that combines selected oils with vitamin E, spreads easily and absorbs without leaving a heavy greasy film. Its published ingredient list shows a classic cream base of water, mineral oil and petrolatum, together with avocado oil, tocopheryl acetate (a form of vitamin E) and aloe leaf juice powder, plus added fragrance [5]. The same retailer stocks a wider set of Village body-care items, including shower gels in vitamin E and rose versions, body lotions in lavender and other scents, hand and nail creams, and a sugar scrub. These sit around the body cream rather than replacing it as the brand's best-known product. No proprietary technologies, patents or clinical claims are documented for Village; the company presents the range in terms of selected ingredients, scent and everyday comfort. ## Current status Village is active. Its owner's website was being maintained in 2026, listing that year's trade-fair dates, from Trends Up West in Düsseldorf in June to Bio Süd in Augsburg on 27 September 2026 [1]. The Village brand page on that site is live, and the brand's products were in stock at an online beauty retailer as of October 2026 [5]. The company's website does not link to any social media accounts for Village, and no dedicated brand account is documented. ## Timeline {#belagg-timeline} | Year | Event | Source | |---|---|---| | 1973 | Village Cosmetics (owner of the Village brand) starts developing, importing and marketing cosmetic brands | https://www.village-cosmetics.de/%C3%BCber-uns | | — | Village Cosmetics has a subsidiary, Droste-Laux Naturkosmetik (natural cosmetics); when or how it became a subsidiary is not stated | https://www.village-cosmetics.de/%C3%BCber-uns | ## Signature products {#belagg-products} - **Vitamin E Body Cream (sold by retailers as Vitamin E All Over Body Cream, 500 ml, several scents)** — Unsere Vitamin E Body Cream ist seit Jahren ein Kultprodukt mit einer großen Fan-Base. — https://www.village-cosmetics.de/village ## Key ingredients {#belagg-ingredients} vitamin E Source: https://www.village-cosmetics.de/village ## Sources 1. (T1) https://www.village-cosmetics.de/ 2. (T1) https://www.village-cosmetics.de/%C3%BCber-uns 3. (T2) https://www.village-cosmetics.de/village 4. (T2) https://www.village-cosmetics.de/kopie-von-kontakt 5. (T4) https://en.parfumdreams.de/Village/Skin-care/Vitamin-E/All-Over-Body-Cream/index_15445.aspx 6. (T4) https://oncosmetics.com/company/village-cosmetics-gmbh-co-kg --- Glowpedia · · Published 2026-10-13 Please cite with a link to the article URL.