# Wunderbar ## Facts | | | |---|---| | Origin | Belgium | | Headquarters | Gent | | Owner | Vigox bvba | | Status | Active | | Distribution | Salon & professional | | Website | https://www.wunderbarhair.com/ | Wunderbar is a professional haircare brand operated by the Belgian company Vigox bvba, based in Ghent, Belgium [3]. It produces hair colour, perm, care and styling products aimed at salon professionals, and presents itself as a supplier of tools that hairdressers use to express their own creativity. The brand remains active, with a current product catalogue and ongoing retail distribution. Its origins are only partly documented. The brand's own site lists a Belgian operating company, while several independent sources describe Wunderbar as having German roots: an independent UK salon review calls it "a professional hair care brand with roots in Germany" [8], and UK retailers similarly describe it as a German brand [9]. The name itself is the German word for "wonderful." No founding year, founders or early history are publicly recorded. ## Products and innovation Wunderbar organises its range into four areas: colour, perm, care and styling. The colour line is the largest, built around a permanent hair colour cream that one retailer lists in "over 120 shades" [9], alongside demi- and semi-permanent options, a Freestyle mixing system of intermixable shades, and a newer Gloss'n Tone line. The company treats colour as a form of self-expression — its own copy describes hair colour as "an expression of identity" — and says its colour products suit all hair types while aiming to improve hair condition as they deposit tone. It markets a number of named formulation systems: Triple Color Technology for the colour products, a Revitalizing Tri-Complex in the care lines, Triple Wave Technology in the perm kits, and a 48h Fix-Complex in styling, described as a memory effect based on resins that reactivate on contact with water. Argan oil and a UV filter appear as the hero ingredients highlighted across the care and styling ranges, with the argan oil presented as rich in vitamin E and omega-6 and intended to nourish and protect the hair. The care collection is split into targeted lines such as Color Protect, Nutri Repair and Volume Boost, each typically pairing a shampoo, conditioner and treatment mask, and the company says the formulas are designed to respect the scalp's natural pH balance. Across this range it states that its products are "100% vegan" [5]. The styling products cover the usual salon staples, from a strong-hold hairspray and lacquer to a mousse, a setting spray and a heat-protection spray. Two products stand out in outside reviews. The Colour Refresh shampoos, which deposit tone between colour appointments, were called "arguably the most interesting part of the Wunderbar range" in one salon review [8], and the professional perm kits — offered in three strengths for resistant, normal and colour-treated or sensitive hair, and formulated to protect and strengthen the hair while giving it the elasticity to hold a wave — were singled out as "genuinely professional quality" [8]. ## Philosophy and positioning Wunderbar frames its products as professional tools rather than consumer staples, offering colour, perm, care and styling as an interlocking system for salon work. Its stated mission is to support hairdressers and hairstylists in expressing their originality through a broad range of professional products, and it uses the tagline "Create wonderful hair." The brand identity — its brand story, corporate design and packaging — was developed with the Belgian agency Bakic Design, whose brief was framed as enabling "the professional hair stylist to express his creativity" [10]. The company maintains a multilingual site in English, French, Dutch, German and Spanish, pointing to a market that reaches beyond a single country. The brand sells mainly through professional salons and beauty retailers; in the United Kingdom it is carried by Sally Beauty and Salon Services [9]. An independent salon review placed it above budget positioning, describing it as "well-formulated, ethical haircare" trusted by both salons and home users [8]. The same review noted that, while the conditioners and masks are sulphate-free, the shampoos are not. ## Current status Wunderbar is active. Its official site carries a 2024 copyright notice and promotes a Gloss'n Tone colour line marked as new, and the range remained in retail distribution as of 2024 [8]. No controversies, awards or corporate history beyond its current Belgian ownership are publicly documented. ## Certifications {#belagg-certifications} - **The Vegan Society** — Registered with The Vegan Society — “Certified with The Vegan Society” — https://www.sallybeauty.co.uk/brands/wunderbar/discover/ - **Icea Vegan** — “ICEA vegan certified and registered with The Vegan Society” — https://www.sallybeauty.co.uk/brands/wunderbar/discover/ ## Signature products {#belagg-products} - **Colour Refresh Shampoo** — arguably the most interesting part of the Wunderbar range — https://revivehairartists.co.uk/blogs/news/is-wunderbar-any-good-a-uk-salons-honest-review - **Perm Kits (Strength 0/1/2)** — Their perm kits are genuinely professional quality. — https://revivehairartists.co.uk/blogs/news/is-wunderbar-any-good-a-uk-salons-honest-review - **Hair Color Cream (permanent)** — Permanent Hair Color: "Over 120 Shades" — https://www.sallybeauty.co.uk/brands/wunderbar/discover/ - **Gloss'n Tone** — Gloss'n Tone (New!) — https://www.wunderbarhair.com/en/color-products.php ## Key ingredients {#belagg-ingredients} Argan oil · UV filter Source: https://www.wunderbarhair.com/en/care-products.php ## Proprietary technologies & patents {#belagg-tech} - Triple Color Technology™ · Triple Wave Technology · Revitalizing Tri-Complex · 48h Fix-Complex™ — https://www.wunderbarhair.com/en/color-products.php ## Mentioned in {#belagg-press} - **Revive Hair Artists (UK salon blog)** — Independent UK salon review of the Wunderbar range; concludes it offers professional-quality results, is 100% vegan and uses sustainable packaging, and singles out the perm kits and Colour Refresh shampoos. — https://revivehairartists.co.uk/blogs/news/is-wunderbar-any-good-a-uk-salons-honest-review ## Sources 3. (T2) https://www.wunderbarhair.com/en/contact-us.php 5. (T2) https://www.wunderbarhair.com/en/care-products.php 8. (T3) https://revivehairartists.co.uk/blogs/news/is-wunderbar-any-good-a-uk-salons-honest-review 9. (T3) https://www.sallybeauty.co.uk/brands/wunderbar/discover/ 10. (T3) https://bakic.com/en/portfolio/brand-development-wunderbar-hair-care/ --- Glowpedia · · Published 2026-09-15 Please cite with a link to the article URL.