# YEAUTY ## Facts | | | |---|---| | Founded | 2007 | | Origin | Germany | | Headquarters | Mannheim | | Status | Active | | Website | https://www.yeauty.com/en | YEAUTY is a German skincare brand based in Mannheim that specialises in sheet masks and eye pad masks. The company describes itself as a passionate skincare brand built around "great attention to detail, innovative recipes and a flair for modern skin care," working under the tagline "Hello, fresh look." It trades legally as YEAUTY GmbH and remains active, with a 2026 copyright notice and a rotating line-up of limited editions on its official site. The brand sits toward the mass-market end of skincare, with its face and eye products reaching shoppers through drugstore retail and online channels. Its output centres on single-use masks rather than a broad routine of creams and serums. ## Origin YEAUTY is registered as YEAUTY GmbH and is based in Mannheim, in the German state of Baden-Württemberg. Its legal imprint lists the address as Steubenstr. 104, 68199 Mannheim, and names Reinhard Krinke as managing director (Geschäftsführer) and the person responsible for site content [2]. The company's LinkedIn profile gives a different Mannheim address, Mallaustraße 99, 68219 Mannheim [5]; the two records agree on the city but not the street, with the brand's own legal imprint being the more authoritative source. The company is a small operation, described on LinkedIn as having between two and ten employees [5]. ## Philosophy & positioning The company frames itself around modern, accessible skincare. On its site it says it creates "products that work and inspire," and its LinkedIn motto reads "BE YOU - BE YEAUTYFUL!" [5]. The range is narrow by design, concentrating on eye pads and facial sheet masks rather than a full skincare line-up. ## Products & innovation YEAUTY's catalogue is built around two formats: eye pad masks and facial sheet masks. Core eye pads carry names such as Extreme Energy, Beauty Boost, Deep Hydration and Recharging Retinol, each pairing a lead active with hyaluronic acid. Its facial sheet masks combine fruit or plant extracts with a named active, and the company says they deliver a "second skin effect" with either intense moisturisation or anti-aging benefits. Formulations draw on a wide roster of ingredients, including bakuchiol, retinol, niacinamide, ceramides, vitamin C, coenzyme Q10 and aloe vera. YEAUTY states that all of its eye pads and masks are 100% vegan [3]. A recurring feature of the brand is its licensed limited editions. It has released collections tied to the television series *Emily in Paris* and to the *Hello Kitty* character, alongside a "Gourmande" line of flower- and sweet-shaped eye pads. According to a B2B manufacturing profile, YEAUTY products are made in compliance with the ISO 22716 cosmetic good-manufacturing-practice standard and developed in Germany [4]. ## Current status YEAUTY is active. Its official site carries a 2026 copyright notice and current limited-edition collections, and a B2B directory profile updated in mid-2024 described the company as "operating normally and actively seeking new clients" [4]. The brand's products are distributed through the German drugstore chain Rossmann and various online retailers across Europe, and it maintains a separate Swiss storefront at yeauty.ch. No Wikipedia article or substantial editorial coverage from major beauty press was found for the brand. ## Sources 2. (T2) https://www.yeauty.com/en/imprint 3. (T2) https://www.yeauty.com/en/products 4. (T4) https://needl.co/company/yeauty/ 5. (T4) https://de.linkedin.com/company/yeauty-gmbh --- Glowpedia · · Published 2026-07-20 Please cite with a link to the article URL.