Incosmetics ApS

Incosmetics ApS traces its origin to 2011, the year the company gives for its founding by Jesper and Elsemarie Østergaard [1]. The business was formally registered in Denmark under CVR number 34701059, with a registration date recorded in September 2012 — consistent with a venture launched the year before it was incorporated [4]. From its base in Silkeborg, the company built out an in-house portfolio of skincare and personal-care lines aimed at retail distribution rather than a single flagship product.

Incosmetics ApS owns and operates several consumer brands rather than selling under one name. Its portfolio includes:

- Miqura — a skincare and haircare line whose corporate details, including the shared CVR number and Silkeborg address, tie it directly to Incosmetics ApS [2]. - Masque Me Up — a brand listed by the company among its own labels [1]. - Foot Lab Co. — a foot- and pedicure-care line, described on its own site as "a brand by Incosmetics in Denmark" that specialises in home spa and pedicure products [3].

The company's own website groups these under its house of brands [1]. The portfolio is developed and distributed in-house rather than assembled through outside acquisitions.

Incosmetics ApS is a privately held Danish limited company (anpartsselskab, ApS), registered under CVR number 34701059 and directed by Elsemarie Østergaard [4]. Ownership sits with the founding family, making it an owner-operated business rather than a publicly listed group. No outside shareholders or stock listing are recorded in the available sources.

A separate entity, the "in-cosmetics" trade exhibition operated by Reed Exhibitions, shares a similar name but is unrelated to Incosmetics ApS; the two are distinct organisations despite the near-identical spelling.