Glowpedia
Name changes

Formerly known as.

428 brands in the encyclopedia have gone by other names: earlier brand names, company names and spellings from the fact base, with quote and source where available.

4711
Germany · founded 1792
FormerlyEau de Cologne- und Parfümerie-Fabrik Glockengasse 4711 · Franz Maria Farina, Glockengasse 4711, Cöln

“in 1881, the Muelhens family had to concede defeat and Ferdinand Muelhels' son registered the company as 'Eau de Cologne- und Parfümerie-Fabrik Glockengasse 4711'.”trend-traveller.com

Abel
New Zealand · founded 2013
FormerlyAbel Odor

“Behind the Brand: Abel Odor — 100% Natural Perfumes”amazingy.com

Absolut Torr
Sweden · founded 1985
FormerlyDermix Absolut Torr · Dermix Absolute Dry

“Dermix Absolut Torr and Dermix Absolute Dry are registered trademarks owned by Navamedic ASA”absoluttorr.se

Académie Scientifique de Beauté
France · founded 1890
FormerlyL'Académie Scientifique de Beauté

“Dr. Alexandre Lamotte founded "L'Académie Scientifique de Beauté”academiebeaute.com

Acca Kappa
Italy · founded 1869
FormerlyPremiata Fabbrica Spazzole Trevigiana · H. Krüll & C. S.p.A.

“1899: Hermann Krüll acquired all shares of the brush factory (Premiata Fabbrica Spazzole Trevigiana)”accakappa.us

Accentra
Germany · founded 1992
FormerlyAccentra Kosmetik Accessoires GmbH

“Accentra GmbH & Co. KG (formerly Accentra Kosmetik Accessoires GmbH)”shop.accentra.de

Ach. Brito
Portugal · founded 1918
FormerlyClaus C. Schweder · FPC – Fábrica de Produtos Chimicos Claus & Schweder, Sucrs

“Original brand: "FPC – Fábrica de Produtos Chimicos Claus & Schweder, Sucrs”en.wikipedia.org

AC Milan
Italy · founded 1899
FormerlyMilan Foot-Ball and Cricket Club

“Original Name: Milan Foot-Ball and Cricket Club”en.wikipedia.org

Actinica
Switzerland
FormerlyDaylong Actinica

“Brands Acquired: ... Daylong Actinica® (prevents actinic keratosis, a non-melanoma skin cancer type)”galderma.com

Adidas
Germany · founded 1949
FormerlyGebrüder Dassler Schuhfabrik

“originally July 1924 as Gebrüder Dassler Schuhfabrik”en.wikipedia.org

Adopt
France · founded 1986
FormerlyRéserve Naturelle

“Rebranded to "Adopt Parfums": 2014”marques-de-france.fr

Aesop
Australia · founded 1987
FormerlyEmeis

“Originally called "Emeis" (meaning "us" in Greek), Paphitis changed the name”en.wikipedia.org

AESTURA
South Korea · founded 2012
FormerlyPACIFIC PHARMA Co. · Taepyeongyang Pharmaceutical

“Founded: 1982 (as PACIFIC PHARMA Co.)”int.aestura.com

AHA Cleansing Research
Japan · founded 2001
FormerlyCleansing Research · AHA by Cleansing Research

“The product was renamed to 'AHA by Cleansing Research Oil Cleansing N' in 2011.”bcl-company.jp

AIPPO
South Korea · founded 2016
FormerlyAIPPO SKIN&BODYCARE

“a group of professional therapists based in Seoul opened an aesthetic shop, AIPPO SKIN&BODYCARE”christinahello.com

Alida
United Kingdom
FormerlySilkiMit · SilkiMiz

“Why not try our own range of ALIDA products including the ever popular depilatories (originally called SilkiMit and SilkiMiz)”alida.co.uk

Altesse Studio
France · founded 1875
FormerlyFournival (workshop, 1875) · ALTESSE / Fournival Altesse / La Maison Fournival-Altesse · Altesse Studio (from 2022)

“2022 | Acquired by French group Chargeurs; rebranded as Altesse Studio”altesse-studio.com

A.N.D.beauty
Austria · founded 2015
Formerlyandmetics

“andmetics will become A.N.D. beauty”andbeauty.world

Andis
United States · founded 1922
FormerlyAndis Clipper Company

“He established the Andis Clipper Company in 1922”encyclopedia.com

Andrea
United States · founded 1964
FormerlyEye-Lusion · Andrea Mass Company

“Formally known as Eye-Lusion, they changed names due to challenges by Eylure.”beautybefore.com

Animale
United States · founded 1987
FormerlySuzanne de Lyon, Inc.

“her involvement in companies including Suzanne de Lyon, Inc., the manufacturer responsible for producing the Animale fragrance.”leagle.com

ANSWR
Finland · founded 2019
FormerlyO'Wow · O'Wow Beauty · O'Wow Haircare · OWOW

“Founded August 2019 as O'Wow Beauty ... Later rebranded to ANSWR”niafaraway.com

Anthologie
Italy · founded 2019
FormerlyMaître Parfumeur Lucien Ferrero · Lucien Ferrero Maitre Parfumeur

“Anthologie Parfums, formerly Maître Parfumeur Lucien Ferrero”fragrantica.com

Anthony
United States · founded 2000
FormerlyAnthony Logistics for Men

“The company changed its name from Anthony Logistics for Men to Anthony.”wwd.com

Antonio Axu
Sweden · founded 2013
FormerlyHair Couture by Antonio Axu · Antonio Axu Hair Couture

“hans eget märke heter Hair Couture by Antonio Axu, en lyxig och banbrytande serie hårprodukter”nordicfeel.com

Antonio Puig
Spain · founded 1914
FormerlyAntonio Puig S.A. · Puig Beauty & Fashion Group

“1999: Rebranded as 'Puig Beauty & Fashion Group' ... 2009: Simplified name to just 'Puig'”en.wikipedia.org

Apis Natural Cosmetics
Poland · founded 1988
FormerlyPrzedsiębiorstwo Produkcyjno-Handlowe Apis Sp. z o.o.

“Gepard Biznesu 2015 dla Apis Natural Cosmetics Przedsiębiorstwo Produkcyjno-Handlowe Apis Sp. z o.o. w Bydgoszczy”apiscosmetics.pl

APLB
South Korea · founded 2018
FormerlyMedia Black (미디어블랙)

“Founded: May 2018 (originally as 미디어블랙/Media Black); Rebranded to 유엘코퍼레이션 (UL Corporation) in January 2019”thevc.kr

FormerlyApo Base

“INCIdecoder lists the brand as "Apo Base" (two words) while brand site uses "Apobase" (one word). Both refer to same product.”incidecoder.com

Ari
Germany · founded 1858
FormerlyMetall- & Drahtwarenfabrik (1858) · Gebrüder Riegel (1926) · Metall- und Drahtwarenfabrik ARI (1948)

“1858 ... 'Metall- & Drahtwarenfabrik' ... 1926 Übernahme der Firma, nun 'Gebrüder Riegel' ... 1948 ... 'Metall- und Drahtwarenfabrik ARI' ... 1960 Umwandlung der Einzelunternehmung in 'ARI KG, Haarwarenfabrik'”ari-kg.de

Arran Sense of Scotland
United Kingdom · founded 1989
FormerlyArran Aromatics

“in 2016 we unveiled our new brand identity, ARRAN Sense of Scotland ... officially changed its name from Arran Aromatics to Arran Sense of Scotland in an attempt to create a stronger marketing link to the Isle of Arran”arran.com

ASP
United Kingdom · founded 1996
FormerlyAffinage Salon Professional · A.S.P Affinage

“the premium haircare brand Affinage Salon Professional, which following a re-brand, is now known as ASP Luxury Haircare”capitalhairandbeauty.co.uk

Atkinsons
United Kingdom · founded 1799
FormerlyJ. & E. Atkinson Ltd

“James's brother Edward joined in the 1830s, and the company was renamed J. & E. Atkinson Ltd.”atkinsons1799.com

Atrix
Germany · founded 1955
FormerlyAtrixo (UK/Ireland market name)

“Atrix (continental Europe brand name) and Atrixo (UK/Ireland brand name) are the same Beiersdorf hand-cream brand under different names per market.”beiersdorf.ie

Aurelia London
United Kingdom · founded 2013
FormerlyAurelia Probiotic Skincare · Aurelia Cellular Beauty

“Aurelia Probiotic Skincare acquired by Health & Happiness ... [now] Aurelia Cellular Beauty”aureliacellular.co.uk

Avalon Organics
United States · founded 1989
FormerlyAvalon Natural Cosmetics · Avalon Natural Products · Avalon Organic Botanicals

“Avalon Natural Cosmetics (later Avalon Natural Products) ... In 1999, the Avalon name was promoted to a brand of its own with the debut of Avalon Organic Botanicals.”logos.fandom.com

Aveeno
United States · founded 1945
FormerlyAveeno Pharmaceuticals

“1961: Company renamed Aveeno Pharmaceuticals”en.wikipedia.org

Avivir
Denmark · founded 1989
FormerlyAloe Vera Group ApS

“Founded: November 1989 (as Aloe Vera Group ApS); Name Change: 2008 (rebranded to AVIVIR)”avivir.dk

Avon
United States · founded 1886
FormerlyCalifornia Perfume Company

“Avon was established in 1886 by David H. McConnell as the California Perfume Company. ... The company was renamed Avon Products in 1939.”encyclopedia.com

BaBa Blax Sheep
Denmark · founded 2009
FormerlyBaBa Blax Sheep is the trading/brand name; Blax Sheep ApS is the Danish legal entity name

“Barbara Enander - Owner - BaBa Blax Sheep (LinkedIn) / Elin Ahlberg - Chief Executive Officer - BLAX Sheep (LinkedIn) / Company Name: Blax Sheep ApS (contact page).”linkedin.com

Babor
Germany · founded 1956
FormerlyBio-medical Cosmetics · Dr. Babor GmbH

“It was founded as 'Bio-medical Cosmetics' with the invention of the first product: HY-ÖL. In 1956, Babor established a cosmetics company in Cologne under the name Dr. Babor GmbH”de.wikipedia.org

Baby Foot
Japan · founded 1997
FormerlyHaitemitara

“Liberta's first product was called 'Haitemitara' (meaning 'Won't you try it on')”babyfoot.com.au

Bach Rescue
United Kingdom · founded 1935
FormerlyNelsonbach (subsidiary that produced Bach/Rescue products, later rebranded to Nelsons)

“In 2005, family member Patrick Wilson and Peter Warren took charge of Mother Tincture preparation, prompting a subsidiary rebranding to Nelsons.”encyclopedia.com

Ballistol
Germany · founded 1904
FormerlyChemische Fabrik F.W. Klever · F.W. Klever GmbH Chem.-Pharm. Fabrik

“Das Produkt wird von der F.W. Klever GmbH Chem.-Pharm. Fabrik in Aham, Deutschland, hergestellt.”de.wikipedia.org

Balmain Fragrance
France · founded 2024
FormerlyBalmain (Interparfums-licensed fragrances, 2012-2017)

“In 2012, Balmain entered into a licensing, development and production agreement with Interparfums for 12 years. By 2017, Rousteing terminated this contract due to declining sales.”en.wikipedia.org

bareMinerals
United States · founded 1995
FormerlyBare Escentuals (parent company / corporate brand)

“The article refers to Bare Escentuals as 'the parent company of Bare Minerals'”makeup-101.com

Barnängen
Sweden · founded 1868
FormerlyBarnängens Tekniska Fabrik

“Företaget Barnängens Tekniska Fabrik grundades på Södermalm 1868”sv.wikipedia.org

Baylis & Harding
United Kingdom · founded 1970
FormerlyMidlands Cosmetic Sales

“the company was founded in 1970 as Midlands Cosmetic Sales by David Slater and Marcia Simmons”boots.com

BBIA
South Korea · founded 2004
FormerlySky007

“Sky007 Co. is the formerly known name of the company that is now called BBIA Co.”pitchbook.com

BCL
Japan · founded 1979
FormerlySony Creative Products (cosmetics division) · Sony CP Laboratories Inc. · B&C Laboratories Inc.

“Business division became Sony CP Laboratories Inc. ... Trade name changed to B&C Laboratories Inc. ... Merged with StylingLife Holdings Inc. to become StylingLife Holdings BCL Company.”bcl-company.jp

Bell
Poland · founded 1983
FormerlyBell PPHU

“Bell PPHU (Przedsiębiorstwo Produkcyjno-Handlowo-Usługowe — the older partnership form) is the corporate predecessor of today's Bell Cosmetics Sp. z o.o.”cosmeticsbusiness.com

Benefit Cosmetics
United States · founded 1976
FormerlyThe Face Place

“Benefit Cosmetics began as 'The Face Place' in San Francisco's Mission District. ... 1990: Rebranded to 'Benefit Cosmetics'”resources.latana.com

Beviro
Czechia · founded 2016
FormerlyBE-VIRO

“The brand initially launched as "BE-VIRO" but underwent reformulation.”thealphamen.nl

BIC
France · founded 1945
FormerlyBich (founder family name)

“By 1953, the company was officially incorporated as Société Bic, dropping the "h" from Bich's name”en.wikipedia.org

Bienaimé 1935
France · founded 1935
FormerlyParfum de Bienaimé

“In 1935, Bienaimé left Houbigant to establish his own business, called Parfum de Bienaimé”en.wikipedia.org

Bilboa
Italy · founded 1984
FormerlyOriginally owned/marketed by Cadey Italiana di Prati Dr. Enrico & C.S.N.C., Piacenza; brand name has remained 'Bilboa' since 1984.

“CADEY ITALIANA di PRATI Dr. Enrico & C.S.N.C., I-29100 PIACENZA, IT”trademarkelite.com

Billion Dollar Beauty
United States · founded 2004
FormerlyBillion Dollar Brows

“Company previously operated as "Billion Dollar Brows," rebranded to "Billion Dollar Beauty" as operations expanded beyond eyebrows”billiondollarbeauty.com

Bioearth
Italy · founded 1996
FormerlyBioearth International Srl

“On November 27, 2018, Naturalia Tantum acquired consumer products company Bioearth”mergr.com

Biolage
United States · founded 1990
FormerlyMatrix Biolage

“Matrix Biolage R.A.W. Continues the Botanical Revolution with Hair Care”americansalon.com

Bioline Jatò
Italy · founded 1979
FormerlyBioline

“1992 | Renamed Bioline Jatò when sons joined”bioline-jato.com

black|Up
France · founded 1999
FormerlyGodo Black-Up

“The original company name was "Godo Black-Up" (later shortened to black|Up)”blaqvixenbeauty.com

Blauer
United States · founded 1936
FormerlyBlauer Mfg. Co.

“Founded in 1936 by Louis Blauer as Blauer Mfg. Co.”highsnobiety.com

Blomus
Germany · founded 1921
FormerlySKS · SKS Sundern · SKS-Design

“In 1921 the company SKS was founded by Karl Scheffer-Klute in Sundern, Germany”blomus.us

Bloom Robbins
Slovakia · founded 2015
FormerlyBloom Hair

“Capsule vitamins for hair, initially under the brand name "Bloom Hair" (later became "Bloom Robbins").”bloomrobbins.sk

Bobbi Brown
United States · founded 1991
FormerlyBobbi Brown Essentials

“In 1991, Brown and her husband partnered with another couple to launch the brand Bobbi Brown Essentials, which debuted at Bergdorf Goodman in New York City.”en.wikipedia.org

Bohemia Gifts
Czechia · founded 1998
FormerlyBohemia Cosmetics

“The cosmetics production division launched in 1998 under the brand "Bohemia Cosmetics," expanding later to include gift products under the "Bohemia Gifts" brand.”bohemiagifts.eu

Bois 1920
Italy · founded 2005
FormerlyBottega Italiana Spigo (heritage shop, 1920s)

“Guido Galardi loved fragrances and dreamed of opening a shop in Florence for his unique scents: the Bottega Italiana Spigo.”ausliebezumduft.de

Bolzano
Italy · founded 1920
FormerlyLama Bolzano · Bolzano Superinox Inossidabile

“The amazing Bolzano Blade (or Lama Bolzano in Italian) has been Italy's best-selling, most popular DE razor blade for almost a century.”qedusa.com

BON BAGS
Sweden · founded 2019
FormerlyBON VOY · BON VOY BAGS

“BON VOY X BJÖRN AXÉN ... BON VOY X PEACE PARKS ... BON VOY X FOREO (legacy collab product naming preserved on current site); bonvoybags.com 308-permanent-redirects to bonbags.com”bonbags.com

BON VOY
Sweden · founded 2019
FormerlyBON BAGS

“in 2019 they created BON BAGS”bonbags.com

Born to Bio
France · founded 2008
FormerlyLaboratoires Planète Bleue (corporate parent name pre-2019)

“Original founders: Created in 2008 as Laboratoires Planète Bleue”vichy-economie.com

Borotalco
Italy · founded 1904
FormerlyBoro-talcum

“Here, in 1878, Boro-talcum was born, the velvety powder that since then would have pampered the skin of millions of people of all ages.”borotalco.com

Brecourt
France · founded 2009
FormerlyBruno Court (ancestral house, 1812)

“1812 (Maison BRUNO COURT founded); 2009 (BRECOURT brand created)”brecourt.fr

Breo
China · founded 2000
FormerlyShenzhen Breeze Technology Co., Ltd. · Shenzhen Kangsi Electronics Co., Ltd. · Shenzhen Qingsong Technology Co., Ltd.

“Predecessor: Shenzhen Kangsi Electronics Co., Ltd. Renamed to Shenzhen Qingsong Technology Development Co., Ltd. (August 2001) ... Current name adopted: March 2012”baike.baidu.com

Brûmée
France · founded 2016
FormerlyLa Brûmée

“Founder: Anne-Claire Walch. Company Name: La Brûmée (named for the French word meaning "mist"). Product Line: Hair fragrances/mists. Formulation: Water-based with 40% alcohol content (versus typical 80%) plus aloe vera extract for hair hydration”beautyindependent.com

Bruno Banani
Germany · founded 1993
FormerlyTricotex

“Bruno Banani was launched as an Americanised restart of Tricotex, a company owned by the DDR in the old East Germany”en.wikipedia.org

Bubble T Cosmetics
United Kingdom · founded 2014
FormerlyChase Grey Fashion Limited

“Former name: CHASE GREY FASHION LIMITED (10 Jun 2010 - 20 Mar 2013)”find-and-update.company-information.service.gov.uk

Bugatti
Germany · founded 1947
FormerlyBrinkmann (contract manufacturing business, 1947; bugatti brand name from 1978)

“The bugatti brand was launched in 1978.”bugatti-fashion.com

By Stær
Denmark · founded 2014
FormerlyBow's by Stær

“kontakt@bowsbystaer.dk”bystaer.dk

Cantabria Labs
Spain · founded 1994
FormerlyIFC · Industrial Farmacéutica Cantabria

“2018: Company name changed to "Cantabria Labs".”cantabrialabs.com

Casamorati
Italy · founded 1888
FormerlyFabbrica di Profumi C. Casamorati · C. Casamorati Perfume Factory · Casamorati 1888

“His factory, La Fabbrica di Profumi C. Casamorati, created fragrances and bath soaps during Italy's Belle Époque.”khrishaperfumery.com.au

Cella Milano
Italy · founded 1899
FormerlyFratelli Cella · Casa Cella

“company referred to as 'Fratelli Cella' and later 'Casa Cella'”cellamilano.it

Cerruti
Italy · founded 1881
FormerlyLanificio Fratelli Cerruti (textile mill) · Hitman (menswear line, 1957)

“His grandfather had founded a textile mill in Biella in 1881 (Lanificio Fratelli Cerruti). ... His debut menswear collection, Hitman, appeared in 1957.”en.wikipedia.org

Charlotte Meentzen
Germany · founded 1930
FormerlyVEB Kräutervital-Kosmetik Dresden

“1972: Nationalized during DDR socialization wave; renamed 'VEB Kräutervital-Kosmetik Dresden'”meentzen.de

Christian Faye
Netherlands · founded 1996
FormerlyChristian

“In 2014 the company rebranded "from ''Christian'' to ''Christian Faye'' to be better found on social media and to have a worldwide trademark registration.”christianfaye.nl

Claus Porto
Portugal · founded 1887
FormerlyClaus & Schweder

“Original factory name: Claus & Schweder”blog.fendrihan.com

Clear
Italy · founded 1975
FormerlyClinic

“The brand was launched in 1975 as Clinic shampoo until 1981 ... re-branded as Clear in 1982”en.wikipedia.org

Clive Christian
United Kingdom · founded 1999
FormerlyThe Crown Perfumery Company

“In 1999, the Crown Perfumery was "resurrected as Clive Christian Perfume, restoring the craft and tradition of haute perfumery.”eu.clivechristian.com

Clubman (Clubman Pinaud)
France · founded 1810
FormerlyEd. Pinaud · The House of Ed. Pinaud · Pinaud

“The brand originated through Edouard Pinaud, a Parisian fragrancier who established "The House of Ed. Pinaud”clubman.com

Coach
United States · founded 1941
FormerlyCoach Leatherware · Coach, Inc.

“On June 1, 2000, the company changed its name to Coach, Inc. ... In 1985, the Cahns sold Coach Leatherware to Sara Lee Corporation for $30 million”en.wikipedia.org

Cocco Hair Pro
United States · founded 2017
FormerlyENSO Tools

“launched as ENSO Tools; rebranded to COCCO Hair Pro in 2019”coccohairpro.com

Cool Derma
Sweden · founded 2018
FormerlyOrkidé (beauty salon, Stockholm)

“Previously operated beauty salon Orkidé in Stockholm, renamed to Cool Derma”elinfagerberg.se

Cosborg
Denmark · founded 2002
FormerlyBIONA A/S (founders' earlier natural-medicine company, sold 1999)

“Cosborg blev stiftet efter ægteparret i 1999 solgte deres naturlægemiddelvirksomhed, BIONA A/S.”cosborg.dk

Crabtree & Evelyn
United States · founded 1971
FormerlyThe Soap Box

“The company began its life in Cambridge MA as The Soap Box, started in 1955”neversaydiebeauty.com

Creightons
United Kingdom · founded 1954
FormerlyCreightons Plc (corporate parent, until April 2026)

“2026 – Changed corporate name from Creightons Plc (LON:CRL) to Potter & Moore Plc (LON:PAM) in April.”potterandmooreplc.com

FormerlyBohemia Crystal

“Bohemia Crystal is a trade brand that presents glass products, and they specialize in nail files among other items.”notino.cz

Crystal Clear
United Kingdom · founded 1995
FormerlyCrystal Clear International

“Sharon Hilditch established Crystal Clear International in 1995”crystalclear.co.uk

Cultivator's
India · founded 1988
FormerlySonamukhi Udhyog

“He joined his father's venture in 2005 and rebranded 'Sonamukhi Udhyog' as Cultivator Natural Products.”india5000.com

Cussons
United Kingdom · founded 1884
FormerlyPaterson Zochonis · Paterson Zochonis (PZ) · PZ

“The company began as Paterson Zochonis (PZ), a commodity trading business ... eventually adopting the combined name PZ Cussons plc in 2002.”en.wikipedia.org

d'Alba
South Korea · founded 2016
FormerlyB Monument Co., Ltd.

“d'Alba was founded on March 9, 2016 by founder Seong-yeon Baek, and the company name at the time was 'B Monument Co., Ltd.'”bmonument.tradekorea.com

Darphin
France · founded 1958
FormerlyL'Institut Darphin · Laboratoires Darphin

“In 1958, he established L'Institut Darphin ... acquisition of Laboratoires Darphin, the Paris-based producer”moodiedavittreport.com

Da Vinci
Germany · founded 1890
FormerlyFritz Defet Pinselfabrik

“the company was first named 'Fritz Defet Pinselfabrik'”artists.boldbrush.com

Dear Barber
United Kingdom
FormerlyLongshawe Packaging Limited (legal entity, renamed to Dear Barber Ltd on 23 Feb 2023)

“Previous Company Name: "LONGSHAWE PACKAGING LIMITED" during the period "23 Aug 1984 - 22 Feb 2023." It was renamed to DEAR BARBER LTD on 23 February 2023.”find-and-update.company-information.service.gov.uk

Decléor
France · founded 1974
FormerlyCléor

“Originally, Decléor was called Cléor, the 'golden key' of authentic beauty. The brand became Decléor ten years later.”decleor.com

Decorté
Japan · founded 1970
FormerlyCosme Decorté

“The brand name will now be streamlined simply to Decorté”wwd.com

Defender
United States
FormerlyRolling Razor

“The Rolling Razor product line has been discontinued, and the company recommends customers try the new Defender line instead.”sharpologist.com

Dejavu
Japan · founded 2001
Formerlyd.j.v (export/Sephora name)

“Dejavu has an overseas repackaged version sold at Sephora under the d.j.v. brand name, where Fiberwig XL is exactly the same as Extra Long.”japanesetaste.com

Denman
United Kingdom · founded 1938
FormerlyUlster Plastics Limited · Denman (division of Denroy Plastics)

“The Rainey family ... amalgamated it with their existing business – Martin Rainey – to establish Denroy Plastics. More than a decade later the family divided the company's two divisions into separate firms, Denroy Plastics and Denman.”irishtimes.com

DHC
Japan · founded 1972
FormerlyDaigaku Honyaku Center

“DHC stands for Daigaku Honyaku Center (大学翻訳センター; "University Translation Center")”en.wikipedia.org

Dick Johnson
Finland · founded 2014
Formerlydick.fi

“The venture began as a modest web-based operation called dick.fi ... before adding "Johnson" to the domain for a more professional appearance.”dickjohnson.store

Dorco
South Korea · founded 1955
FormerlyDongyang Light Metal Industries · Dong Yang Light Metal Inc.

“DORCO was founded in 1955 as Dong Yang Light Metal Inc. In 1962, the company began producing razor blades.”note.com

Dr. Bronner's
United States · founded 1948
FormerlyHeilbronner (family name pre-1929) · Madaform (pre-WWII family brand in Germany)

“By the 1880s-90s, they pioneered liquid castile soap and supplied washrooms across Germany under the 'Madaform' brand... As the Nazi threat rose, Emanuel dropped 'Heil' from his surname.”drbronner.com

Dr. Ceuracle
South Korea · founded 2000
FormerlyLeegeehaam · Lee Gee Haam · LJH Cosmetics · LGH Cosmetics

“Dr. Ceuracle was established in 2019, officially changing its name from 'Leegeehaam' (LGH Cosmetics).”skinsider.co.uk

Dr. Dennis Gross Skincare
United States · founded 2000
FormerlyM.D. Skincare · MD Skincare

“Initially launched as "M.D. Skincare" ... After eighteen months, they rebranded to "Dr Dennis Gross Skincare" to emphasize medical credibility.”medium.com

Dr. Dittmar
Germany · founded 1979
FormerlyGolddachs · Golddachswerk Dittmar GmbH · Dr. Dittmar & Schmidt GbR

“Pfeilring Group fully acquired GOLDDACHSWERK Dittmar GmbH in 2010 ... founded their own Dr. Dittmar & Schmidt GbR”3tage-bart-rasierer.de

Dr. Grandel
Germany · founded 1947
FormerlyKeimdiät GmbH

“In 1947, Dr. Grandel founded Keimdiät GmbH at the original mill site. Keimdiät translates into English literally as "diet of wheat germ”grandel.com

D.R. Harris
United Kingdom · founded 1790
FormerlyHarris's Apothecary

“set up shop at number 11 St James's Street under the name of Harris's Apothecary”exploring-london.com

Dr. HEDISON
South Korea · founded 2002
FormerlyDr. MEDISON

“The company was "initially known as 'Dr. MEDISON,'" and later underwent a strategic rebrand to DR. HEDISON.”sincereskincare.com

Dr. Renaud
France · founded 1947
FormerlyLaboratoire Dr Renaud

“Dr Louis Raymond Renaud created a company with the same name: Laboratoire Dr Renaud”epxperience.com

Dr.Stine Ankerstjerne
Norway · founded 2018
FormerlyDr. Ankerstjerne · Dr.Ankerstjerne

“doctor and founder of Dr. Ankerstjerne”drstine.com

DS Laboratories
United States · founded 2007
FormerlyDivine Skin Inc. · DS Healthcare Group

“Founded in 2007 as part of Divine Skin (later DS Healthcare Group)”beautyindependent.com

Ducray
France · founded 1930
FormerlyDr Ducray

“this dermatologist's son created his own brand, Dr Ducray”ducray.com

DUFFBEAUTY
Denmark · founded 2016
FormerlyDUFFLashes

“DUFFLashes is a danish cosmetic brand. Our key product is our line of quality strip eyelashes in different styles.”thehub.io

Durance
France · founded 1997
FormerlyLe Lavandin de Grignan

“1986 Original 'Lavandin de Grignan' business founded by farming couple ... 1998 Merger completed; Durance brand adopted”fr.wikipedia.org

Duroy
Finland · founded 1974
FormerlyDurchmann Rohdos Oy

“Duroy traces its roots to 1890 as Durchmann Rohdos Oy, originally producing cosmetics.”duroyshop.com

Dyson
United Kingdom · founded 1991
FormerlyBarleta Limited · Dyson Appliances Limited

“Founded as Dyson Appliances Limited (registered as Barleta Limited) in 1991”en.wikipedia.org

Earth Rhythm
India · founded 2019
FormerlySoapworks India

“Building a D2C Skincare Brand: Journey Of Soapworks India To Earth Rhythm”earthrhythm.com

Eco By Sonya
Australia · founded 2009
FormerlyEco Tan

“The website identifies as 'Eco By Sonya' (logo and header) while also referencing 'Eco Tan' historically. This suggests a potential rebrand or dual naming convention”ecotan.com.au

Ecocare
South Korea · founded 1994
FormerlyEcocare Aromatherapy

“ECOCARE AROMATHERAPY Trademark of Paul Mazzotta, Inc. Serial Number: 75121719”trademark.trademarkia.com

Eco Cosmetics
Germany · founded 1993
FormerlyVenus · Sorge & Stirner GbR · Venus, Sorge & Stirner GbR

“Originally named Venus, the company was renamed Eco Cosmetics in 2004.”schrotundkorn.de

Eco Style
United States · founded 1983
FormerlyEco Styler · Ecoco Inc.

“Estyle, formerly known as Ecoco Inc.”clarion-capital.com

Eisenberg
France · founded 2000
FormerlyJosé Eisenberg

“In 2000, José Eisenberg launched his brand, which he called José Eisenberg. He shortened the brand's name to Eisenberg the following year.”en.wikipedia.org

Ejove
Spain
FormerlyJOIE

“Originalmente conocida como JOIE”ejovelaboratory.com

Elizabeth Arden
United States · founded 1910
FormerlyRed Door (salon, 1910)

“Founded: 1910 (as Red Door) ... Founded 1910 as "Red Door salon" on Fifth Avenue”en.wikipedia.org

Erasmic
United Kingdom · founded 1886
FormerlyErasmic Co

“Erasmic Co”gracesguide.co.uk

Ergo
United States · founded 1994
FormerlyERGO Research Inc.

“Originally started as ERGO Research Inc, a research company to help hair stylists who were in pain after a day in the salon”ergostylingtools.com

Erno Laszlo
United States · founded 1927
Formerlydr. Med. László Institute for Scientific Cosmetology · The Ernő László Institute

“László opened his first institute in Budapest in 1927 with his brother William, called "the dr. Med. László Institute for Scientific Cosmetology.”en.wikipedia.org

ETA
Czechia · founded 1943
FormerlyESA (Elektrotechnická společnost akciová) — 1943-1950 · Elektro-Praga Hlinsko — 1950-1996

“1943: ESA | 1950: Elektro-Praga Hlinsko reorganized as state enterprise | 1996: Brand unified as ETA a.s.”cs.wikipedia.org

ETUDE
South Korea · founded 1985
FormerlyEtude House

“The brand changed their name from Etude House to simply ETUDE while modernizing their logo.”globalcosmeticsnews.com

Eubos
Germany · founded 1930
FormerlyDr. Janssen and Co. · Dr. Hobein & Co

“initially called 'Dr. Janssen and Co.'... renamed it 'Dr. Hobein & Co'”eubos.de

Eugène Perma
France · founded 1919
FormerlyEugène · Perma · Eugène Gallia

“In 1995, a new company was formed with the merger of Eugène Gallia and Perma, under the impetus of shareholder Holcos”fr.wikipedia.org

Face Formula
Norway · founded 2008
FormerlyElixir Cosmeceuticals

“Previous Name: Elixir Cosmeceuticals”faceformula.com

Farmacia SS. Annunziata 1561
Italy · founded 1561
FormerlyFarmacia della SS. Annunziata · Pharmacy under the sign of the SS. Annunziata

“1935: Official name became "Farmacia della SS. Annunziata" ... 1876: Renamed "Pharmacy under the sign of the SS. Annunziata”farmaciassannunziata1561.it

Farmasi
Türkiye · founded 2004
FormerlyTAN Health (1950) · Tege Pharmaceutical (1952) · Tanalize Cosmetics (1998)

“Established in 1950 by Dr. Cevdet Tuna as TAN Health, initially focused on pharmaceutical raw materials and medicines. The company transitioned to cosmetics and perfumes in the late 1990s and early 2000s.”1000logos.net

Feather
Japan · founded 1932
FormerlySeki Safety Razor · Japan Safety Razor Company

“established in July 1932 as 'Seki Safety Razor.' In February 1953, it was renamed 'FEATHER Safety Razor Co., Ltd.'”feather.co.jp

Fiberwig
Japan · founded 2004
Formerlyd.j.v. MIARAY Fiberwig · DJV Beautenizer Fiberwig · Dejavu Fiberwig

“Early US/EU distribution sold the product as 'd.j.v. MIARAY Fiberwig' (Cult Beauty) and 'DJV Beautenizer Fiberwig LX' (Essence/Sephora). Now consistently branded 'Dejavu Fiberwig'.”cultbeauty.com

FILA
Italy · founded 1911
FormerlyFratelli Fila S.p.A. · Fila Sport

“In 1911, the Regis brothers withdrew from the company and the wool mill took the name Fratelli Fila S.p.A.”en.wikipedia.org

FILLMED
France · founded 1978
FormerlyFilorga Medical

“formerly known as Filorga Medical”uk.fillmed.com

Finishing Touch Flawless
United States · founded 2017
FormerlyFinishing Touch (As-Seen-On-TV personal hair remover) · Flawless by Finishing Touch

“Ideavillage Products Corp. is a developer and marketer of some of the most successful consumer products in 'As Seen on TV' history, with greatest hits including the Finishing Touch personal hair remover for women”beautymatter.com

Florasis
China · founded 2017
FormerlyHua Xizi · 花西子

“Locally known as Hua Xizi, based in Hangzhou.”florasis.com

Flormar
Türkiye · founded 1950
FormerlyKosan Kozmetik Pazarlama ve Ticaret A.Ş.

“Flormar was formerly known as Kosan Kozmetik Pazarlama ve Ticaret A.Ş.”cbinsights.com

Formula 10.0.6
United States · founded 1933
FormerlyTen-O-Six · 10-0-6 · Formula Ten-Oh-Six

“Formula 10.0.6 (formerly known as Ten-O-Six) was one of Bonne Bell's famous skincare products that first came out in 1933.”en.wikipedia.org

Four Reasons
Finland · founded 1997
Formerly4R · KC Professional Tropical

“Initial lines: KC Professional Tropical and 4R; 4R later evolved into Four Reasons Original”esteticaexport.com

Francesco's Goods
Czechia · founded 2019
FormerlyFrancesco's Herbs

“Site operates parallel domains: francescosherbs.com (herb/supplement line) and francescosgoods.com (umbrella brand including CBD, shea butter, herbs). Same family company per search-snippet evidence and matching product range (shea butter, Fadogia, Mondia identical across both domains).”francescosgoods.com

Friendly Soap
United Kingdom · founded 2008
FormerlyCalder Valley Soap Company Limited · Calder Valley Natural Soap Company Limited

“Previously known as 'CALDER VALLEY NATURAL SOAP COMPANY LIMITED' (2011-2014) and 'CALDER VALLEY SOAP COMPANY LIMITED' (1996-2011).”find-and-update.company-information.service.gov.uk

Frudia
South Korea · founded 2016
FormerlyKwailnara

“Frudia was born from a natural Korean skincare brand called Kwailnara in 1993”stylekorean.com

Garnier
France · founded 1904
FormerlyLaboratoires Garnier

“Founded in 1904 in France as 'Laboratoires Garnier'”en.wikipedia.org

Geir Ness
Norway · founded 1995
FormerlyLaila Perfume Company · Laila Inc.

“He launched the Laila Perfume Company using unconventional marketing”worldfootprints.com

GESKE
Germany · founded 2022
FormerlyRomance for Charity GmbH (2017) · Triple A BeautyTech GmbH (2020)

“Original registration as "Romance for Charity GmbH" ... 18 Dec 2020: Name changed to "Triple A BeautyTech GmbH" ... Name changed to GESKE Technologies GmbH”northdata.com

Gilda Liljeblad
Sweden · founded 1988
FormerlyGilda Cosmetics

“Gilda Cosmetics underwent a complete rebranding as Gilda Liljeblad”elinfagerberg.se

Gillette
United States · founded 1901
FormerlyThe American Safety Razor Company · Gillette Safety Razor Company

“Original Company Name: "The American Safety Razor Company" (September 28, 1901), renamed "Gillette Safety Razor Company" in 1904”en.wikipedia.org

Giverny
Brazil · founded 2019
FormerlyGiverny French Privée Club

“Instagram bio: 'Giverny French Privée Club (@givernyperfumes)' — full marketed name used since 2019 launch alongside shortened 'Giverny Perfumes'.”instagram.com

GK Hair
United States · founded 2007
FormerlyGlobal Keratin

“Global Keratin re-branded as GK Hair in 2011.”gkhair.com

Glo Skin Beauty
United States · founded 2001
FormerlygloMinerals · Glo Therapeutics · Glo Essentials · gloProfessional

“The company previously operated multiple sub-brands including Glo Minerals, Glo Therapeutics, Glo Essentials, and others.”wwd.com

Golddachs
Germany · founded 1971
FormerlyGOLDDACHSWERK Dittmar GmbH · Dittmar GmbH

“Drei Jahre später übernimmt sie die GOLDDACHSWERK Dittmar GmbH komplett”3tage-bart-rasierer.de

Gosh
Denmark · founded 1974
FormerlyGOSH Cosmetics

“GOSH Copenhagen (formerly GOSH Cosmetics) is a Danish drugstore makeup brand.”style-laboratory.net

Granado
Brazil · founded 1870
FormerlyBotica de Barros Franco · Pharmacia Granado

“In 1870, José Antônio Coxito Granado established the Botica de Barros Franco in Rio de Janeiro, which became the current enterprise.”pt.wikipedia.org

Green Idea
Czechia · founded 1990
FormerlyTopvet

“Beginning in 1997, it operated under the Topvet brand with a limited product range. ... In 2017, the Green idea brand was established to encompass human health and care products. The transition between brands concluded in 2021, with Topvet now exclusively designating the veterinary product line.”cs.wikipedia.org

Green Pharmacy
Poland · founded 2003
FormerlyZelenaja Apteka · Zielona Apteka

“Launching of the best-selling company brand – Zelenaja Apteka (Green Pharmacy)”elfagroup.com

Grès
France · founded 1942
FormerlyAlix Barton · Alix · Maison Alix · Alix Grès

“Prior to this, she worked as 'Alix' or 'Alix Grès' during the 1930s.”en.wikipedia.org

Grisi
Mexico · founded 1863
FormerlyGrisi Hermanos, S.A. de C.V. · Grisi® Hnos · Droguería Grisi®

“Trofeo Internacional de la Calidad a Grisi® Hnos”grisi.com

GUHL
Switzerland · founded 1937
FormerlyLaboratoires Guhl

“gründete 1937 dann seine eigene Firma: Laboratoires Guhl”de.wikipedia.org

Guinot
France · founded 1972
FormerlyRene Guinot

“Guinot founded his own company, Rene Guinot in Montreuil, a suburb of Paris”referenceforbusiness.com

Halloween
Spain · founded 1997
FormerlyJesús del Pozo (fragrance line name prior to Halloween becoming a standalone brand)

“The main strategic move was replacing the Jesús del Pozo brand with the Halloween brand”newsfragancias.com

Haus Labs by Lady Gaga
United States · founded 2019
FormerlyHaus Laboratories

“Previous Name: "Haus Laboratories (2019–2022)”en.wikipedia.org

Health Labs Care
Poland · founded 2019
FormerlyHealth Labs Care Sp. z o.o. sp.k. (earlier legal form, now Health Labs Care S.A.)

“Company Name: Health Labs Care S.A. (formerly Health Labs Care Sp. z o.o. sp.k.)”healthlabs.care

Heliotrop
Germany · founded 1925
Formerlyelektrobio

“Before 2007, Heliotrop belonged to 'Elektrobio,' a company founded in 1925 that called its cosmetics 'reform cosmetics'.”marjorie-wiki.de

Herbal Essences
United States · founded 1971
FormerlyClairol Herbal Essence Shampoo · Herbal Essence

“established in 1971 as "the single shampoo Clairol Herbal Essence Shampoo”en.wikipedia.org

Hercules Sägemann
Germany · founded 1856
FormerlyHarburger Gummi-Kamm AG · Hercules · Sägemann

“the two brands Hercules and Sägemann were combined into Hercules Sägemann”hercules-saegemann.de

High Proof Razor
United States · founded 2019
FormerlyHigh Proof Razor Co. · High Proof (original razor model)

“Proof razors recently launched an updated version of their original "High Proof" razor that uses half double edge blades and a front-facing head pivot.”sharpologist.com

Himalaya Herbals
India · founded 1930
FormerlyThe Himalaya Drug Company · Himalaya Herbal Healthcare

“Himalaya Wellness Company (formerly Himalaya Drug Company)”en.wikipedia.org

Hooly. by Myrberg
Sweden · founded 2016
FormerlyNordic Superfood by Myrberg · by Myrberg

“By Myrberg brand was launched in 2016.”sweden.bestin.com

Houbigant Paris
France · founded 1775
FormerlyÀ la Corbeille de Fleurs

“the original shop, "À la Corbeille de Fleurs," at 19 rue du Faubourg Saint-Honoré in Paris”en.wikipedia.org

HYGGEE
South Korea · founded 2015
FormerlyHOCOS (Honest Cosmetic)

“2015년 7월 Honest Cosmetic이라는 이름의 HOCOS 브랜드 런칭 (July 2015 launch of HOCOS brand under the name Honest Cosmetic)”incruit.com

IdHAIR
Denmark · founded 1986
FormerlyId (Original Wax launched 2001; rebranded to IdHAIR in 2008)

“2008: Company rebranded to "IdHAIR" with new wax design”idhair.dk

I Heart Revolution
United Kingdom · founded 2014
FormerlyI Heart Makeup

“I Heart Revolution (formerly I Heart Makeup)”diarydirectory.com

Indola
Netherlands · founded 1929
FormerlyHollander & Kohn · Indola NV · Indoheem NV

“1965: Merged with Van der Heem NV to form Indoheem NV”nl.wikipedia.org

Innopoo
Denmark
FormerlyInno Pharma (brand under Diafarm A/S)

“Innopoo tjæreshampoo produceres af Inno Pharma, som er et mærke, der ejes af Diafarm A/S”netpatient.dk

FormerlyHouse of Kristensen

“begin building House of Kristensen in London”isabellkristensen.com

IT Cosmetics
United States · founded 2008
FormerlyInnovative Technology Cosmetics

“they launched Innovative Technology Cosmetics, aka 'IT Cosmetics'”loreal.com

Ivybands
Germany · founded 2014
FormerlyIvyBands.com (Einzelunternehmen, 2014)

“IvyBands.com | Einzelunternehmen ... Geschäftsführung & Leitung Muzaffer Sismanoglu”web.archive.org

James Read
United Kingdom · founded 2012
FormerlyJames Read Tan · Self Glow by James Read

“From building the multi-award-winning James Read Tan brand to launching Self Glow in 2024 and the world's first Self Glow Facials in 2025, he continues to shape the future of season-less, skincare-led glow.”jamesreadglow.com

Jane Iredale
United States · founded 1994
FormerlyIredale Mineral Cosmetics Ltd · Iredale Cosmetics, Inc.

“Company Name: Iredale Cosmetics, Inc. (operating as jane iredale)”janeiredale.com

J.F. Schwarzlose
Germany · founded 1856
FormerlyJ.F. Schwarzlose Söhne

“J. F. Schwarzlose Söhne was a German perfume-manufacturer that operated from 1856 to 1976... A new company was founded in 2012, as J.F. Schwarzlose Berlin.”en.wikipedia.org

Jimmy Boyd
Spain · founded 1979
FormerlyLegal entity previously registered as 'Euro General BCN 2000 SL' before 2014 rename

“The company was previously registered as 'EURO GENERAL BCN 2000 SL' before changing its name to JIMMY BOYD PERFUMISTA SL in April 2014.”infonif.economia3.com

Jorum Studio
United Kingdom · founded 2019
FormerlyJorum Laboratories

“In 2009, Euan established Jorum Laboratories, working as a freelance perfumer and consultant, formulating and manufacturing fragrances for clients worldwide.”perfumesociety.org

Juicy Couture
United States · founded 1997
FormerlyTravis Jeans

“decided to create their own fashion label, Travis Jeans, in 1989 selling maternity pants. In 1996 they changed the name to Juicy Couture.”en.wikipedia.org

KAI
Japan · founded 1908
FormerlyEndo Cutlery Manufacturing Co. (合同会社遠藤刃物製造所) · Sanwa Co., Ltd.

“The company was formally established as Joint-Stock Company Endo Cutlery Manufacturing Co. in 1920.”kai-group.com

Kalentin
Italy · founded 1961
FormerlyOriginally the brand name was intended to be 'Valentin' but could not be registered due to trademark conflict with 'Valentino' (the Italian fashion house). The V was replaced with K, producing 'Kalent

“The original idea for our brand name was 'Valentin' but the name couldn't be registered as it sounded too similar to 'Valentino', the fashion icon brand – we replaced the 'V' with a 'K' and that's how our unique Kalentin name was born.”kalentin.co.uk

Kappus
Germany · founded 1848
FormerlyM. Kappus Feinseifen- und Parfümeriefabrik · M. Kappus GmbH & Co. KG · KAPPUS GmbH

“Original Business: "M. Kappus Feinseifen- und Parfümeriefabrik" ... Current Name: KAPPUS 1848 GmbH (renamed 2023) ... 2021 Renamed to KAPPUS GmbH”kappus.com

Keiko Mecheri
United States · founded 1997
FormerlyBazaar des Senteurs

“Originally operating under the name Bazaar des Senteurs, the company's initial focus consisted of body care products and scented candles, but with the introduction of three scents — Hanae, Te En and Loukhoum — the company emphasis changed to perfumes.”parfumo.com

Kent
United Kingdom · founded 1777
FormerlyGB Kent · G.B. Kent & Sons

“Three sons renamed it "G. B. Kent & Sons" after George Kent died (1890)”en.wikipedia.org

KERASILK
Germany · founded 2013
FormerlyKerasilk by Goldwell · Goldwell Kerasilk

“KERASILK GOLDWELL ... Born in the salon, in the 1980s, in an era of bold experimentation.”kerasilk.com

Kiehl's
United States · founded 1851
FormerlyKiehl Pharmacy · John Kiehl & Co. · Kiehl's Since 1851

“John Kiehl & Co. began operations under 'Kiehl Pharmacy'.”kiehls.com

KIKO Milano
Italy · founded 1997
FormerlyKiko Make Up Milano

“In 1997, Percassi founded the makeup brand Kiko Make Up Milano”en.wikipedia.org

KISS
United States · founded 1989
FormerlyDae do

“formed a small startup company named Dae do in Flushing, NY”kissusa.com

KMS
United States · founded 1976
FormerlyKMS California

“KMS was founded in 1976 in Redding California, and gets its name from the initials of its three founding owners, Kornfield, Mazzotta, and Smith”beautycarechoices.com

Kneipp
Germany · founded 1891
FormerlyKneipp-Werke · Kneipp-Werke Kneipp-Mittel-Zentrale GmbH & Co. KG

“The company operates as Kneipp - Werke Kneipp-Mittel-Zentrale GmbH & Co. KG at Winterhäuser Str. 85, 97084 Würzburg, Germany”northdata.com

Knize
Austria · founded 1858
FormerlyKniže & Comp. · Wolff-Knize

“In 1935, the Wolff family changed the name of the company ... to Wolff-Knize.”en.wikipedia.org

Koji
Japan · founded 1927
FormerlyKobayashi Koji Cosmetics Laboratory (1946) · Kobayashi Koji Cosmetics Shop

“1946 — Renamed to Kobayashi Koji Cosmetics Shop / 1960 — Changed to current corporate name (Koji Honpo)”ja.wikipedia.org

KVD Beauty
United States · founded 2008
FormerlyKat Von D Beauty (2008-2020) · KVD Vegan Beauty (2020-2021)

“On January 16, 2020, Von D sold her beauty brand to Kendo Brands (LVMH subsidiary). The line rebranded as "KVD Vegan Beauty"... In March 2021, the brand rebranded again to "KVD Beauty”en.wikipedia.org

Kvitok
Slovakia · founded 2014
FormerlyNavia

“Original Brand Name: Navia (later rebranded to Kvitok®)”kvitok.sk

Kylie Jenner Fragrances
United States · founded 2015
FormerlyKylie Lip Kits · Lip Kit by Kylie

“Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016.”en.wikipedia.org

L300
Sweden · founded 1980
FormerlyLäkemedelsprojekt 300

“Original Name: "Läkemedelsprojekt 300" (Medication Project 300)”l300.se

Labello
Germany · founded 1909
FormerlyLabello Nivea · Liposan · Nivea Lip Care

“also sold under the name Labello Nivea, Liposan and Nivea Lip Care”en.wikipedia.org

Labor Pro
Italy · founded 1967
FormerlyLabor · Labor Pro Hair

“In 1997, 'Labor' became 'Labor Pro Hair' to highlight the company's new identity and support brand image.”lyko.com

Lacoste Fragrance
France · founded 1933
FormerlyLa Chemise Lacoste

“René Lacoste established La Chemise Lacoste with André Gillier”companieshistory.com

La Florentina
Italy · founded 1894
FormerlyAlighiero Campostrini

“Alighiero Campostrini, a prestigious soap factory founded in 1894 in Sesto Fiorentino”saponeriefissi.com

Lalique
France · founded 1888
FormerlyM.Lalique · Cristal Lalique

“His son Marc took over, operating as "M.Lalique" and later "Cristal Lalique," transitioning to lead glass (crystal) production.”en.wikipedia.org

L'Amande
Italy · founded 1884
FormerlyHuilerie & Savonnerie de L'Amande

“Original Entity: 'Huilerie & Savonnerie de L'Amande' officially registered at the Marseille Chamber of Commerce”lamande.it

Lanvin
France · founded 1889
FormerlyLanvin (Mademoiselle Jeanne) Modes

“opening her boutique named Lanvin (Mademoiselle Jeanne) Modes.”eu.lanvin.com

Laponie of Scandinavia
Finland · founded 2015
FormerlyLaponie (original 1980s Finnish brand whose name was revived)

“Laponie was a legendary 80s Finnish skincare brand ... we love the name so much we wanted to bring it back”laponieskincare.com

Lavinde Copenhagen
Denmark · founded 2016
FormerlyLØWÉN · Løwen

“That's what LØWEN has done: they make great mascara, and that's it (at least, for now).”scandinaviastandard.com

LEA Classic
Spain · founded 1823
FormerlyLa Estrella Alavesa

“Casimiro Lascaray, la segunda generación, pone en marcha en 1855 una nueva factoría bajo la denominación de La Estrella Alavesa 'LEA'.”productoslea.com

Le Couvent
France · founded 2004
FormerlyLe Couvent des Minimes

“Filorga reinvents Le Couvent des Minimes”premiumbeautynews.com

L'Erbolario
Italy · founded 1978
FormerlyPremiata Erboristeria Artigiana

“L'Erbolario was founded in Lodi in 1978 as 'Premiata Erboristeria Artigiana' in the back room of a little shop in corso Archinti by Franco Bergamaschi and his wife Daniela Villa.”naturalitaliancosmetics.com

Les Bains Guerbois
France · founded 1885
FormerlyLes Bains Douches

“renamed Les Bains Douches, became one of the most famous nightclubs in the world”lesbainsguerbois.com

Les Parfums de Rosine
France · founded 1991
FormerlyParfums de Rosine

“Poiret had named Les Parfumes de Rosine, the fragrance branch of his couture house, after his daughter Rosine.”perfumeprofessor.net

Leti
Spain · founded 1919
FormerlyLaboratorio Experimental de Terapeutica Inmunogena (LETI)

“1919 - Dr. Domingo creates Laboratorio Experimental de Terapeutica Inmunogena (LETI)”leti.com

LH Cosmetics
Sweden · founded 2016
FormerlyLinda Hallberg Cosmetics

“The page references "Linda Hallberg Cosmetics" as the previous brand name, now operating as LH cosmetics.”lhcosmetics.com

Lion
Japan · founded 1891
FormerlyKobayashi Tomijiro Shoten · T. Kobayashi & Co., Ltd. · Lion Soap Co., Ltd. · Lion Fat & Oil Co., Ltd. · Lion Dentifrice Co., Ltd. · Lion Products Co., Ltd.

“1919: original enterprise split into two entities: Lion Soap Co., Ltd. ... and T. Kobayashi & Co., Ltd. ... 1940: Lion Soap became Lion Fat & Oil Co., Ltd. ... 1949: T. Kobayashi renamed Lion Dentifrice Co., Ltd. ... 1978: Lion Products Co., Ltd. created ... 1980: final consolidation as Lion Corporation”company-histories.com

LOGONA
Germany · founded 1978
FormerlyLORIEN GOODS Naturkosmetik

“1978 – LORIEN GOODS Naturkosmetik was founded ... 1985 – company renamed to LOGONA Naturkosmetik GmbH due to legal requirements.”logona.de

Londa Professional
Germany · founded 1956
FormerlyVEB Londa (East German state-owned operation, 1956-1990)

“After the expropriation of Rothenkirchen, as VEB Londa it became part of a larger chemical concern”encyclopedia.com

Lord
Egypt · founded 1930
FormerlyAlexandria Metal Products Company · Wilkinson Sword Middle East · Lord Precision Industries

“the company was fully sold, which resulted in changing the company's name to 'LORD Precision Industries'.”lordshave.net

L'Oréal Professionnel
France · founded 1909
FormerlySociété Française de Teintures Inoffensives pour Cheveux

“Registered his company in 1909 as the 'Société Française de Teintures Inoffensives pour Cheveux' (French Company of Inoffensive Hair Dyes), which became L'Oréal”en.wikipedia.org

Lumene
Finland · founded 1970
FormerlyNoiro Oy (renamed Lumene Oy in 2005)

“2005: Noiro Oy renamed to Lumene Oy”lumenegroup.com

Lush
United Kingdom · founded 1995
FormerlyCosmetics To Go

“The company emerged from the collapse of a previous mail-order business, Cosmetics To Go.”cosmeticsbusiness.com

Lux
United Kingdom · founded 1924
FormerlySunlight Flakes · Lux Toilet Form · Lux Toilet Soap

“The company began selling what they first named 'Sunlight Flakes' in England in 1899, though the name was changed to 'Lux' in 1900.”guides.library.duke.edu

M·A·C Cosmetics
Canada · founded 1984
FormerlyMake-Up Art Cosmetics

“MAC is an acronym for Make-Up Art Cosmetics”en.wikipedia.org

Maison Margiela
France · founded 1988
FormerlyMaison Martin Margiela

“In 2015, the house dropped 'Martin' from its name, in favor of 'Maison Margiela.'”en.wikipedia.org

Maison Violet
France · founded 1827
FormerlyÀ la Reine des Abeilles - Maison Violet · Veolay

“In 1858, it adopted the name "À la Reine des Abeilles - Maison Violet." ... operating under the name "Veolay" in the United States”maisonviolet.com

Malibu C
United States · founded 1985
FormerlyFree Style of California · C Free · C Free of Malibu · Malibu 2000

“Original: Free Style of California (1985); Rebranded to: C Free (due to trademark issues); Later: C Free of Malibu; Then: Malibu 2000; Current: Malibu C (since 2001)”malibuc.com

Manhattan
Germany · founded 1964
FormerlyManhatten

“Manhattan, ursprünglich noch ‚Manhatten' genannt, steht seit mehr als 50 Jahren für Kosmetik.”manhattan.de

ma:nyo
South Korea · founded 2012
FormerlyManyo Factory

“Rebranded to 'ma:nyo' in late 2018”mistetic.com

Marini SkinSolutions
United States · founded 1994
FormerlyJan Marini Skin Research

“Jan Marini has rebranded to Marini SkinSolutions. The science and formulas you trust remain unchanged.”mariniskinsolutions.co.uk

Mario Lorenzin 1975
Italy · founded 1975
FormerlyLoràl Radicchio

“Nel 1975 fonda, a Resana in provincia di Treviso, l'azienda Loràl Radicchio”parrucchierando.com

Marja Entrich
Sweden · founded 1943
FormerlyGröna Linjen · Marjakliniken

“Original product line was named Gröna Linjen (The Green Line); clinic was named Marjakliniken.”skbl.se

Mark Birch
United Kingdom · founded 1993
FormerlyMB Trichologist

“He launched "the first MB Trichologist haircare line" in 1993”markbirchhair.com

Martiderm
Spain · founded 1952
FormerlyPharmacie / Farmacia Martí Tor · Laboratorio Dermocosmético MartiDerm

“In 1997, the company adopted its current name, MartiDerm”fr.wikipedia.org

Martin De Candre
France · founded 1974
FormerlyMartin de Candes

“Elle choisit ainsi le nom « Martin de Candre » (initialement « Martin de Candes », auquel on ajouta un « r »).”martin-de-candre.pro

Mary Kay
United States · founded 1963
FormerlyBeauty by Mary Kay

“Mary Kay Ash founds Beauty by Mary Kay with her children, Ben, Marilyn and Richard, on September 13, 1963.”marykayglobal.com

Mason Pearson
United Kingdom · founded 1885
FormerlyMason Pearson Brothers

“The firm became known as Mason Pearson Brothers, although somewhat of a misnomer as the sisters were heavily involved too.”en.wikipedia.org

Masque Milano
Italy · founded 2010
FormerlyMasque Fragranze

“Year 2013, Masque Fragranze is born.”masquemilano.com

Matador
Germany · founded 1856
FormerlyMatador (Semperit Austria, pre-2000)

“Semperit Aktiengesellschaft held the registered trademark 'MATADOR' in India for combs manufactured in Austria.”casemine.com

Matrix
United States · founded 1980
FormerlyMatrix Essentials Inc.

“professional hair care company Matrix Essentials Inc. in 1980”wwd.com

Mauboussin
France · founded 1827
FormerlyMaison Noury

“1878: Maison NOURY receives a medal at the Paris Universal Exposition ... 1923: Mauboussin himself succeeded Noury; company renamed "Mauboussin”mauboussin.fr

Max Factor
United States · founded 1909
FormerlyMax Factor & Company

“1909: Founded as Max Factor & Company by Maksymilian Faktorowicz”en.wikipedia.org

Maybelline
United States · founded 1915
FormerlyLash-Brow-Ine · The Maybelline Company

“initially sold it locally as Lash-Brow-Ine, later renaming it Maybelline in her honor”en.wikipedia.org

MCM
Germany · founded 1976
FormerlyMichael Cromer Munich

“MCM Worldwide is a German luxury fashion brand founded in 1976 as Michael Cromer Munich.”en.wikipedia.org

Melem
Croatia · founded 1977
FormerlyZagrebački Melem (Zagreb's Melem)

“The product was renamed Zagrebački Melem to reflect its origin after gaining popularity, though the geographic qualifier was later dropped.”croatianhub.com

Mel Skin
Poland · founded 2019
FormerlyMelo

“Polska marka Melo zmieniła swoją nazwę na Mel Skin.”nutridome.pl

Mentholatum
United States · founded 1889
FormerlyThe Yucca Company

“In 1906, The Yucca Co. officially incorporated the name 'The Mentholatum Company' after its flagship product, and no longer sold soap.”en.wikipedia.org

Mexx
Netherlands · founded 1986
FormerlyMoustache (menswear, pre-1986) · Emanuelle / Emmanuelle (womenswear, pre-1986)

“In 1986 Rattan Chadha took his men's brand Moustache and women's brand Emanuelle and joined them together.”mexx.com

Michael Kors
United States · founded 1981
FormerlyMichael Kors Holdings Limited

“On January 2, 2019 after closing the deal, the company was renamed to Capri Holdings.”en.wikipedia.org

Midha
South Korea · founded 2019
FormerlyFreeport (주식회사 프리포트, 2017-2018)

“The company was originally established as 주식회사 프리포트 (Freeport) in January 2017, and changed its name to 주식회사 미다코스메틱 (MIDHA Cosmetic) in December 2018.”google.com

MINUS 417
Israel · founded 2003
FormerlyBrand has appeared in market under multiple stylings: 'MINUS 417', '-417', and the parent legal entity 'Minus 417 Cosmetic Research Dead Sea Ltd.' / '417 Cosmetic Research Ltd.' Recent 2025-2026 brand

“417 Cosmetic Research Ltd. ... ABOUT THE BRAND”minus417.com

Miraculum
Poland · founded 1924
FormerlyDoktora Lustra Preparaty Kosmetyczno-Lekarskie Miraculum · Przemysł Lekarsko-Kosmetyczny MIRACULUM S.A. w Krakowie · Grupa Kolastyna S.A.

“Name Change (1939): 'Przemysł Lekarsko-Kosmetyczny MIRACULUM S.A. w Krakowie'; 2010 (December 31): The company changed its name from Grupa Kolastyna S.A. to Miraculum S.A.”pl.wikipedia.org

MKS eco
United States · founded 1996
FormerlyMarrakesh · Marrakesh Hair Care

“Marrakesh Hair Care is now MKS eco”marrakeshhaircare.com

Mokann
Poland · founded 2014
FormerlyBrand exists in two parallel names: Mokosh (Poland domestic, original 2014 name) and Mokann (international expansion); not a rename but parallel sister-brand identities under the same owners.

“Our natural cosmetics are the same with both brands.”mokann.co.uk

Mondial Shaving
Italy · founded 1908
FormerlyAttilio Bagnoli & Co. Brush Factory

“The original 'Attilio Bagnoli & Co. Brush Factory' was established outside Florence, later relocating in 1936 to Porta Romana.”sharpologist.com

Montblanc
Germany · founded 1906
FormerlySimplizissiumus-Füllhalter · Simplo Filler Pen Co. GmbH

“The company operated under various names: Simplizissiumus-Füllhalter (1906-1907), then Simplo Filler Pen Co. GmbH, adopting "Montblanc" as its official name in 1934.”en.wikipedia.org

Montibello
Spain · founded 1967
FormerlyDiapo

“Diapo became the professional hair colour market leader in Spain by 1970.”montibello.com

MOODmatcher
United States · founded 1985
FormerlyFran Wilson MOODmatcher

“the MOODmatcher logo may have changed but their products are the same”moodmatcher.com

MOP
United States · founded 1998
FormerlyModern Organic Products

“Modern Organic Products (mop) are made up of a special blend of organic and food-based ingredients.”vegetarianbeautyproducts.com

Moser
Germany · founded 1946
FormerlyKuno Moser GmbH · Moser Elektrogeräte GmbH · Wahl GmbH (current legal entity since 2002)

“2002: Company renamed Wahl GmbH”moserpro.com

Mugler
France · founded 1974
FormerlyThierry Mugler

“1974: Creation of Thierry Mugler brand”loreal.com

Mühle
Germany · founded 1945
FormerlyO.J. Müller KG · VEB Flamingo-Bürsten (Schönheide) · Hans-Jürgen Müller KG

“On 17 April 1972, O.J. Müller KG became a Publicly Owned Operation (VEB). As part of VEB Flamingo-Bürsten Schönheide, MÜHLE now produces brushes for the GDR.”30-grad-magazin.com

myRapunzel
Germany · founded 2016
FormerlymyRapunzel Organics UG

“Date of Registration: 2 November 2017 (as myRapunzel Organics UG); transitioned to GmbH by 13 March 2019”northdata.com

Nacific
South Korea · founded 2015
FormerlyNatural Pacific

“Founded in 2015 as "Natural Pacific" and renamed to Nacific in 2016”dermapproved.com

Naj-Oleari
Italy · founded 1916
FormerlyManifatture Naj-Oleari

“Original Name: Manifatture Naj-Oleari”madeinitaly-community.com

NAM
Poland · founded 2020
FormerlyNAM Professional by Wibo

“NAM Professional by Wibo – kosmetyki do makijażu”wizaz.pl

Nautica
United States · founded 1983
FormerlyState-O-Maine · Nautica Enterprises

“State-O-Maine, a New York–based apparel company purchased it ... State-O-Maine changed its name to Nautica in 1994”en.wikipedia.org

NAYDAYA
United Kingdom · founded 2022
FormerlyNessa Organics

“Intimate Wellness Brand Nessa Organics Rebrands As Naydaya, Launches At Cult Beauty”beautyindependent.com

N.C.P.
Sweden · founded 2017
FormerlyN.C.P. Olfactives

“N.C.P. Olfactives is a perfume concept that was launched alongside the hairdresser Steve Terry, former skier Jonas Nilsson and songwriter Ash Pournouri”noomi-rapace.info

Neal's Yard Remedies
United Kingdom · founded 1981
FormerlyNeal's Yard Apothecary

“The original name was Neal's Yard Apothecary. "The company adopted the current name in 1986, to avoid the assumption it was a registered pharmacy, when a franchised off-shoot opened in Oxford.”en.wikipedia.org

NEOM Wellbeing
United Kingdom · founded 2005
FormerlyNEOM Organics · NEOM Organics London

“Previous Name: Originally founded as 'NEOM Organics' in 2005”en.wikipedia.org

NeoStrata
United States · founded 1988
FormerlyTriStrata, Incorporated (parent holding company prior to J&J acquisition)

“Target: NeoStrata Company, Inc., including its affiliates and parent company TriStrata, Incorporated (privately-held)”prnewswire.com

Neutriherbs
China · founded 2011
FormerlyAmarrie Cosmetics Co., Ltd (reported parent / earlier corporate name)

“Neutriherbs is a brand of Amarrie Cosmetics Co., Ltd, which was founded by Leona... Leona established her own company in 2011, named 'Amarrie', Chinese homonym for 'loving beauty'.”neutriherbs.co.za

Neve Cosmetics
Italy · founded 2009
FormerlyTrucco Minerale · Neve Make Up

“In principio il brand si chiamava Trucco Minerale... [Milan tribunal] ordered to withdraw products branded 'Neve' and 'Neve Make up' from the market.”ilsalvagente.it

Nioxin
United States · founded 1987
FormerlyNioxin Research Laboratories

“Nioxin Research Laboratories is founded by Eva Graham”wellacompany.com

Nissaba
Switzerland · founded 2021
FormerlyNissaba Fragances Ltd

“Previous Name: Nissaba Fragances Ltd”moneyhouse.ch

Nobilis Tilia
Czechia · founded 1994
FormerlyNobela

“Se začal psát v roce 1994 v Krásné Lípě pod jménem Nobela.”nobilis.cz

Notino (house brand "Beauty")
Czechia · founded 2004
FormerlyParfums.cz

“Original Name: Parfums.cz ... Year: 2017, New Name: Notino, Reason: "due to a broader scope of goods”park.cz

Not So Funny Any
Czechia · founded 2018
FormerlyAny Cosmetics

“V roce 2020 pod novým názvem Not So Funny Any (In 2020 under the new name Not So Funny Any)”cs.wikipedia.org

Nurme
Estonia · founded 2009
FormerlyNurme Looduskosmeetika

“Nurme Looduskosmeetika founded as a family business”nurmecosmetics.com

NYX Professional Makeup
United States · founded 1999
FormerlyNYX Cosmetics

“L'Oréal announced today the signing of a definitive agreement to acquire NYX Cosmetics”loreal-finance.com

Obagi Medical
United States · founded 1988
FormerlyWorldWide Products, Inc. · Worldwide Products Distribution, Inc. · Obagi Medical Products, Inc. (OMP)

“In 1997, he sold WorldWide Products to an investor group, although he stayed on as medical director. The company was renamed Obagi Medical Products, Inc. (OMP) at that time.”en.wikipedia.org

OBH Nordica
Sweden · founded 1959
FormerlyJoffe Marketing AB · Bertil Joffe AB · Nordica AB · Ole Bødtcher-Hansen A/S (OBH)

“The company was created in a 2002 fusion between the Danish Ole Bødtcher-Hansen A/S (OBH) and the Swedish Joffe Marketing AB.”en.wikipedia.org

Off-White
Italy · founded 2013
FormerlyPyrex Vision

“Off-White was first founded as 'PYREX VISION' by Virgil Abloh in Milan, Italy in 2012, and was rebranded as Off-White in 2013”en.wikipedia.org

OGX
United States · founded 2006
FormerlyOrganix

“The line changed its name from Organix to OGX after spending $6.5 million to settle a class-action suit.”wwd.com

Oilily
Netherlands · founded 1963
FormerlyOlly

“Original Name: Olly”oilily.com

Olay
South Africa · founded 1952
FormerlyOil of Olay · Oil of Ulay · Oil of Ulan · Oil of Olaz

“Oil of Ulay (Ireland and the United Kingdom), Oil of Ulan (Australia), and Oil of Olaz (France, Germany, Italy, and the Netherlands).”en.wikipedia.org

OLCAY GULSEN BEAUTY (OGB)
Netherlands · founded 2019
FormerlyOlcay Gulsen Beauty

“OGB (formerly Olcay Gulsen Beauty) launched November 2019 ... Officially rebranding to "OGB" this year”marieclaire.nl

Old Spice
United States · founded 1937
FormerlyEarly American Old Spice

“Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton Inc., in 1937.”en.wikipedia.org

Oliva
Sweden
FormerlyOliva by CCS · Oliva Earth by CCS

“Oliva Earth by CCS (Clean Chemical Sweden) is an organic skincare and haircare series distributed through Swedish pharmacies (Apoteket).”linneaslillagrona.wordpress.com

Omia Laboratories
Italy · founded 1997
FormerlyOmia Laboratori Ecobio · Omia Laboratoires

“ÔMIA Laboratori Ecobio (@omia_lab) ... Omia Laboratori Ecobio”instagram.com

OPI
United States · founded 1981
FormerlyOdontorium Products Inc.

“Originally named "Odontorium Products Inc.”en.wikipedia.org

Osmology
United Kingdom · founded 2019
FormerlyAery Living

“Aery Living is now Osmology.”osmology.co.uk

Oster
United States · founded 1924
FormerlyJohn Oster Manufacturing Company · Sunbeam-Oster Company, Inc.

“renamed Sunbeam-Oster Company, Inc.”en.wikipedia.org

Palmolive
United States · founded 1898
FormerlyB.J. Johnson Soap Company · Palmolive Company (1917) · Palmolive-Peet Company (1926) · Colgate-Palmolive-Peet Company (1928)

“The soap was popular enough to rename their company after it in 1917—Palmolive.”en.wikipedia.org

Parisax
France · founded 1999
FormerlyParis Axe Cosmétique

“Société PARIS AXE COSMETIQUE à 80310 PICQUIGNY - SIREN 433 874 187”annuaire-entreprises.data.gouv.fr

Parlux
United States · founded 1984
FormerlyParlux Fragrances, Inc. (corporate name used until the 2012 Perfumania acquisition; today operates as Parlux Ltd. / Parlux Holdings Inc.)

“Company Name: Parlux (Parlux Holdings Inc., Parlux Ltd.)”parlux.com

PARSA Beauty
Germany · founded 1986
FormerlyPARSA Haar- und Modeartikel GmbH

“PARSA Haar- und Modeartikel GmbH / PARSA Beauty”parsa-beauty.de

Paul Mitchell
United States · founded 1980
FormerlyMVRCK by MITCH (2018-2025 sub-brand, now folded into MITCH packaging)

“No, you'll get the same formulas you loved from MVRCK, just in our new MITCH packaging.”paulmitchell.com

Pears
United Kingdom · founded 1807
FormerlyA. & F. Pears

“When grandson Francis Pears joined in 1835, the firm became A. & F. Pears.”en.wikipedia.org

Penhaligon's
United Kingdom · founded 1870
FormerlyPenhaligon & Jeavons

“By 1880, he partnered with Mr Jeavons to form "Penhaligon & Jeavons.”penhaligons.com

Perricone MD
United States · founded 1997
FormerlyN.V. Perricone, M.D. Ltd.

“Company Names: "N.V. Perricone, M.D. Ltd." and reference to "Perricone MD”en.wikipedia.org

Personna
United States · founded 1875
FormerlyAmerican Safety Razor Company (corporate parent of the brand) · Personna Industrial / Personna Blade Group (PBG) · AccuTec Blades (industrial blade unit, post-divestiture)

“PBG stands for Personna Blade Group, now operating as Edgewell Custom Brands.”edgewell.com

Pfeilring
Germany · founded 1896
FormerlyMüller & Schmidt Pfeilringwerk

“Müller partnered with Paul Adolph Schmidt, and together they founded 'Müller & Schmidt Pfeilringwerk'”pfeilringwerk.de

PHC Skincare
Germany · founded 2021
FormerlyPacific Healthcare AG

“Offizielle Geschäftsführerin der Firma Pacific Healthcare AG mit Sitz in Düsseldorf ist Verona Pooth aber nicht.”sharingheritage.de

Philips
Netherlands · founded 1891
FormerlyRoyal Philips Electronics N.V.

“In 2013, Philips removed the word 'Electronics' from its name, becoming Royal Philips N.V.”en.wikipedia.org

Phyto
France · founded 1969
FormerlyPhytosolba · Laboratoires Phytosolba

“It began operating under the name Phytosolba Laboratories ... Phytosolba brand, later renamed Phyto”en.wikipedia.org

Pierre Guillaume
France · founded 2005
FormerlyParfumerie Générale · PG

“The brand was originally known as Parfumerie Générale, but later they rebranded as Pierre Guillaume, with three collections: Parfumerie Générale, Huitième Art and Collection Croisière.”nstperfume.com

Playboy
United States · founded 1953
FormerlyPlayboy Enterprises, Inc.

“founded by Hugh Hefner as Playboy Enterprises, Inc.”en.wikipedia.org

PLY Skin
Norway · founded 2024
FormerlyBeam

“The founders initially named their venture 'Beam,' which they believed meant 'ray of light' according to dictionary definitions. However, shortly before launch, they discovered hundreds of other companies shared this name, forcing a rebranding.”plyskin.com

Prada
Italy · founded 1913
FormerlyFratelli Prada

“Mario Prada and his brother Martino established the company in 1913 as "Fratelli Prada" (Prada Brothers)”en.wikipedia.org

Primavera
Germany · founded 1986
FormerlyPRIMAVERA (1986-1994, pre-rename)

“1994: Brand redesign at Biofach; renamed to PRIMAVERA LIFE GmbH; logo redesigned in oval format”primaveralife.com

Puma
Germany · founded 1948
FormerlyRuda (Schuhfabrik Rudolf Dassler / RUDA) · Puma Schuhfabrik Rudolf Dassler · Puma AG Rudolf Dassler Sport

“Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler ...), but later changed the name to Puma.”en.wikipedia.org

PÜR
United States · founded 2002
FormerlyPür Minerals

“The US colour cosmetics brand underwent a packaging and branding transformation, including a new name, logo, and social media handle (@purcosmetics).”cosmeticsbusiness.com

RÅ Skincare
Norway · founded 2014
FormerlyRÅ Organic Skincare

“Norwegian Torhild Næss is one such woman.”scanmagazine.co.uk

Raz Skincare
Denmark · founded 2014
FormerlyRAZSpa · Raz-spa

“Anmeldelser af Raz Skincare | Læs kundernes anmeldelser af www.raz-spa.dk”dk.trustpilot.com

Remington
United States · founded 1937
FormerlyRemington Rand · Remington Products Inc.

“In 1979, Victor Kiam acquired the electric shaver division through a leveraged buyout... Victor Kiam, in a leveraged buyout, acquired the small appliance division, named Remington Products Inc.”encyclopedia.com

Reviderm
Germany · founded 1986
FormerlyRevita Biomedical Supply GmbH

“2003 | Renamed to REVIDERM AG; relocated to Oberhaching, Munich”reviderm.com

Rexona
Australia · founded 1908
FormerlySure (UK, Ireland, India) · Degree (US, Canada) · Rexena (Japan, South Korea) · Shield (South Africa)

“Rexona's related brands include Sure (UK, Ireland & India); Degree (US & Canada); Rexena (Japan & South Korea); and Shield (South Africa).”unilever.com

Rimmel
United Kingdom · founded 1834
FormerlyHouse of Rimmel

“In 1834, he opened his own perfumery, the House of Rimmel.”en.wikipedia.org

RoC
France · founded 1957
FormerlyRogé Cavaillès (source pharmacy; RoC is a contraction of this name)

“RoC is the contraction of Rogé Cavaillès”fr.wikipedia.org

Rogaine
United States · founded 1988
FormerlyRegaine (international markets)

“Rogaine" is the primary U.S. brand; "Regaine" is used in other countries.”en.wikipedia.org

Rømer Natur Produkt
Denmark · founded 1977
FormerlyHeksekosten

“The company began as Heksekosten, one of Denmark's earliest health food stores”romernaturprodukt.dk

Roos & Roos
France · founded 2014
FormerlyDear Rose

“The brand was initially known as Dear Rose before changing its name to Roos & Roos in 2018.”kingofreach.com

Rose & Caramel
United Kingdom · founded 2010
FormerlyBrown Cow (founder's original sunbed shop, 2006)

“In 2006, at the age of 22, Rosie opened her first business - a humble sunbed shop called Brown Cow.”roseandcaramelacademy.co.uk

Rowenta
Germany · founded 1884
FormerlyRobert Weintraud GmbH & Co KG

“Original company name: Robert Weintraud GmbH & Co KG; Brand name "Rowenta" introduced in 1909 as "an acronym of its full name”logos-world.net

Sæbeværkstedet
Denmark · founded 2004
FormerlyComo Soaps

“the foundation was laid for what initially was called Como Soaps and later became Sæbeværkstedet.”saebevaerkstedet.dk

Salerm Cosmetics
Spain · founded 1953
FormerlySalherm

“bought Salherm, a small colouring company that belonged to the Sala brothers”salerm.com

Saloos
Czechia · founded 1993
FormerlyM+H (Míča and Harašta)

“The Czech company was originally named M+H (Míča and Harašta), established in 1993 in Břeclav, Moravia.”alpik.cz

Salt of the Earth
United Kingdom · founded 1993
FormerlyCrystal Spring · Crystal Spring Natural Body Deodorant

“Crystal Spring became Salt of the Earth”saltoftheearthnatural.com

Sammarco
Switzerland · founded 2013
FormerlyProfumo Naturale

“Sammarco was established in 2012 as 'Profumo Naturale' and renamed the following year.”50-ml.com

Sanctuary Spa
United Kingdom · founded 1977
FormerlyThe Sanctuary · The Sanctuary Spa

“originally The Sanctuary Spa was born as the ultimate act of love”uk.sanctuary.com

Savonneries Bruxelloises
Belgium · founded 1926
FormerlyKarak (1922) · Nouvelles Savonneries Bruxelloises (1953)

“Original business name: Karak; 1953: Became 'Nouvelles Savonneries Bruxelloises'”nl.wikipedia.org

Schmidt's Naturals
United States · founded 2010
FormerlySchmidt's Deodorant Company, LLC

“In January 2015, the new partners, Cammarata and Schmidt officially formed Schmidt's Deodorant Company, LLC.”en.wikipedia.org

Schwarzkopf (Men Perfect line)
Germany · founded 1898
FormerlyHans Schwarzkopf GmbH · Men Perfect is a men's hair-colour sub-line of the Schwarzkopf master brand (not a standalone brand)

“In 1995, Henkel acquired the cosmetics company Hans Schwarzkopf GmbH.”en.wikipedia.org

Sebamed
Germany · founded 1967
FormerlySEBUMED (intended name, changed to SEBAMED by patent-office clerical error) · Sebamat-Chemie GmbH (original manufacturing entity)

“He originally named the brand SEBUMED but due to a clerical error in the patent office, it was named SEBAMED.”en.wikipedia.org

Sebastian Professional
United States · founded 1974
FormerlySebastian International

“In 1993, Wella acquired United States-based Sebastian International, making Sebastian Professional part of the Wella portfolio.”wellacompany.com

Seboradin
Poland · founded 1978
FormerlyInter-Fragrances · Zakłady Produktów Aromatycznych i Kosmetycznych Inter-Fragrances-Reunis

“Initially named "Zakłady Produktów Aromatycznych i Kosmetycznych Inter-Fragrances-Reunis”pl.wikipedia.org

Semilac
Poland · founded 2005
FormerlyDiamond Cosmetics (2005-2013)

“In 2005, Diamond Cosmetics, a brand of hybrid nail polishes was established, which changed its name to Semilac as the company grew in 2013.”klglasspack.com

FormerlyNordic Web Trading AB · Nordic Feel Group AB

“Nordic Feel Group AB i Stockholm (556746-8904) ... Nordic Web Trading AB (556746-8904)”merinfo.se

Serge Lutens
France · founded 2000
FormerlyLes Salons du Palais Royal Shiseido · Parfums-Beaute Serge Lutens

“From 2000, those fragrances have carried Serge Lutens's own name.”perfumesociety.org

Sergio Tacchini
Italy · founded 1966
FormerlySandys S.p.A.

“In 1966, Tacchini established Sandys S.p.A., later renamed after himself.”en.wikipedia.org

SEVERIN
Germany · founded 1892
FormerlyAnton Severin Metallfabrik · A. Severin & Co GmbH

“In December 1921 the Severin Elektrogeräte GmbH was founded as A. Severin & Co Company.”en.wikipedia.org

Sexy Hair
United States · founded 1998
FormerlySexy Hair Concepts

“O'Rourke launched Sexy Hair Concepts in 2000.”wwd.com

Shakira
Spain · founded 2010
FormerlyShakira Beauty

“It was 'formerly: Shakira Beauty.'”en.wikipedia.org

Shark Beauty
United States · founded 1994
FormerlyEuro-Pro Operating LLC

“2015: Company renamed from Euro-Pro Operating LLC to SharkNinja”en.wikipedia.org

Shiseido
Japan · founded 1872
FormerlyShiseido Pharmacy

“1872: Shiseido Pharmacy established by Arinobu Fukuhara, former Imperial Japanese Navy pharmacist”en.wikipedia.org

Shrine
United Kingdom · founded 2016
FormerlyThe Gypsy Shrine

“Meek established Shrine in 2016, originally called "The Gypsy Shrine.”en.wikipedia.org

Shu Uemura
Japan · founded 1967
FormerlyJapan Makeup

“He officially changed the name of his company to Shu Uemura Cosmetics in 1983.”en.wikipedia.org

SHYNE
Germany · founded 2019
FormerlyShyne Labs AG

“Pomelo + Co GmbH acquires substantially all assets of Shyne Labs AG with economic effect 30 April.”myshyne.com

Sibel
Belgium · founded 1964
FormerlyDenhaerynck bvba (1943-1964) · Prosibel (1964-1997)

“In 1964 this expansion led to the change of name to Prosibel. ... In 1997 it took over its biggest French competitor Nelson ... Prosibel/Nelson received a new name: Sinelco International.”sinelco.com

SK-II
Japan · founded 1980
FormerlyMax Factor Secret Key (first Pitera product, 1980)

“The first cosmetics product - Max Factor Secret Key with Pitera - was launched in December 1980.”en.wikipedia.org

SKIN1004
South Korea · founded 2016
Formerly1004 Laboratory

“Skin1004, also known as 1004 Laboratory, is a Korean skincare brand recognised for its simplicity and focus on natural ingredients”tracxn.com

SKKN BY KIM
United States · founded 2022
FormerlyKKW Beauty · KKW Fragrance

“SKKN BY KIM was formerly known as KKW Beauty, founded in 2017 and based in Woodland Hills, California.”highsnobiety.com

SLICKHAIR
Australia · founded 2019
FormerlySlick Hair Company

“Slick Hair Company is Mia's 6th business venture”thedailypretty.com

So Eco
United Kingdom · founded 2012
FormerlySo Eco (Bespoke Europe)

“Is So Eco (Bespoke Europe) Cruelty-Free? | PETA”crueltyfree.peta.org

Solida
Germany · founded 1926
FormerlySolida Textil- und Netzwaren-Manufaktur Ruthard Dietze KG

“re-established on November 18, 1948, in Helmstedt as Solida Textil- und Netzwaren-Manufaktur Ruthard Dietze KG”helmstedt-wiki.de

s.Oliver
Germany · founded 1969
FormerlySir Oliver

“named Sir Oliver after the hero of Charles Dickens's novel, Oliver Twist”en.wikipedia.org

Somatoline Cosmetic
Italy · founded 2002
FormerlySomatoline SkinExpert

“La Marca Somatoline Skin Expert”somatolineskinexpert.com

Sophie Rosenburg
Germany · founded 2019
FormerlyMy Good Beauty UG · My Good Beauty GmbH

“Current and Former Names: Sophie Rosenburg Beauty GmbH; My Good Beauty GmbH; My Good Beauty UG”northdata.com

SOSU Cosmetics
Ireland · founded 2015
FormerlySOSU by Suzanne Jackson · SoSu by SJ

“SOSU by Suzanne Jackson — products also sold/branded as SoSu by SJ; online store referenced as sosubysj.com”sosucosmetics.com

Speick
Germany · founded 1928
FormerlyFeinseifenwerk Walter Rau

“Original Company Name: Feinseifenwerk WALTER RAU”speick.de

Spezierie Palazzo Vecchio
Italy · founded 1990
Formerlyi PROFUMI di FIRENZE

“With the brand "i PROFUMI di FIRENZE" Spezierie Palazzo Vecchio draws from the Experiments of Caterina Sforza De' Medici”50-ml.com

St. Ives
United States · founded 1983
FormerlySt. Ives Swiss Formula · St. Ives Laboratories Inc.

“St. Ives Laboratories Inc. was a Chatsworth, California-based maker of hair care and skin care products under the St. Ives Swiss Formula brand”company-histories.com

STYLPRO
United Kingdom · founded 2011
FormerlyStylfile (early nail-care line under Stylideas)

“A reference citation mentions "Stylfile: Nail Care Innovation from Tom Pellereau and Lord Sugar," indicating the company name and its focus on nail care innovation.”en.wikipedia.org

Sugar Coated
United Kingdom · founded 2019
FormerlySugar StripEase

“feeling that the Sugar StripEase name and packaging had become dated... they launched Sugar Coated”sugarcoatedhairremoval.com

Sulsena
Ukraine · founded 1960
FormerlyAlye Parusa (cosmetic concern / predecessor manufacturer)

“earlier, the brand was part of the Alye Parusa cosmetic concern.”makeup.uk

Sulwhasoo
South Korea · founded 1997
FormerlyABC Ginseng Cream (1966, Amorepacific predecessor product) · Ginseng Sammi (1973, predecessor ginseng line)

“1966: ABC Ginseng Cream (first ginseng cosmetic) ... 1973: Ginseng Sammi overseas export”int.sulwhasoo.com

Supermood
Finland · founded 2014
FormerlySupermood Oy · Heartflip Oy

“It had also changed its name to Heartflip Oy.”en.wikipedia.org

Surgi
United States · founded 1957
FormerlySurgi-Wax · Surgi-Care

“The company owns brands that include ... Surgi-Care ...”nailsmag.com

Swarovski
Austria · founded 1895
FormerlyA. Kosmann, D. Swarovski & Co.

“originally known as A. Kosmann, D. Swarovski & Co.”en.wikipedia.org

Sweden Eco
Sweden · founded 2019
FormerlyRosenserien for Men

“The brand represents RS Biokosmetik's evolved 'Rosenserien for Men' line with new packaging and reformulated products.”mynewsdesk.com

Talbot Runhof
Germany · founded 2000
FormerlyAll About Eve

“Original name: "All About Eve"; Renamed: 2000 (to avoid trademark conflicts with Joop perfume)”de.wikipedia.org

Teone Reinthal Natural Perfume
Australia · founded 2013
FormerlyTRNP

“Formerly known as TRNP, the house now carries the simpler name Teone Reinthal while remaining devoted to natural perfumery.”parfumo.com

Thayers
United States · founded 1847
FormerlyHenry Thayer & Co. · Henry Thayer Company

“he established Henry Thayer & Co. ... Previous Owner: Henry Thayer Co.”thayers.com

The INKEY List
United Kingdom · founded 2018
FormerlyBe For Beauty

“The INKEY List was formerly known as Be For Beauty.”crunchbase.com

The Lekker Company
Netherlands · founded 2014
Formerlylekkerineenpotje · Lekker in een potje

“She founded The Lekker Company (formerly lekkerineenpotje)”thelekkercompany.com

The Library of Fragrance
United States · founded 1993
FormerlyDemeter Fragrance Library

“The company is known as The Library of Fragrance in Europe as the company does not hold the trademark to the name Demeter in this region.”en.wikipedia.org

Theodoros Kalotinis
Greece · founded 2014
FormerlyTheo Parfums

“Theodoros Kalotinis, initially known as Theo Parfums, is a Greek natural perfume brand founded in 2014. The brand later replaced THEO PARFUMS with the signature of the perfumer, Theodoros Kalotinis Perfumer.”fragrantica.com

The Real Shaving Co
United Kingdom · founded 2002
FormerlyBROOMCO (1585) LIMITED · SUAVIS LIMITED

“Previous Names: BROOMCO (1585) LIMITED (3 June 1998 - 12 June 1998); SUAVIS LIMITED (12 June 1998 - 11 February 2003)”find-and-update.company-information.service.gov.uk

Three-seven
South Korea · founded 1975
FormerlyDaesung Metal · DAESUNG IND · Daesung Metal Industry · 37

“In 1975, the company name was changed to Daesung Metal, and Three Seven (777) was launched as a sub-brand. Later, in 2001, the name was changed from Daesung Metal Industry to 37, and in February 2003, it succeeded in entering the KOSDAQ market.”en.namu.wiki

TIAM
South Korea
FormerlyO.S.T C20 (product line, rebranded to TIAM My Signature C Source / Vita C Source)

“Tiam had rebranded the famous O.S.T. Original Pure Vitamin C20 serum.”skinfullofseoul.com

Tiffany & Co.
United States · founded 1837
FormerlyTiffany, Young and Ellis · Tiffany & Young

“Founded September 18, 1837, in Brooklyn, Connecticut by Charles Lewis Tiffany and John B. Young as "Tiffany, Young and Ellis".”en.wikipedia.org

TIGI Cosmetics
United States · founded 1989
FormerlyTIGI Classic Cosmetics · Bed Head Make-Up

“TIGI Cosmetics was originally created in 1989 under the name TIGI Classic Cosmetics ... TIGI Classic was revamped into Bed Head Make-Up”tigibeautyproducts.com

Tiziana Terenzi
Italy · founded 1968
FormerlyCereria Terenzi

“It was established as Cereria Terenzi in 1968 in Cattolica, upon the enthusiasm of its founder, Evelino Terenzi.”fragrantica.com

Tom Tailor
Germany · founded 1962
FormerlyHenke & Co

“Founded in 1962 in Hamburg as "Henke & Co." and "received its present name in 1989”en.wikipedia.org

Treet
Pakistan · founded 1952
FormerlyTreet Razor Blade Company

“establishing the 'renowned Treet Razor Blade Company' in Karachi's West Wharf ... Formally incorporated as Treet Corporation Limited in 1977”en.wikipedia.org

True Botanicals
United States · founded 2014
FormerlyTrue Nature Botanicals · Pacific Skin Care

“Peterson moved forward with one of the company's product lines, Pacific Skin Care, to establish her own brand, True Nature Botanicals.”dot.la

Truefitt & Hill
United Kingdom · founded 1805
FormerlyTruefitt

“In 1935, Truefitt acquired "the hairdressing business of Edwin S. Hill & Co," establishing the modern "Truefitt & Hill" identity.”truefittandhill.com

Truly Beauty
United States · founded 2019
FormerlyTruly Organic

“Miami Beach-based Truly Organic will pay $1.76 million to settle a Federal Trade Commission complaint”beautymatter.com

TRUYU
United Kingdom
FormerlyQVS

“Truyu has recently undergone a rebrand from QVS.”absolute-design.co.uk

Umbro
United Kingdom · founded 1924
FormerlyHumphreys Brothers Limited

“founded Humphreys Brothers Limited in 1924”en.wikipedia.org

Vadeco
Sweden · founded 1993
FormerlyVadeco Fashion Aktiebolag

“Vadeco Fashion Aktiebolag - 556466-4307 - Linköping”allabolag.se

Valera
Switzerland · founded 1955
FormerlySOREL

“He named the company SOREL and produced hairdryers and electrical appliances.”valera.com

Vaseline
United States · founded 1870
FormerlyVaseline Petroleum Jelly (original product name)

“In 1870, Robert Chesebrough began selling a product derived from petroleum residue, the 'Vaseline Petroleum Jelly'”en.wikipedia.org

Veet
Canada · founded 1919
FormerlyNeet · Immac

“Veet, formerly called Neet and Immac, is a Canadian brand of chemical depilatory products”en.wikipedia.org

Vendela Kirsebom
Norway · founded 2026
FormerlyVendela (by Helena Cosmetics)

“Helena Cosmetics has launched a number of beauty products in this exclusive range. Vendela products consist of several skin and hair care ranges, such as Vendela Silver, Vendela Instant Glow, Vendela Diamond and Vendela Hydration Line.”stem.no

Vichy
France · founded 1931
FormerlySociété Indépendante d'Hygiène Dermatologique de Vichy (SIHDV) · Société d'hygiène dermatologique de Vichy

“In 1955, after years of cosmetic cooperation...L'Oréal bought the Société d'hygiène dermatologique de Vichy.”vichymonamour.com

Victorinox
Switzerland · founded 1884
FormerlyMesserfabrik Carl Elsener (1884) · Victoria (brand name from 1909) · Victorinox (from 1921) · Victorinox AG (legal name from 1979)

“Founded: 1884 as Messerfabrik Carl Elsener ... The company adopted "Victoria" in 1909 ... In 1921, it became "Victorinox" ... The legal name officially changed to Victorinox AG in 1979.”en.wikipedia.org

Vitacreme B12
Switzerland · founded 1999
FormerlyOPTIMA COSMETIC D. VIETTO

“in 1999 under the individual corporate name OPTIMA COSMETIC D. VIETTO”vitacreme-shop.com

FormerlyMaxivitalis Vlasové hnojivo

“Maxivitalis Vlasové hnojivo 60 tablet”lekarnaave.cz

VO5
United States · founded 1955
FormerlyAlberto VO5

“Alberto VO5, a shampoo brand formerly owned by Alberto-Culver”en.wikipedia.org

Weleda
Switzerland · founded 1921
FormerlyFuturum AG · Der Kommende Tag AG

“In 1920, Rudolf Steiner, an Austrian philosopher, and Ita Wegman, a Dutch gynecologist founded 'Futurum AG', in Arlesheim, Switzerland, and 'Der Kommende Tag AG' ... in Stuttgart, Germany.”en.wikipedia.org

Wella
Germany · founded 1880
FormerlyFranz Ströher (founding business name) · Wella AG

“The firm became Wella AG in 1950 with headquarters in Darmstadt, Germany.”fundinguniverse.com

WIDIAN
United Arab Emirates · founded 2014
FormerlyAJ Arabia

“Starting in January (2016), the perfume house AJ ARABIA was renamed to WIDIAN, which means 'Valley' in Arabic.”fragrantica.com

Wilkinson Sword
United Kingdom · founded 1772
FormerlyJames Wilkinson & Son · Schick-Wilkinson Sword

“The enterprise became 'James Wilkinson & Son' under Henry Wilkinson's leadership.”wilkinsonsword.com

Williams
United States · founded 1840
FormerlyWilliams' Genuine Yankee Soap (1840) · James B. Williams and Company (1848) · J. B. Williams Company (1885)

“Williams started as Williams' Genuine Yankee Soap around 1840; moved to Glastonbury, Connecticut in 1847 and gained its current name in 1848 ... By 1885, the company change name again to J. B. Williams Company”en.wikipedia.org

Yardley
United Kingdom · founded 1770
FormerlyYardley & Statham · Yardley & Co

“The firm became "Yardley & Statham" in 1841 and "Yardley & Co" in 1851 after exhibiting at the Great Exhibition.”en.wikipedia.org

Yves Saint Laurent
France · founded 1961
FormerlyYSL Beauté

“YSL Beauty operates within L'Oréal's Luxe Division (also referenced as "Yves Saint Laurent Beauté")”loreal.com

Zaharoff
United States · founded 2018
FormerlyHouse of Zaharoff

“in a matter of a few years she would grow into a successful clothing brand: the house of Zaharoff”fragrantica.com

Zenz Therapy
Denmark · founded 1999
FormerlyZENZ Organic Hairdressing

“Brand Name: ZENZ Organic Products. The brand self-identifies on its own site as "ZENZ" / "ZENZ Organic Products"; "Zenz Therapy" is the Danish-market display/CSV name.”zenzorganicshop.com

Zingari Man
United States · founded 2014
FormerlySmitten Soapery

“In 2014, Heather began crafting bath soaps under the name Smitten Soapery”isbdc.org

Zoë Ayla
Canada · founded 2014
FormerlyZoë Ayla (fashion / neoprene swimwear & activewear brand)

“Zoë Ayla is a modern-styled fashion brand that offers premium quality neoprene swimwear, active wear, intimates apparel & accessories as well as dresses & cover-ups.”zoeayla.com