Dr. Ceuracle

Dr. Ceuracle is a South Korean skincare brand that combines botanical ingredients with laboratory research to make dermatologist-developed products for home use. It traces its origins to a brand founded in 2000 as Lee Gee Haam, also known as LJH Cosmetics, by the dermatologists Dr. Lee Ji and Dr. Ham [10][1]. The company describes itself as a cosmeceutical pioneer in Korea, a term that refers to skincare positioned at the meeting point of cosmetics and pharmaceutical-style treatment.

The brand operates under the parent company EJHAM CO., LTD. and remains active, selling through K-beauty retailers and distributors across Korea, Europe, the United Kingdom, Australia and the United States [1]. Its products focus on sensitive, acne-prone and dehydrated skin.

The original name, Leegeehaam, was drawn from the surnames of its founders, Dr. Lee Ji and Dr. Ham, who developed the brand out of dermatology and clinic practice in Korea [1]. From the start, the stated purpose was to translate clinical dermatological knowledge into products that could be used at home rather than only in a clinic.

In 2019 the company rebranded from Leegeehaam to Dr. Ceuracle, a name it describes as a blend of "cosmeceutical" and "miracle" [4]. Sources differ on how to date the brand: several K-beauty retailers and editorial profiles place the founding in 2000 under the LJH Cosmetics name [10], while the UK retailer Skinsider states that "Dr. Ceuracle was established in 2019, officially changing its name from 'Leegeehaam'" [4] — a phrasing that refers to the rebrand rather than the original company. The 2019 change kept what the brand calls its core purpose: creating dermatological treatments for home use.

Dr. Ceuracle is owned by EJHAM CO., LTD., the legal entity behind the earlier Leegeehaam brand; current product packaging also carries the wording "Dr.Ceuracle by leegeehaam PLC," reflecting the continuity between the two names [1].

The company positions itself around dermatological expertise paired with natural and botanical ingredients, aiming to deliver professional-grade skincare for complex skin conditions. Its motto is "Curing Skin, Caring Beauty," and its slogan is "Beauty is Clever," which the brand uses to frame its products as advanced and effective yet, in its own words, safe and clever. According to the company, its formulas are developed through dermatological tests and studies based on laboratory research.

Dr. Ceuracle's range spans masks, moisturisers, cleansers, suncare, lip care and haircare, built around hero ingredients including tea tree extract, propolis, kombucha fermentation, centella asiatica (often called cica), matcha and rice extracts. Several lines carry explicit vegan branding.

Among its signature products, the Vegan Kombucha Tea Essence is described by Skinsider as the essence "that put Dr. Ceuracle on the map in the vegan skincare industry" [4]. The Royal Vita Propolis 33 Ampoule is formulated with 50% propolis extract and 20% multivitamins [10], while the Tea Tree 95 Essence contains 95% tea tree extract. From the brand's pre-rebrand LJH era, the LJH Tea Tree Essence Oil is remembered as a cult favourite and a sellout product [10].

The company says its formulations are supported by its own research institute, the LeeJiHam Dermatology Research Center, which it credits with award-winning research and seven patented technologies [1].

Dr. Ceuracle is described by retailers as cruelty-free, with many of its products formulated as vegan [8]. Its products are manufactured in South Korea.

The brand is active. It maintains a global Instagram account, @dr.ceuracle_global, and continues to launch and sell products through international K-beauty retailers and distributors. Its reach is multi-regional, spanning Korea, the United Kingdom, continental Europe, Australia and the United States.