Acquisitions & ownership changes.
1,688 dated ownership events from the fact base (acquisitions, licence agreements, mergers and ownership changes), from 1880 to 2026. Every entry links brand and group and carries its source. The count is of event entries, not unique deals.
Acquired by Karo Healthcare (KKR-backed, Stockholm-headquartered) from Perrigo for approx. €330 million (closed April 30, 2026). Required Norwegian regulatory divestiture of Locobase brand.↗ marketscreener.com
Acquired CoolIT Systems for about $4.75 billion (closed 2 July 2026)↗ de-ch.ecolab.com
Parent company Quest Personal Care Global acquired by Brand Masters (Netherlands, backed by Avedon Capital Partners); Quest continues to operate independently↗ thebusinessdesk.com
STADA Arzneimittel AG acquires Nordic commercial rights to Locobase (DK/FI/IS/NO/SE) from Karo Healthcare as required divestiture for Karo's Aco Hud Nordic acquisition (announced May 4, 2026)↗ bakermckenzie.com
Acquired by Kofola ČeskoSlovensko (100% stake), integrated into LEROS herbal subsidiary. Martin Růžička continues as general director; founders remain as advisors.↗ kofola.cz
Jesper Buch (Danish investor, judge on Løvens Hule / Danish Shark Tank) acquired a 10% stake during a Løvens Hule TV appearance. Brand remains family-owned.↗ fyens.dk
Somatoline brand sold by Manetti & Roberts (Bolton Group) to Olyos Group, controlled by Motion Equity Partners (France)↗ en.ilsole24ore.com
- SALT & STONEowner · Advent International
Advent International to acquire majority stake (announced 24 March 2026, expected close April 2026); Humble Growth exits, founder Nima Jalali remains equity holder↗ cosmeticsbusiness.com
Acquired Guess for approximately US$1.4 billion↗ en.wikipedia.org
- Niche Beauty Labowner · Cosnova Beauty
Acquired by Cosnova Beauty (owner of essence and Catrice), Germany↗ cosmetic-business.com
Kimberly-Clark and Kenvue shareholders approved the acquisition (Jan 29, 2026); transaction not yet closed, expected to close in H2 2026 subject to regulatory approval.↗ prnewswire.com
L'Oreal completed its acquisition of Kering Beaute, including the House of Creed, on 31 March 2026.↗ loreal.com
Transitioned to a holding-company structure, officially changing its name to Kosé Holdings Corporation.↗ koseholdings.co.jp
Completed the acquisition of Kering Beauté on 31 March 2026, including the House of Creed and fifty-year exclusive licences for fragrances and beauty products under the Bottega Veneta and Balenciaga brands (announced October 2025).↗ loreal.com
- Acnemyowner · Niche Beauty Lab
Niche Beauty Lab (incl. Acnemy) acquired by cosnova, effective January 14 2026↗ cosnova.com
- Theramidowner · Niche Beauty Lab
Niche Beauty Lab (Theramid's parent) acquired by Cosnova Group↗ beautymatter.com
- Transparent Labowner · Niche Beauty Lab
Parent company Niche Beauty Lab acquired by Cosnova Beauty (Essence, Catrice); brand continues under founder/CEO Sergio Chorrero.↗ beautymatter.com
CapVest Partners completed its acquisition of the majority stake in STADA Arzneimittel AG on 31 March 2026.↗ stada.com
- label.mowner · TONI&GUY
Sacha Mascolo-Tarbuck acquired complete ownership and control of Label.M and majority ownership/voting control of Toni & Guy↗ beautymatter.com
Arkéa Capital (Crédit Mutuel Arkéa) entered the capital alongside historical shareholders to accelerate internationally↗ marques-de-france.fr
Ownership change announced at Esxence 2025; new owners not publicly named in coverage↗ fragrantica.com
Fragrance licensee AB Parfums SpA (formerly Angelini Beauty SpA) acquired by Give Back Beauty; Angel Schlesser fragrance license transfers to GBB Group↗ wwd.com
Acquired Aromatica, a Czech cosmetics manufacturer in Šlapanice, to manufacture up to ~one-fifth of its cosmetic masses in-house↗ cs.wikipedia.org
Returned to founding-family ownership under Andrew and Duncan Russell↗ en.wikipedia.org
Kimberly-Clark announced (Nov 3, 2025) a $48.7B agreement to acquire Kenvue (and thus Aveeno); shareholders approved Jan 2026, closing targeted H2 2026, pending regulatory approval (not yet closed as of June 2026).↗ cosmeticsbusiness.com
Acquired True Digital Surgery↗ bbraun.com
Elin Ahlberg acquired/took over BLAX (BaBa Blax Sheep) from founder Barbara Enander; the entity was renamed Blax Sheep ApS with HQ at Jyllandsvej 29, Frederiksberg, Denmark (CVR DK44622866).↗ blaxsheep.com
Britney Spears fragrance license transferred from Revlon/Elizabeth Arden to Give Back Beauty↗ cosmeticsbusiness.com
Divested by Kneipp; sold to an unnamed France-based investment firm↗ gamaconsumer.com
Dashl acquired by an undisclosed buyer (per third-party reporting; brand continues to operate)↗ pitchbook.com
Parent Brand Architekts acquired by Warpaint London plc↗ brandarchitekts.com
Acquired Ovivo's electronics business for $1.8 billion↗ en.wikipedia.org
Founding family sold its minority stake (Dec 19, 2025), completely exiting the company; L Catterton retained control (~51%).↗ en.wikipedia.org
Authentic Brands Group acquired a 51% stake in Guess Inc. in a ~$1.4 billion deal; Guess went private (finalized January 2026).↗ en.wikipedia.org
Cha Bio Group / Cha Care Services acquired largest shareholder position in Jayjun Cosmetic Co., Ltd.; corporate entity renamed to Cha AI Healthcare Co., Ltd.↗ stockanalysis.com
Acquired by Windsong Global from Kendo; placed under its Belle Brands multi-brand platform.↗ beautyindependent.com
Kallós family sold the company to investors (specific buyer not disclosed in available sources)↗ crunchbase.com
Acquired by Rare Beauty Brands from Unilever↗ beautyindependent.com
Huda Beauty sold its KAYALI stake to Mona Kattan and General Atlantic, who jointly own the brand post-sale; announced 17 February 2025 (subject to regulatory approval). Huda Beauty simultaneously redeemed TSG Consumer's interest (held since 2017).↗ generalatlantic.com
Peter Kern (former Expedia CEO) acquires brand assets and the Bologna plant (~€25m, deal June 10, 2025; completed October 2025) with €30m reinvestment planned through 2027↗ fashionunited.uk
Give Back Beauty signed agreement (31 Jan 2025) to acquire AB Parfums (formerly Angelini Beauty), holder of the Laura Biagiotti fragrance license↗ givebackbeauty.com
Merger of Skala and Lola From Rio into a combined group; Advent International holds controlling interest (acquired 50% of Skala in 2024)↗ premiumbeautynews.com
Creades acquired a 20% minority stake from Verdane↗ en.wikipedia.org
Give Back Beauty signed agreement to acquire AB Parfums (formerly Angelini Beauty), which holds the Mandarina Duck fragrance license↗ basenotes.com
L'Oréal Groupe agreed to acquire a majority stake (Luxe Division); Inflexion retains minority shareholding.↗ loreal-finance.com
Acquired by an undisclosed international investor as part of vertical integration; Italian governance and creative autonomy preserved↗ allure.it
Nudestix acquired by an unnamed US-based private group (announced Sep 2025).↗ beautymatter.com
Waldencast acquires Novaestiq Corp. and U.S. rights to injectable hyaluronic acid line Saypha under the Obagi Medical brand↗ globenewswire.com
SKIMS acquired SKKN by Kim from Kim Kardashian and Coty (Coty divested its stake; Kardashian's 80% transferred to SKIMS).↗ prnewswire.com
Israeli Golf & Co Group acquired exclusive franchise rights to Sabon's Israel stores; Israel HQ/factory/distribution set to close in 2026.↗ beautymatter.com
Acquired by Brygge Partners (Danish family office), together with sister company Pharma-Skan; seller co-owner Susanne Rasmussen↗ oaklins.com
Stella McCartney repurchases LVMH's 49% stake, returning to full independence (January 27)↗ en.wikipedia.org
Parent Brand Architekts plc acquired by Warpaint London plc, transferring indirect ownership of the brand↗ brandarchitekts.com
Mäurer & Wirtz acquired the Tom Tailor Fragrances license from Luxess GmbH, effective 1 January 2025↗ m-w.de
Give Back Beauty agreed to acquire AB Parfums (formerly Angelini Beauty), holder of the Trussardi fragrance license↗ wwd.com
Prada Group completed acquisition of Versace from Capri Holdings for US$1.375 billion (2 Dec 2025).↗ en.wikipedia.org
OTB completed acquisition of 100% of Viktor&Rolf (announced 4 June 2026)↗ otb.net
Warpaint London acquired Brand Architekts (complementary health and beauty brands).↗ warpaintlondonplc.com
Multiply Group (UAE / 2PointZero) acquires 67.91% of Tendam↗ fashionunited.uk
Co-founders acquired jewellery brands Maison Poiray and Aurélie Bidermann↗ en.wikipedia.org
225 reviewed unique deals from the groups' acquisition history — parties, roles, amounts (original wording kept) and milestones, each sourced. Distinct from the 1,688 event entries in the timeline above; the register does not yet cover the whole timeline.
- Brands involved: STADA Arzneimittel AG (acquired)Announced: 1 Sept 2025Completed: 31 Mar 2026Phases: 2025 — signed a definitive agreement (announced 1 September 2025) to sell a majority stake in STADA to CapVest · 2026 — CapVest Partners completed its acquisition of the majority stake in STADA Arzneimittel AG on 31 March 2026Reservations: CapVest acquires majority in STADA from Bain Capital/Cinven — deal announced 2025-09-01, completed 2026-03-31. Bain/Cinven-2017 (their own purchase) is kept SEPARATE.
- Brands involved: Creed (acquired), Kering Beauté (acquired, per the source, no confirmed link), Balenciaga (licensed), Bottega Veneta (licensed)Amount: EUR 4 billionAnnounced: Oct 2025Completed: 31 Mar 2026Phases: 2025 — announced October 2025 · 2026 — Completed the acquisition of Kering Beauté on 31 March 2026Reservations: ONE deal: L'Oréal acquires Kering Beauté (incl. Creed) + 50-year beauty licenses Balenciaga/Bottega Veneta; announced Oct 2025, completed 2026-03-31, ~EUR 4 bn, seller Kering. Viewed from both perspectives. Gucci was in the announcement but NOT in the completion text → excluded from confirmed targets (remains in evidence text). kering--creed--2023 is kept SEPARATE (Kering bought Creed 2023, before this one).
- Brands involved: Niche Beauty Lab (acquired, per the source, no confirmed link)Completed: 2026Sources:↗ cosnova.com
- Brands involved: Guess (acquired)Amount: approximately US$1.4 billionCompleted: 2026Sources:↗ en.wikipedia.org
- Brands involved: Kenvue (acquired, per the source, no confirmed link)Amount: ~$48.7 billionAgreed: 2025Agreed: 29 Jan 2026Phases: 2025 — Kimberly-Clark agreed to acquire Kenvue for ~$48.7 billion · 2026 — shareholders approved the acquisition (Jan 29, 2026); not yet closedReservations: Kimberly-Clark acquires Kenvue, ~$48.7 bn enterprise value; agreed 2025, shareholder-approved Jan 29, 2026, NOT closed (H2 2026, regulatory review). Status agreed. No single seller (public company) → seller null (not Kenvue-as-seller).
- Brands involved: BYOMA (divested)Announced: 2025Sources:↗ prnewswire.com
- Brands involved: Repair Care (acquired, per the source, no confirmed link)Completed: 2025Sources:↗ en.wikipedia.org
- Brands involved: Space NK (divested, per the source, no confirmed link)Completed: 2025Sources:↗ businesswire.com
- Brands involved: Karo Healthcare (acquired)Amount: ~EUR 2.65bnCompleted: 27 Aug 2025Agreed: 9 Apr 2025Phases: 2025 — closed 27 August 2025 · 2025 — agreed 9 April 2025Sources:↗ stblaw.com
- Brands involved: Maison Goutal (acquired, per the source, no confirmed link)Completed: 2025Sources:↗ globenewswire.com
- Brands involved: feminine-care business (divested, per the source, no confirmed link)Amount: approximately $340 millionAgreed: 2025Sources:↗ en.wikipedia.org
- Brands involved: Wella (divested)Stake: 25.8%Completed: 2025Sources:↗ coty.com
- Brands involved: COSRX (acquired)Stake: 93%Completed: 2021Completed: 2024Phases: 2021 — after an initial 38.4% stake in 2021 · 2024 — Increased its stake in COSRX to roughly 93%, consolidating COSRX as a subsidiaryReservations: Staged acquisition: Amorepacific took control of COSRX — initial 38.4% in 2021, consolidated to ~93% (subsidiary) in 2024. ONE deal, two milestones; primary year 2024 (the year of control).Sources:↗ beautymatter.com
- Brands involved: D.S. & Durga (acquired)Completed: 2024Sources:↗ premiumbeautynews.com
- Brands involved: Yoox Net-a-Porter (YNAP) (divested, per the source, no confirmed link)Agreed: 2024Sources:↗ en.wikipedia.org
- Brands involved: Vhernier (acquired, per the source, no confirmed link)Completed: 2024Sources:↗ en.wikipedia.org
- Brands involved: L'Occitane Group (acquired)Amount: €6 billion-plusCompleted: 2024Reservations: the target company (L'Occitane Group) is NOT the seller; public shareholders, no single sellerSources:↗ skadden.com
- Brands involved: Grown Alchemist (divested)Completed: 2024Sources:↗ en.wikipedia.org
- Brands involved: HRB Brands (acquired, per the source, no confirmed link), Alberto VO5 (acquired), Zest (acquired, per the source, no confirmed link), Coast (acquired, per the source, no confirmed link), Brut (acquired), Pert (acquired, per the source, no confirmed link), Sure (acquired, per the source, no confirmed link), Rave (acquired, per the source, no confirmed link), Thicker Fuller Hair (acquired, per the source, no confirmed link)Completed: 2024Sources:↗ peprofessional.com
- Brands involved: Artdeco Cosmetics Group (acquired, per the source, no confirmed link)Announced: 2024Sources:↗ beautymatter.com
- IPO#Brands involved: Puig Brands, S.A. (divested)Completed: 2024Sources:↗ en.wikipedia.org
- Brands involved: Dr. Barbara Sturm (acquired)Completed: 2024Sources:↗ en.wikipedia.org
- Brands involved: Kenvue (divested, per the source, no confirmed link)Announced: 2021Completed: Jul 2023Phases: 2021 — announced it would spin off its consumer health division · 2023 — J&J completed the separation via a July 2023 exchange offer (IPO 4 May 2023, raising ~$3.8B)Reservations: J&J separated its consumer health division into Kenvue — announced 2021, IPO May 4, 2023, separation completed via exchange offer July 2023 (=deal completion). IPO ≠ separation completion date. Spin-off, no purchase price → amount null. Both the IPO and divestiture observation (#2) are included.Sources:↗ en.wikipedia.org
- Brands involved: Lamisil (acquired, per the source, no confirmed link)Completed: 2023Announced: 1 Nov 2023Phases: 2023 — Karo Healthcare completed the acquisition · 2023 — announced 1 November 2023Sources:↗ karohealthcare.com
- Brands involved: Gianvito Rossi (acquired, per the source, no confirmed link)Stake: 70%Completed: 2023Sources:↗ en.wikipedia.org
- Brands involved: Naviter Ltd (acquired, per the source, no confirmed link)Completed: 2023Sources:↗ mcfcorpfin.com
- Brands involved: Goovi (acquired)Completed: 2023Sources:↗ sodalisgroup.com
- Brands involved: Creed (acquired)Completed: 2023Sources:↗ en.wikipedia.org
- Brands involved: Dr. Dennis Gross Skincare (acquired)Completed: 2023Sources:↗ en.wikipedia.org
- Brands involved: Revlon Group Holdings LLC (acquired, per the source, no confirmed link)Amount: ~$2.7BCompleted: 2023Sources:↗ paulweiss.com
- Brands involved: Bondi Sands (acquired)Completed: 2023Sources:↗ kao.com
- Brands involved: business operations in Russia (divested, per the source, no confirmed link)Completed: 2023Sources:↗ en.wikipedia.org
- Brands involved: Aesop (acquired)Amount: $2.53 billionCompleted: 2023Sources:↗ en.wikipedia.org
- Brands involved: Byredo (acquired)Completed: 2022Sources:↗ manzanitacapital.com
- Brands involved: The Creme Shop (acquired, per the source, no confirmed link)Amount: ~KRW 148.5 billion ($120.2 million)Stake: 65%Completed: 2022Sources:↗ kedglobal.com
- Brands involved: Reebok (acquired, per the source, no confirmed link)Amount: over US$2.5 billionAnnounced: 2021Completed: 2022Phases: 2021 — Announced acquisition of Reebok · 2022 — closed 2022Sources:↗ en.wikipedia.org
- Brands involved: Stella Pack (acquired, per the source, no confirmed link)Completed: 2022Sources:↗ sarantisgroup.com
- Brands involved: Hero Cosmetics (acquired)Amount: reported $630 millionCompleted: 2022Sources:↗ en.wikipedia.org
- Brands involved: Grown Alchemist (acquired)Completed: 2022Sources:↗ en.wikipedia.org
- Brands involved: Chantecaille (acquired)Completed: 2022Sources:↗ en.wikipedia.org
- Brands involved: Briogeo (acquired)Completed: 2022Sources:↗ wellacompany.com
- Brands involved: Healthspan Group Limited (acquired, per the source, no confirmed link)Stake: 100%Completed: 2022Sources:↗ en.wikipedia.org
- Brands involved: Tata Harper (acquired)Announced: 1 Sept 2022Completed: 2022Phases: 2022 — announced 1 September 2022 · 2022 — closed early Q4 2022Sources:↗ prnewswire.com
- Brands involved: Tom Ford (acquired)Amount: $2.8 billionCompleted: 2022Sources:↗ en.wikipedia.org
- Brands involved: Wild Planet Foods (acquired, per the source, no confirmed link)Completed: 2021Sources:↗ en.wikipedia.org
- Brands involved: Jil Sander (acquired)Completed: 2021Sources:↗ otb.net
- Brands involved: TheraBreath (acquired, per the source, no confirmed link)Amount: $580 millionCompleted: 2021Sources:↗ en.wikipedia.org
- Brands involved: Sol de Janeiro (acquired)Stake: 83%Completed: 2021Sources:↗ en.wikipedia.org
- Brands involved: Billie (acquired, per the source, no confirmed link)Amount: approximately $310 millionCompleted: 2021Sources:↗ en.wikipedia.org
- Brands involved: personal care business (divested, per the source, no confirmed link)Completed: 2021Sources:↗ en.wikipedia.org
- Completed: 2021Sources:↗ en.wikipedia.org
- Brands involved: Tiffany & Co. (acquired)Amount: approximately EUR 16 billionCompleted: 2021Sources:↗ en.wikipedia.org
- Brands involved: Deciem Beauty Group (acquired, per the source, no confirmed link), The Ordinary (acquired), NIOD (acquired)Completed: 2021Sources:↗ en.wikipedia.org
- Completed: 2020Sources:↗ prnewswire.com
- Brands involved: Physiogel brand business rights (acquired, per the source, no confirmed link)Amount: GBP 125 millionCompleted: 2020Sources:↗ beautymatter.com
- Brands involved: Brooks Brothers (acquired, per the source, no confirmed link)Completed: 2020Sources:↗ en.wikipedia.org
- Brands involved: Forever 21 (acquired, per the source, no confirmed link)Completed: 2020Sources:↗ en.wikipedia.org
- Brands involved: Hello Products LLC (acquired, per the source, no confirmed link)Completed: 2020Sources:↗ colgatepalmolive.com
- Brands involved: Luxury Brand Partners (acquired)Amount: $50 millionCompleted: 2020Sources:↗ wwd.com
- Brands involved: Luksja (acquired, per the source, no confirmed link)Completed: 2020Sources:↗ sarantisgroup.com
Summarised source rows
Source rows that list several brands without evidence of a single deal — kept out of the confirmed deal count.
- Brands involved: Kama Ayurveda (acquired, per the source, no confirmed link), Loto del Sur (acquired, per the source, no confirmed link)Completed: 2022Sources:↗ en.wikipedia.org
- Completed: 2017Sources:↗ sodalisgroup.com
- Brands involved: MATCHCo (acquired, per the source, no confirmed link), Giaran Inc. (acquired, per the source, no confirmed link)Completed: 2017Sources:↗ en.wikipedia.org
- Brands involved: REN Skincare (acquired, per the source, no confirmed link), Kate Somerville (acquired), Schmidt's Naturals (acquired)Completed: 2017Sources:↗ en.wikipedia.org