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Group

LG H&H (LG Household & Health Care)

3 brands · founded 2001 · South Korea

LG H&H (LG Household & Health Care) is a South Korean consumer-goods company headquartered in Seoul. It manages three business divisions — beauty and cosmetics, household goods, and beverages — which makes it a diversified group rather than a pure beauty company [1]. The corporate entity took its present form in April 2001, when it was spun off from LG Chem and listed on the Korea Stock Exchange [1].

Within the beauty industry, the group is best known as the owner of a broad portfolio of Korean cosmetics brands, from luxury lines such as The History of Whoo to mass-market names such as The Face Shop. Its consumer-facing beauty operations are presented under the "LG Beauty" name.

History & milestones

The company traces its corporate independence to April 2001, when LG Household & Health Care separated from LG Chem and became a separately listed entity on the Korea Stock Exchange [1]. Over the following two decades it expanded well beyond household products, building parallel businesses in beverages and cosmetics through a sustained run of acquisitions.

The beverage push began in 2007 with the purchase of the former Coca-Cola Korea Bottling Company, and continued with Diamond Water in 2009 and Haitai Beverage in 2011 [1]. In parallel, the group assembled its cosmetics portfolio, acquiring the brand-shop chain The Face Shop in 2010 and the cosmeceutical firm CNP Cosmetics in 2014 [1]. From the late 2010s onward it moved into international beauty markets through deals in North America and across Asia.

Portfolio & brands

The group divides its cosmetics brands broadly by price tier. Its high-end lines include The History of Whoo — the group's flagship luxury range — along with O HUI, Su:m37° and belif [1]. In the mid-to-lower price segment it lists isa knox and the brand-shop chain The Face Shop [1]. CNP, a cosmeceutical brand acquired in 2014, is also part of the beauty portfolio [1].

The History of Whoo, built around traditional Korean herbal formulas, has been the group's leading luxury line, while The Face Shop operates in the standalone brand-store format common to Korean cosmetics retail.

Acquisitions & strategy

Acquisitions have been central to how LG H&H grew each of its three divisions. On the beverage side, it bought Coca-Cola Beverage (the former Coca-Cola Korea Bottling Company) in 2007, Diamond Water in 2009, and Haitai Beverage in 2011 [1].

In cosmetics, the group added The Face Shop in 2010, the brand Violet Dream (formerly VOV) in 2012, and CNP Cosmetics in 2014 [1]. It then pursued a series of international beauty deals. In 2019 it agreed to acquire New Avon LLC, Avon's North American business, from Cerberus and Avon Products for $125 million [4]. In 2020 it bought the Physiogel brand business rights for Asia and North America from GlaxoSmithKline for £125 million [5]. In 2022 it acquired a 65% stake in the Los Angeles-based brand The Creme Shop for about 148.5 billion won, roughly $120.2 million [6].

Ownership

LG H&H is a public company listed on the Korea Exchange under the code 051900 [1]. It forms part of the LG Corporation chaebol, and LG Corp is its largest shareholder, holding about 34% according to the company's public filings [1].