Glowpedia
From the fact base

Analyses.

What the fact base shows when you count across all 3,439 brands with an article on this edition: who owns them, where they come from, which certifications they carry, when they were founded and where in the Nordics and Germany they are sold. Only figures from our own data, no estimates.

Who owns the beauty brands.

Ownership concentration in the encyclopedia: what share of brands belong to a group, which groups own the most, where the groups are based and how ownership events are distributed across the decades.

50.3%
Linked to a group
49.3%
Owned by a group
Where the brands come from.

Countries of origin for the brands in the encyclopedia, and how origin relates to where the brands are actually sold on the five markets we track.

62
Countries of origin
14.6%
Nordic origin
How widespread the certifications are.

How many brands state an independent certification, which certifications are most common, and how the share differs between countries of origin and product categories. The claims are the brands' own, with quote and source on the hub pages.

16%
State at least one certification
15
Distinct certifications
Certification pass

A sourced review of what each certification and self-stated claim rests on — who states it, whose website the source is on, and that none has yet been checked against the certifying bodies' registers.

8,977
Statements in total
11.4%
Certification statements
When the brands were founded.

Founding years of the brands in the encyclopedia: distribution by decade, the oldest brands, the share of new brands and how the median age differs between countries of origin.

91.3%
Have a known founding year
2,007
Median founding year
Where the brands are sold.

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

87.1%
Sold on at least one market
42.2%
Sold on all five markets
Origin and ownership.

Where the brands were founded, crossed with where their current owner is based. Country of manufacture is not yet in the fact base and will be added once harvested. The figures cover brands with an owner of known country and are shares of the brands in the sample — never market shares.

49.3%
Has an owner
12.7%
Owner country known

Computed on 2026-10-05 from Glowpedia's fact base for the 3,439 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.