Glowpedia
From the fact base

Where the brands are sold.

All analyses

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-09-08 from Glowpedia's fact base for the 3,209 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Key figures

3,209
Brands in the data
86.7%
Sold on at least one market
2,782
44.6%
Sold on all five markets
1,241
16.3%
Sold on one market only
454

Brands and products by market

CountShareProducts
Sweden2,424
75.5%
199,793
Norway1,571
49%
108,138
Denmark2,437
75.9%
183,790
Finland2,130
66.4%
160,494
Germany1,764
55%
108,533

On how many markets a brand is sold

CountShare
1 market454
16.3%
2 markets196
7.1%
3 markets289
10.4%
4 markets602
21.6%
5 markets1,241
44.6%

Brands sold on one market only

CountShare
Sweden123
4.4%
Norway62
2.2%
Denmark191
6.9%
Finland61
2.2%
Germany17
0.6%

Brands shared between markets

CountSwedenNorwayDenmarkFinlandGermany
Sweden2,4242,4241,4962,2252,0521,734
Norway1,5711,4961,5711,4441,3971,280
Denmark2,4372,2251,4442,4372,0311,726
Finland2,1302,0521,3972,0312,1301,700
Germany1,7641,7341,2801,7261,7001,764

Widest presence

MarketsProducts
L'Oréal Paris510,675
M·A·C Cosmetics59,992
Wella57,790
NYX Professional Makeup56,080
Clinique55,835
essence55,728
Catrice55,500
Lancôme55,085
KIKO Milano54,940
Nivea54,827
Dior54,549
Depend54,432
Brands by market