Glowpedia
From the fact base

Where the brands are sold.

All analyses

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-10-07 from Glowpedia's fact base for the 3,600 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Version 2026-10-06 · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,600
Brands in the data#
87.5%
Sold on at least one market#
3,150
40.2%
Sold on all five markets#
1,265
25.1%
Sold on one market only#
790

Brands and products by market

CountShareProducts
Sweden2,448
68%
207,659
Norway1,590
44.2%
112,318
Denmark2,469
68.6%
191,872
Finland2,152
59.8%
167,360
Germany2,150
59.7%
122,598

On how many markets a brand is sold

CountShare
1 market790
25.1%
2 markets204
6.5%
3 markets278
8.8%
4 markets613
19.5%
5 markets1,265
40.2%

Brands sold on one market only

CountShare
Sweden123
3.9%
Norway64
2%
Denmark187
5.9%
Finland59
1.9%
Germany357
11.3%

Brands shared between markets

CountSwedenNorwayDenmarkFinlandGermany
Sweden2,4482,4481,5132,2562,0721,771
Norway1,5901,5131,5901,4691,4141,308
Denmark2,4692,2561,4692,4692,0591,767
Finland2,1522,0721,4142,0592,1521,737
Germany2,1501,7711,3081,7671,7372,150

Widest presence

MarketsProducts
L'Oréal Paris510,710
M·A·C Cosmetics510,112
Wella57,977
Revolution57,259
NYX Professional Makeup56,138
essence56,098
Clinique55,991
Catrice55,583
KIKO Milano55,316
Lancôme55,228
Nivea55,090
Dior54,834
Versions
  • 2026-10-06 · N=3,600 · 2026-09-10 · 4 key figures changed · 99 brands added, 0 removed
  • 2026-10-05 · N=3,501 · 2026-09-10 · 4 key figures changed · 62 brands added, 0 removed
  • 2026-10-04 · N=3,439 · 2026-09-10 · 4 key figures changed · 41 brands added, 0 removed
  • 2026-10-01 · N=3,398 · 2026-09-10 · 1 key figures changed · 1 brands added, 1 removed
  • 2026-09-30 · N=3,398 · 2026-09-10 · 4 key figures changed · 153 brands added, 0 removed
  • 2026-09-20 · N=3,245 · 2026-09-10 · 4 key figures changed · 36 brands added, 0 removed
  • 2026-09-15 · N=3,209 · 2026-09-10 · 1 key figures changed · 0 brands added, 0 removed
  • 2026-09-13 · N=3,209 · 2026-09-10 · 3 key figures changed · 0 brands added, 0 removed
  • 2026-09-08 · N=3,209 · 2026-09-09
Brands by market