Glowpedia
From the fact base · 2026-10-18

Where the brands are sold.

To the current analysis

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-10-18 from Glowpedia's fact base for the 3,819 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-10-18 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,819
Brands in the data#
89.1%
Sold on at least one market#
3,403
37.7%
Sold on all five markets#
1,283
30.2%
Sold on one market only#
1,028

Brands and products by market

CountShareProducts
Sweden2,446
64.1%
209,332
Norway1,598
41.8%
113,266
Denmark2,474
64.8%
193,933
Finland2,160
56.6%
169,083
Germany2,455
64.3%
131,455

On how many markets a brand is sold

CountShare
1 market1,028
30.2%
2 markets209
6.1%
3 markets260
7.6%
4 markets623
18.3%
5 markets1,283
37.7%

Brands sold on one market only

CountShare
Sweden114
3.4%
Norway62
1.8%
Denmark186
5.5%
Finland57
1.7%
Germany609
17.9%

Brands shared between markets

CountSwedenNorwayDenmarkFinlandGermany
Sweden2,4462,4461,5212,2582,0791,816
Norway1,5981,5211,5981,4771,4211,331
Denmark2,4742,2581,4772,4742,0681,812
Finland2,1602,0791,4212,0682,1601,774
Germany2,4551,8161,3311,8121,7742,455

Widest presence

MarketsProducts
L'Oréal Paris510,892
M·A·C Cosmetics510,120
Wella58,119
Revolution57,280
NYX Professional Makeup56,141
essence56,131
Clinique56,018
Catrice55,594
KIKO Milano55,338
Lancôme55,269
Nivea55,110
Dior54,850