Glowpedia
From the fact base · 2026-10-17

Where the brands are sold.

To the current analysis

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-10-17 from Glowpedia's fact base for the 3,819 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-10-17 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,819
Brands in the data#
87.4%
Sold on at least one market#
3,338
38.3%
Sold on all five markets#
1,277
29.1%
Sold on one market only#
970

Brands and products by market

CountShareProducts
Sweden2,446
64.1%
209,257
Norway1,594
41.7%
113,154
Denmark2,471
64.7%
193,439
Finland2,155
56.4%
168,818
Germany2,375
62.2%
128,837

On how many markets a brand is sold

CountShare
1 market970
29.1%
2 markets206
6.2%
3 markets266
8%
4 markets619
18.5%
5 markets1,277
38.3%

Brands sold on one market only

CountShare
Sweden119
3.6%
Norway64
1.9%
Denmark186
5.6%
Finland57
1.7%
Germany544
16.3%

Brands shared between markets

CountSwedenNorwayDenmarkFinlandGermany
Sweden2,4462,4461,5172,2552,0741,803
Norway1,5941,5171,5941,4731,4181,322
Denmark2,4712,2551,4732,4712,0621,800
Finland2,1552,0741,4182,0622,1551,764
Germany2,3751,8031,3221,8001,7642,375

Widest presence

MarketsProducts
L'Oréal Paris510,884
M·A·C Cosmetics510,119
Wella58,089
Revolution57,279
NYX Professional Makeup56,138
essence56,126
Clinique56,013
Catrice55,588
KIKO Milano55,310
Lancôme55,264
Nivea55,106
Dior54,850