Glowpedia
From the fact base · 2026-10-13

Where the brands are sold.

To the current analysis

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-10-13 from Glowpedia's fact base for the 3,600 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-10-13 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,600
Brands in the data#
87.8%
Sold on at least one market#
3,162
40.3%
Sold on all five markets#
1,275
25.1%
Sold on one market only#
795

Brands and products by market

CountShareProducts
Sweden2,445
67.9%
208,384
Norway1,591
44.2%
112,657
Denmark2,470
68.6%
192,608
Finland2,153
59.8%
168,096
Germany2,200
61.1%
127,891

On how many markets a brand is sold

CountShare
1 market795
25.1%
2 markets207
6.6%
3 markets265
8.4%
4 markets620
19.6%
5 markets1,275
40.3%

Brands sold on one market only

CountShare
Sweden118
3.7%
Norway64
2%
Denmark186
5.9%
Finland57
1.8%
Germany370
11.7%

Brands shared between markets

CountSwedenNorwayDenmarkFinlandGermany
Sweden2,4452,4451,5132,2552,0721,804
Norway1,5911,5131,5911,4701,4151,320
Denmark2,4702,2551,4702,4702,0601,799
Finland2,1532,0721,4152,0602,1531,764
Germany2,2001,8041,3201,7991,7642,200

Widest presence

MarketsProducts
L'Oréal Paris510,815
M·A·C Cosmetics510,113
Wella57,972
Revolution57,273
NYX Professional Makeup56,138
essence56,120
Clinique56,001
Catrice55,588
KIKO Milano55,293
Lancôme55,258
Nivea55,101
Dior54,836