From the fact base
Who owns the beauty brands.
All analysesOwnership concentration in the encyclopedia: what share of brands belong to a group, which groups own the most, where the groups are based and how ownership events are distributed across the decades.
Computed on 2026-10-04 from Glowpedia's fact base for the 3,439 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.
The figures have changed since stored version 2026-09-30 · rule set 2026-09-10 · Which observations are behind the figure?
Key figures
Groups with the most brands
| Count | Share | Licensed | |
|---|---|---|---|
| L'Oréal | 38 | 1.1% | 4 |
| Unilever | 24 | 0.7% | 1 |
| The Estée Lauder Companies | 22 | 0.6% | 1 |
| LVMH Moët Hennessy Louis Vuitton | 19 | 0.6% | 1 |
| Henkel AG & Co. KGaA | 18 | 0.5% | 0 |
| Puig Brands, S.A. | 16 | 0.5% | 1 |
| Coty Inc. | 16 | 0.5% | 12 |
| Procter & Gamble | 13 | 0.4% | 1 |
| Revlon | 11 | 0.3% | 5 |
| Orkla ASA | 11 | 0.3% | 0 |
| Kenvue Inc. | 11 | 0.3% | 0 |
| Kao Corporation | 11 | 0.3% | 0 |
| Amorepacific | 11 | 0.3% | 0 |
| Wella Company | 10 | 0.3% | 1 |
| American International Industries | 9 | 0.3% | 0 |
| Shiseido Company, Limited | 9 | 0.3% | 2 |
| Beiersdorf AG | 8 | 0.2% | 0 |
| Pierre Fabre | 7 | 0.2% | 0 |
| GIVET SRL | 7 | 0.2% | 0 |
| Edgewell Personal Care | 7 | 0.2% | 0 |
Where the groups are based (share of group-owned brands)
| Count | Share | |
|---|---|---|
| United States | 111 | 6.5% |
| France | 70 | 4.1% |
| United Kingdom | 40 | 2.4% |
| Italy | 38 | 2.2% |
| Germany | 37 | 2.2% |
| Japan | 26 | 1.5% |
| Spain | 25 | 1.5% |
| South Korea | 18 | 1.1% |
| Norway | 15 | 0.9% |
| Switzerland | 14 | 0.8% |
| Poland | 8 | 0.5% |
| United Arab Emirates | 7 | 0.4% |
Ownership events by decade
| Count | Share | |
|---|---|---|
| The 2020s | 478 | 28.3% |
| The 2010s | 553 | 32.8% |
| The 2000s | 277 | 16.4% |
| The 1990s | 174 | 10.3% |
| The 1980s | 82 | 4.9% |
| The 1970s | 50 | 3% |
| The 1960s | 31 | 1.8% |
| The 1950s | 13 | 0.8% |
Versions
- 2026-10-04 · N=3,439 · 2026-09-10 · 7 key figures changed · 42 brands added, 1 removed
- 2026-09-30 · N=3,398 · 2026-09-10 · 7 key figures changed · 153 brands added, 0 removed
- 2026-09-15 · N=3,245 · 2026-09-10 · 7 key figures changed · 36 brands added, 0 removed
- 2026-09-08 · N=3,209 · 2026-09-09