Group

GIVET SRL

7 brands · founded 2022 · Italy

GIVET SRL is an Italian company that describes itself as a "B2B house of beauty brands" — a group whose business is creating, developing and scaling its own cosmetics labels rather than manufacturing a single product line. It was founded in Italy on 14 March 2022 and is registered in Turin, at Corso Vittorio Emanuele II [1][3]. Organised as a società a responsabilità limitata (SRL), the Italian form of a private limited company, it is privately held.

What sets GIVET SRL apart from a conventional cosmetics maker is its house-of-brands model. The group says it owns each of its brands outright and supports them from concept through to sale — handling design, go-to-market and retail activation in-house [4]. Its stated portfolio runs to eight consumer beauty brands, making the group notable less for any one product than for the number of labels it operates.

History & milestones

GIVET SRL is a young company, founded on 14 March 2022 [1]. Unlike heritage beauty houses assembled over decades through acquisition, it has grown by launching and developing brands itself. The company describes a full-cycle role: creating a brand, designing it, and taking it to market with retail partners [4]. Its portfolio has continued to widen since founding, with Saffee among the more recently added labels, dated to 2025.

Portfolio & brands

According to GIVET SRL, its portfolio comprises eight brands: Novellista, Korika, Iconique Professional, Saffee, Mediblanc, BrushArt, Nobea and Skinsoo [1]. The group also lists the label I/ME among the brands it owns. One of the labels, Iconique Professional, is presented by name as a professional range; the group's public materials give limited detail on the others.

The group frames all of these as its own brands rather than third-party lines it merely distributes. In its words, each brand is owned by GIVET, developed with what the company calls trusted partners, and then supported end to end, from concept and design to go-to-market and retail activation [4]. This in-house ownership is the defining feature the company returns to when describing how the portfolio is built and run.

Ownership

GIVET SRL is privately held. Its legal form, an Italian SRL, is a private limited company with no public share listing, and the group states that every brand in its portfolio is owned by GIVET rather than by outside investors [4]. The business-information provider Dun & Bradstreet corroborates the existence and Turin location of the Italian entity [5]. No parent company, external shareholders or acquisition history are recorded in the available sources; consistent with the group's own account, its brands appear to have been built in-house rather than bought.

Brands in the group