BrushArt

BrushArt is an Italian beauty-tools brand that sells makeup brushes, sponges and hair-styling accessories aimed at a young, trend-led audience. It is one of the brands owned by GIVET SRL, a brand-development company based in Turin [1][10]. The line is positioned around affordable, social-media-driven tools rather than cosmetics or skincare, and it reaches shoppers chiefly through the online retailer Notino across Italy and Central and Eastern Europe.

The founding year of BrushArt itself is not stated on the brand's own materials or on its parent company's site, and no independent record of a launch date could be found. What is documented is the parent: GIVET SRL was registered in Italy on 14 March 2022 [9].

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

BrushArt sits within the portfolio of GIVET SRL, headquartered at Corso Vittorio Emanuele II in Turin [1]. GIVET describes itself as a company that "builds, scales, and elevates beauty brands," handling brand creation, go-to-market and marketing while outsourcing production; it says it works with 87 suppliers across more than 13 countries for formulation, manufacturing and packaging [8][9]. In practice that makes GIVET a brand house rather than a manufacturer, and BrushArt one label among several it operates.

GIVET lists BrushArt alongside sister brands including Novellista, I/ME, SKINSOO, Iconique Professional, NOBEA, Saffee, Korika and Mediblanc [10]. The company says it operates in more than 27 countries [10]. Because BrushArt's founding date is unrecorded, it is not clear whether GIVET created the brand or acquired an existing one; the documented facts establish only the ownership relationship, not BrushArt's origin.

BrushArt frames itself as, in its own words, a "high performing, yet seriously affordable beauty brand created in the name of play" [1]. The company sets out a mission to "repaint the beauty game" with tools meant to push creative boundaries and encourage self-expression, and it explicitly rejects perfectionism: its products, the brand says, "are made to be experimented with. Create, mess up, then try again" [2].

The positioning rests on four stated pillars — trendy, affordable, quality and inclusive — and leans heavily on social-media culture, with copy inviting customers to pick up "that shiny new TikTok tool" [1]. The brand's tagline is "Beauty Beyond Boundaries"; on GIVET's portfolio page it is also described as "beauty tools for endless exploration" [10]. No vegan, cruelty-free or sustainability claims appear on the brand's microsite, and some products, such as its boar-bristle hairbrushes, use animal-derived materials.

The range is built around tools and accessories rather than colour cosmetics. On the makeup side it includes brushes for blush, concealer and eyeshadow, beauty sponges, powder puffs and cleaning accessories. Named items include the Make-up Sponge Basic, the Soft Glam Makeup Brush Set — described as five tools in a pouch — and the Professional B4 Blush Brush.

The hair category covers boar-bristle paddle brushes, ceramic round brushes, a heatless curling set marketed as a way to create waves "with no risk of heat damage," scalp scrub brushes and satin scrunchies. The brand's on-site tutorial content is limited, centred on a single guide to its heatless curling set, with further material directed to its social channels.

BrushArt operates a single-page microsite in seven languages — English, Czech, Slovak, Polish, Hungarian, Romanian and Italian — whose main call to action sends visitors to the cosmetics retailer Notino rather than to an in-house shop [1]. Notino, a Czech-based retailer, functions as the brand's primary sales channel, which is reflected in customer reviews drawn largely from its Czech and Slovak sites. Notino, writing as a retailer, describes BrushArt as "a youthful brand that's setting trends in makeup, hair care and styling" and as offering "everything a true It Girl needs" [12].

BrushArt is active. Its microsite carries a 2026 copyright notice and continues to list products through Notino, and it maintains accounts on Instagram and TikTok under the handle @brushart.official [1]. The brand's reach is concentrated in continental Europe — Italy and the Central and Eastern European markets served by its parent and by Notino — rather than being a single-country or fully global operation.