Korika

Korika is a skincare brand that positions itself within K-beauty, pairing Korean skincare traditions with a liposome-based delivery technology. It is owned and operated by GIVET S.R.L., a Turin-based "house of beauty brands" that builds and scales cosmetic labels [3][5]. This dual identity sits at the centre of the brand: its products are manufactured in Korea and marketed as authentically Korean, while the company that owns the trademark and runs the business is Italian [8].

The brand is active. Its most recent documented activity is a marketing campaign that ran across the Czech Republic and Poland from 15 to 23 October 2025 [6].

Korika was created by GIVET S.R.L. rather than by named individual founders; no founder is disclosed in the brand's own materials or the parent company's site. GIVET describes itself as a B2B operation that creates, develops and scales cosmetic brands, handling go-to-market strategy, design and pan-European logistics. According to its corporate site, GIVET was established on 14 March 2022 and serves more than 27 markets through a portfolio that also includes NOVELLISTA, ICONIQUE Professional, SKINSOO, BrushArt, MEDIBLANC, Saffee and NOBEA [5].

The earliest documented evidence of Korika as a distinct brand predates its parent's incorporation: an EU trademark for the name was filed with the EUIPO on 26 August 2021 and registered on 13 December 2021, listed to GIVET S.R.L. in Turin [10]. Because the parent company was not formally incorporated until March 2022, the mark was filed before incorporation and is associated with GIVET from its formation.

The brand's national origin is reported inconsistently across sources, and the difference is one of identity versus corporate domicile. Editorial coverage and the product narrative present Korika as South Korean, citing manufacturing in Korea [8]. The brand's own site simultaneously lists its registered address as GIVET SRL in Turin, Italy [1]. In practice the products are made in Korea while the owning company is Italian; the brand leans on the former for its identity.

Korika frames itself as a fusion brand, bridging Korean skincare heritage with what it calls modern delivery technology for European consumers. Its tagline is "The Beauty of Fusion" [5]. The company says its aim is "to innovate skincare by combining all elements of Korean tradition and cutting-edge technology, achieving a perfect balance between Eastern and Western beauty perspectives" [1]. In its parent's brand listing, Korika is described as holding "a selective position in K-beauty," blending traditional Korean skincare with technology.

The brand's stated approach condenses the longer Korean multi-step routine into a simpler ritual organised around two pillars: heritage ingredients associated with Jeju Island, and a liposome-based delivery method. Its marketing addresses concerns including ageing, irritation, dryness and dullness, and aligns the line with the broader glass-skin trend in K-beauty.

Korika is a skincare-only brand. Its range spans cleansers, toners, serums, creams, eye treatments, sheet masks and sun protection, organised into collections such as a Korean Heritage line built on Jeju botanicals, a Hi-Tech Liposome line, and a SuperFruits line. Products named by the company as signatures include the Youth Elixir Cream, the Skin Barrier Gel Cream, the Hydrating Eye Patch Mask, the Cell Renew Eye Cream and the Silk Sleeping Mask. The ingredient database INCIDecoder, which tracks eleven Korika products, lists hero ingredients including several types of hyaluronic acid, hydrolyzed collagen, marine stem cells, silk and Jeju mandarin [9].

The brand's central technical claim concerns its liposome delivery. GIVET describes the Hi-Tech Liposome line as encapsulating active ingredients "in microscopic liposomes for precise and efficient penetration deep within the skin." Editorial coverage of the brand's Romanian launch reported that this patented liposomal technology locks actives into capsules "100 times smaller than the skin's pores" to speed their transfer into the skin [8].

Korika is sold across several European markets through digital channels, retail media and retail partners; in Romania it launched in April 2024 through the Notino store network in Bucharest [8]. It has also extended its online retail presence in the Czech market via Alza.cz. The October 2025 campaign across the Czech Republic and Poland was framed by GIVET around Korean-inspired routines and pre-holiday self-care [6]. The brand's parent has separately described the target audience as socially engaged consumers aged roughly 20 to 35.

No certifications, sustainability commitments, awards or controversies are documented in the available sources.

Korika is active. It is owned by GIVET S.R.L. of Turin and distributed across multiple European markets, with manufacturing in Korea. The most recent visible activity in the sources is the Czech and Polish campaign that concluded on 23 October 2025 [6].