SKINSOO

SKINSOO is a Korean dermocosmetics skincare brand launched in September 2025 by GIVET SRL, an Italian business-to-business beauty house based in Turin [1][2]. The brand describes itself as "Made in Korea," formulated and manufactured in South Korea and developed with Korean skincare experts, while its parent and distributor is an Italian company. Its products are built around plant-derived exosome technology and are sold across GIVET's European distribution network.

The brand's country of origin is presented in two ways across its own materials. The homepage and product positioning frame SKINSOO as a Korean brand, with a "Made in Korea" label and Korean-developed formulas [1]. The company information on the brand site, however, lists the headquarters as GIVET SRL in Turin, Italy [2]. GIVET functions as the parent and distributor rather than the brand's country of identity, which the company presents as Korean.

SKINSOO is one of several brands in the portfolio of GIVET SRL, an Italian house of beauty brands founded in 2022 that creates, develops and scales cosmetic labels under an asset-light, B2B model [4][6]. GIVET announced SKINSOO on 11 July 2025 and launched it on 3 September 2025, describing the move as its strategic entry into the dermocosmetics segment [5]. According to the company, the European dermocosmetics category was "crowded with French and German incumbents," and GIVET saw an opening for lighter textures and what it calls smarter delivery systems.

The name combines "SKIN," for the brand's dermocosmetics focus, with "SOO," which the company describes as a Korean word symbolising water, purity and vitality. No individual founders are named in the brand's or parent company's published materials; the label was developed corporately within GIVET rather than around a founder narrative. GIVET's other brands include NOVELLISTA, I/ME, BrushArt, Iconique Professional, NOBEA and Saffee.

SKINSOO's range is organised into three exosome lines: PurifyCell, HydraCell and LuminaCell, spanning cleansers, toners, serums and creams. The HydraCell range is positioned for dry and sensitive skin, and LuminaCell for dullness and signs of ageing. Listed active ingredients include hyaluronic acid, ceramides, peptides, niacinamide and stabilised vitamin C, alongside the plant-based exosomes and what the company describes as patented liposomes [4].

The brand's central technology is plant-derived exosomes, which SKINSOO defines as nano-sized particles secreted by living plant cells that carry proteins, amino acids and mRNA between cells. The company says its patented process isolates and stabilises these biomolecules to help active ingredients penetrate deeper skin layers [3]. SKINSOO's products are described as fragrance-free and dermatologically tested [5]. The company reports clinical results including a hydration increase of up to 56% after four weeks for HydraCell, and reduced visible pigment spots after seven weeks for LuminaCell [1].

SKINSOO positions itself as clinical, minimalist and fragrance-free, built on what it calls three core principles: scientific innovation, clinical credibility and effortless results [5]. The company states that its aim is to simplify K-beauty into minimalist routines that are easy to follow without compromising on performance, and to target the root causes of skin concerns rather than their visible symptoms. Its tagline is "Exosome powered. Clinically proven. For results that last" [4]. The brand is aimed at ingredient-conscious skincare consumers of all genders and ages.

SKINSOO is an active brand. Launched in September 2025, it had been on the market for less than a year at the time this profile was compiled, distributed through GIVET's European retail network, which the company reports spans 27 markets [5]. Its published record to date consists chiefly of its own brand site and GIVET's launch press materials; no independent editorial coverage or awards were identified.