Iconique Professional

Iconique Professional is an Italian hair-care brand based in Turin and owned by the beauty company GIVET SRL [1]. It sells premium everyday shampoos, conditioners, masks and treatments organised into named ranges, and frames its products around personal individuality rather than transformation. Despite the word "Professional" in its name, it is not a salon-exclusive house: it is a young, brand-house-built line sold through mainstream online beauty retailers.

The brand is active. It was rebranded around 2025 under GIVET's ownership, and GIVET has described it as the fastest-growing brand in its portfolio [2].

Iconique Professional is one of several beauty brands held by GIVET SRL, a company founded in Italy on 14 March 2022 [3]. GIVET shares Iconique's Turin address and describes itself as a brand-house that builds, scales and refreshes beauty brands rather than a traditional manufacturer; it says it designs identities in-house and partners with 87 suppliers across more than thirteen countries for formulation, manufacturing and packaging [4]. Its portfolio also includes Novellista, I/ME, SKINSOO, BrushArt, NOBEA and Saffee, among others [4].

The current Iconique Professional identity was created by the external agency Bakic Group, which handled the naming, logo, brand and packaging design [5]. According to GIVET, the brand existed in an earlier form before this rebrand rather than launching new [2]; the specific year it first appeared is not publicly disclosed.

Iconique Professional positions itself as premium hair care for everyday use, developed by hair experts in Italy and aimed at women. Its stated mission is to give women everyday hair care designed to boost confidence and enhance natural beauty through effective, expertly developed formulas. The messaging centres on individuality: "There is only one you," the company writes, framing each product as made for the customer personally rather than as an aspirational ideal. The brand sums up this idea in the tagline "Your Own Kind of ICONIQUE." It lists six stated values: respect, empathy, innovation and science, transparency, authentic beauty and confidence.

GIVET has described the brand's commercial proposition as "professional performance, made accessible" [2] — positioning rather than salon distribution. The line is sold through online beauty retailers, including Notino across several European markets [6].

The range is organised into named lines built around specific hair needs. Among them are Strong Like You for repair and strengthening, Caring Like You for deep hydration, Dreaming Big Like You for volume and thickness, Cool Like You for blonde maintenance, and Brave Like You, a men's energising line; further lines cover anti-hair-loss, colour protection, scalp cleansing and heat protection. Across these sit shampoos, conditioners, masks, serums, sprays, leave-in treatments and oils, along with multi-product gift sets sold as complete routines.

The company highlights three hero ingredients in its strengthening formulas: hydrolysed wheat protein, chestnut fruit extract and hydrolysed rice protein, describing the wheat protein as broken into smaller parts so it can enter the hair shaft, and the chestnut extract as forming a protective film that seals the cuticle [7]. For the Strong Like You line, the brand says laboratory testing showed the products reduce hair breakage by up to 61% and make detangling up to 70% easier [7]. No patents, proprietary technology names or research partnerships are disclosed.

Iconique Professional is an active brand. Its website and blog are current, and GIVET and the brand posted about it on social media into 2025, including promotion of its gift sets [2]. As a recently rebranded line under a parent company that was itself founded only in 2022, it has a short documented history; no awards, independent editorial coverage or controversies were found in the available sources.