NOBEA

NOBEA is a makeup brand within the portfolio of Givet SRL, an Italian business-to-business house of beauty brands based in Turin [1][2]. It produces colour cosmetics and nail products positioned around accessible pricing, with the parent company describing the range as "color cosmetics inspired by Italian elegance" and built around a focus on the eyes and ready-to-use makeup sets. The brand remains active, with its most recent recorded public activity being a 2024 trade-fair appearance.

The brand's national origin is described differently by different sources. Givet, its parent owner, presents NOBEA as Italian-inspired and lists it among its Italy-based brands [1]. The retailer Notino, by contrast, has described NOBEA as "a French brand of decorative cosmetics" [3]. This article follows the parent company's own positioning on questions of corporate identity; Notino's "French" descriptor appears to reflect earlier retailer copy or French-inspired marketing rather than where the company is domiciled.

NOBEA is owned by Givet SRL, a company founded in Italy on 14 March 2022 that builds and operates its own cosmetic brands and provides go-to-market and marketing support across European markets [2]. Givet's portfolio spans skincare, haircare, oral care, fragrance, makeup and accessories, and includes brands such as Novellista, I/ME, SKINSOO, BrushArt, Iconique Professional and Saffee alongside NOBEA [2].

The timeline raises an unresolved question about NOBEA's history. Independent editorial reviews of NOBEA products date back to at least April 2020 [11], which predates Givet's own incorporation in 2022. This suggests the brand existed before joining the Givet portfolio rather than being created within it, though available sources do not document how or when it came under Givet's ownership.

NOBEA presents itself around simplicity and ease. The parent company pairs the brand with the tagline "Perfect in a single touch" and the line "because perfection should be simple". Its stated emphasis is on practical, ready-to-use collections, eye-focused products, and quality at an affordable price [1].

The brand's core range is its Day-to-Day line, which spans lip, eye, face and nail products. Named items include the Day-to-Day Matte Lipstick, the Day-to-Day Gel-like Nail Polish, the Day-to-Day Naturally Nude Eyeshadow Palette and the Day-to-Day Full Coverage Concealer, alongside gift sets such as the Beauty Pleasure "Make Your Beauty Shine" set. Nail polish with a gel-like finish recurs across the range and in editorial coverage of the brand.

On formulation, Notino's product copy states that NOBEA combines "the latest pigment coating technologies and 100% naturally certified ingredients" [3]. Beyond this retailer description, the brand's specific ingredients are not detailed in the available sources.

NOBEA is sold through the online retailer Notino, which describes the brand as available "exclusively on Notino" [3]. The arrangement is consistent with Givet's business-to-business model, in which brands are distributed through retail partners rather than the brand's own direct storefront.

Coverage of NOBEA has come mainly from independent beauty blogs reviewing individual products rather than the brand as a whole. Lana Talks reviewed the Dune Nude nail polish in 2020 [11], Cherry Colors covered a Day-to-Day nail polish set in 2021 [12], and That September Muse reviewed the brand's Heartbeat nail polish and lipstick, highlighting affordability and the gel-like finish [5]. No industry awards are documented.

NOBEA is active. It has a dedicated brand manager within Givet, Radka Blažíčková, who attended the MakeUp in Paris trade fair in 2024 — the most recent dated activity in the available sources [4]. Editorial mentions of the brand span 2020 to 2024.