From the fact base · 2026-09-30

Who owns the beauty brands.

Ownership concentration in the encyclopedia: what share of brands belong to a group, which groups own the most, where the groups are based and how ownership events are distributed across the decades.

Computed on 2026-09-30 from Glowpedia's fact base for the 3,398 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-09-30 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,398

Brands in the data#

50.8%

Linked to a group#

1,725

49.8%

Owned by a group#

1,692

Licensed to a group#

Distributed by a group#

49.2%

No group relation recorded#

1,673

3.6%

Owned by the five largest groups (share of brands in the sample)#

121

5.5%

Owned by the ten largest groups (share of brands in the sample)#

188

Groups with the most brands

	Count	Share	Licensed
L'Oréal	38	1.1%	4
Unilever	24	0.7%	1
The Estée Lauder Companies	22	0.7%	1
LVMH Moët Hennessy Louis Vuitton	19	0.6%	1
Henkel AG & Co. KGaA	18	0.5%	0
Puig Brands, S.A.	16	0.5%	1
Coty Inc.	16	0.5%	12
Procter & Gamble	13	0.4%	1
Revlon	11	0.3%	5
Orkla ASA	11	0.3%	0
Kenvue Inc.	11	0.3%	0
Kao Corporation	11	0.3%	0
Amorepacific	11	0.3%	0
Wella Company	10	0.3%	1
American International Industries	9	0.3%	0
Shiseido Company, Limited	9	0.3%	2
Beiersdorf AG	8	0.2%	0
Pierre Fabre	7	0.2%	0
GIVET SRL	7	0.2%	0
Edgewell Personal Care	7	0.2%	0

Where the groups are based (share of group-owned brands)

	Count	Share
United States	111	6.6%
France	70	4.1%
United Kingdom	40	2.4%
Italy	38	2.3%
Germany	37	2.2%
Japan	26	1.5%
Spain	25	1.5%
South Korea	18	1.1%
Norway	15	0.9%
Switzerland	14	0.8%
Poland	8	0.5%
United Arab Emirates	7	0.4%

Ownership events by decade

	Count	Share
The 2020s	477	28.3%
The 2010s	552	32.8%
The 2000s	277	16.4%
The 1990s	174	10.3%
The 1980s	82	4.9%
The 1970s	49	2.9%
The 1960s	31	1.8%
The 1950s	13	0.8%