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From the fact base

When the brands were founded.

All analyses

Founding years of the brands in the encyclopedia: distribution by decade, the oldest brands, the share of new brands and how the median age differs between countries of origin.

Computed on 2026-09-08 from Glowpedia's fact base for the 3,209 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Key figures

3,209
Brands in the data
92.2%
Have a known founding year
2,960
2008
Median founding year
31.7%
Founded in 2015 or later
937
12%
Founded in 2020 or later
354
10.4%
Founded before 1950
307

Founded by decade

CountShare
Before 1900115
3.9%
The 1900s24
0.8%
The 1910s23
0.8%
The 1920s41
1.4%
The 1930s40
1.4%
The 1940s64
2.2%
The 1950s72
2.4%
The 1960s88
3%
The 1970s158
5.3%
The 1980s212
7.2%
The 1990s278
9.4%
The 2000s483
16.3%
The 2010s1,008
34.1%
The 2020s354
12%

The oldest brands

YearOrigin
Farmacia SS. Annunziata 15611561Italy
Kiku-Masamune1659Japan
Floris1730United Kingdom
Creed1760France
Woods of Windsor1770United Kingdom
Yardley1770United Kingdom
Wilkinson Sword1772United Kingdom
Houbigant Paris1775France
Kent1777United Kingdom
D.R. Harris1790United Kingdom
47111792Germany
Rancé 17951795France

Median founding year by country of origin

YearBrands
United States2003499
France1996360
United Kingdom2009284
Italy1999270
South Korea2015201
Sweden2015201
Germany1986194
Spain1996118
Denmark2012115
Poland201287
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