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From the fact base · 2026-09-15

When the brands were founded.

To the current analysis

Founding years of the brands in the encyclopedia: distribution by decade, the oldest brands, the share of new brands and how the median age differs between countries of origin.

Computed on 2026-09-15 from Glowpedia's fact base for the 3,245 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-09-15 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,245
Brands in the data#
92.1%
Have a known founding year#
2,990
2008
Median founding year#
31.5%
Founded in 2015 or later#
943
12%
Founded in 2020 or later#
358
10.4%
Founded before 1950#
311

Founded by decade

CountShare
Before 1900115
3.9%
The 1900s24
0.8%
The 1910s23
0.8%
The 1920s42
1.4%
The 1930s41
1.4%
The 1940s66
2.2%
The 1950s75
2.5%
The 1960s89
3%
The 1970s161
5.4%
The 1980s216
7.2%
The 1990s282
9.4%
The 2000s485
16.2%
The 2010s1,013
33.9%
The 2020s358
12%

The oldest brands

YearOrigin
Farmacia SS. Annunziata 15611561Italy
Kiku-Masamune1659Japan
Floris1730United Kingdom
Creed1760France
Woods of Windsor1770United Kingdom
Yardley1770United Kingdom
Wilkinson Sword1772United Kingdom
Houbigant Paris1775France
Kent1777United Kingdom
D.R. Harris1790United Kingdom
47111792Germany
Rancé 17951795France

Median founding year by country of origin

YearBrands
United States2003503
France1996363
United Kingdom2009285
Italy1999272
Germany1986207
South Korea2015202
Sweden2015201
Spain1997119
Denmark2012115
Poland201287