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From the fact base · 2026-10-06

When the brands were founded.

To the current analysis

Founding years of the brands in the encyclopedia: distribution by decade, the oldest brands, the share of new brands and how the median age differs between countries of origin.

Computed on 2026-10-06 from Glowpedia's fact base for the 3,600 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-10-06 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,600
Brands in the data#
90%
Have a known founding year#
3,240
2007
Median founding year#
30.3%
Founded in 2015 or later#
981
11.6%
Founded in 2020 or later#
375
11.2%
Founded before 1950#
364

Founded by decade

CountShare
Before 1900130
4%
The 1900s33
1%
The 1910s27
0.8%
The 1920s51
1.6%
The 1930s50
1.5%
The 1940s73
2.3%
The 1950s88
2.7%
The 1960s96
3%
The 1970s180
5.6%
The 1980s245
7.6%
The 1990s321
9.9%
The 2000s519
16%
The 2010s1,052
32.5%
The 2020s375
11.6%

The oldest brands

YearOrigin
Farmacia SS. Annunziata 15611561Italy
Kiku-Masamune1659Japan
Floris1730United Kingdom
Creed1760France
Woods of Windsor1770United Kingdom
Yardley1770United Kingdom
Wilkinson Sword1772United Kingdom
Houbigant Paris1775France
Kent1777United Kingdom
Walde1777Austria
D.R. Harris1790United Kingdom
47111792Germany

Median founding year by country of origin

YearBrands
United States2003511
France1996375
Germany1987373
United Kingdom2009288
Italy1997282
Sweden2015204
South Korea2015202
Spain1996122
Denmark2012115
Poland201288