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From the fact base · 2026-09-30

When the brands were founded.

To the current analysis

Founding years of the brands in the encyclopedia: distribution by decade, the oldest brands, the share of new brands and how the median age differs between countries of origin.

Computed on 2026-09-30 from Glowpedia's fact base for the 3,398 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-09-30 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,398
Brands in the data#
91.2%
Have a known founding year#
3,100
2007
Median founding year#
30.9%
Founded in 2015 or later#
958
11.8%
Founded in 2020 or later#
366
10.6%
Founded before 1950#
329

Founded by decade

CountShare
Before 1900118
3.8%
The 1900s28
0.9%
The 1910s24
0.8%
The 1920s47
1.5%
The 1930s43
1.4%
The 1940s69
2.2%
The 1950s84
2.7%
The 1960s94
3%
The 1970s171
5.5%
The 1980s229
7.4%
The 1990s302
9.7%
The 2000s497
16%
The 2010s1,028
33.2%
The 2020s366
11.8%

The oldest brands

YearOrigin
Farmacia SS. Annunziata 15611561Italy
Kiku-Masamune1659Japan
Floris1730United Kingdom
Creed1760France
Woods of Windsor1770United Kingdom
Yardley1770United Kingdom
Wilkinson Sword1772United Kingdom
Houbigant Paris1775France
Kent1777United Kingdom
D.R. Harris1790United Kingdom
47111792Germany
Rancé 17951795France

Median founding year by country of origin

YearBrands
United States2003506
France1996368
United Kingdom2009285
Italy1997282
Germany1987270
Sweden2015203
South Korea2015202
Spain1996121
Denmark2012115
Poland201288