Glowpedia
Ownership graph

The 2020s.

Acquisitions & ownership

534 acquisitions and ownership changes during The 2020s in the encyclopedia's fact base, year by year.

2026
  • Acquired by Karo Healthcare (KKR-backed, Stockholm-headquartered) from Perrigo for approx. €330 million (closed April 30, 2026). Required Norwegian regulatory divestiture of Locobase brand.↗ marketscreener.com

  • Acquired (74 %) by Medios AG; previous owners keep a minority stake; closing announced 1 Oct 2026↗ finanznachrichten.de

  • Acquired, together with group company WAREG Verpackungs-GmbH, by GraVo Beteiligungsgesellschaft mbH (industrial holding, Essen) from the previous owner family; purchase price not disclosed↗ unternehmeredition.de

  • Acquired CoolIT Systems for about $4.75 billion (closed 2 July 2026)↗ de-ch.ecolab.com

  • Parent company Quest Personal Care Global acquired by Brand Masters (Netherlands, backed by Avedon Capital Partners); Quest continues to operate independently↗ thebusinessdesk.com

  • STADA Arzneimittel AG acquires Nordic commercial rights to Locobase (DK/FI/IS/NO/SE) from Karo Healthcare as required divestiture for Karo's Aco Hud Nordic acquisition (announced May 4, 2026)↗ bakermckenzie.com

  • Acquired by Kofola ČeskoSlovensko (100% stake), integrated into LEROS herbal subsidiary. Martin Růžička continues as general director; founders remain as advisors.↗ kofola.cz

  • Jesper Buch (Danish investor, judge on Løvens Hule / Danish Shark Tank) acquired a 10% stake during a Løvens Hule TV appearance. Brand remains family-owned.↗ fyens.dk

  • Somatoline brand sold by Manetti & Roberts (Bolton Group) to Olyos Group, controlled by Motion Equity Partners (France)↗ en.ilsole24ore.com

  • Merger with Mäurer & Wirtz referred to as completed in the Mäurer & Wirtz press release of 2 June 2026 ("First major appointment following the merger of Mäurer & Wirtz with Classic Parfums and The Nose Behind").↗ m-w.de

  • Parent company: Mucos Pharma becomes part of the Dermapharm group.↗ wobenzym.de

  • Acquired by private equity firm GTCR from Advent (closed 9 April 2026)↗ zentiva.com

  • SALT & STONEowner · Advent International

    Advent International to acquire majority stake (announced 24 March 2026, expected close April 2026); Humble Growth exits, founder Nima Jalali remains equity holder↗ cosmeticsbusiness.com

  • Acquired Guess for approximately US$1.4 billion↗ en.wikipedia.org

  • Niche Beauty Labowner · Cosnova Beauty

    Acquired by Cosnova Beauty (owner of essence and Catrice), Germany↗ cosmetic-business.com

  • Kimberly-Clark and Kenvue shareholders approved the acquisition (Jan 29, 2026); transaction not yet closed, expected to close in H2 2026 subject to regulatory approval.↗ prnewswire.com

  • L'Oreal completed its acquisition of Kering Beaute, including the House of Creed, on 31 March 2026.↗ loreal.com

  • Transitioned to a holding-company structure, officially changing its name to Kosé Holdings Corporation.↗ koseholdings.co.jp

  • Completed the acquisition of Kering Beauté on 31 March 2026, including the House of Creed and fifty-year exclusive licences for fragrances and beauty products under the Bottega Veneta and Balenciaga brands (announced October 2025).↗ loreal.com

  • Niche Beauty Lab (incl. Acnemy) acquired by cosnova, effective January 14 2026↗ cosnova.com

  • Niche Beauty Lab (Theramid's parent) acquired by Cosnova Group↗ beautymatter.com

  • Parent company Niche Beauty Lab acquired by Cosnova Beauty (Essence, Catrice); brand continues under founder/CEO Sergio Chorrero.↗ beautymatter.com

  • CapVest Partners completed its acquisition of the majority stake in STADA Arzneimittel AG on 31 March 2026.↗ stada.com

  • label.mowner · TONI&GUY

    Sacha Mascolo-Tarbuck acquired complete ownership and control of Label.M and majority ownership/voting control of Toni & Guy↗ beautymatter.com

2025
  • Arkéa Capital (Crédit Mutuel Arkéa) entered the capital alongside historical shareholders to accelerate internationally↗ marques-de-france.fr

  • Ownership change announced at Esxence 2025; new owners not publicly named in coverage↗ fragrantica.com

  • Fragrance licensee AB Parfums SpA (formerly Angelini Beauty SpA) acquired by Give Back Beauty; Angel Schlesser fragrance license transfers to GBB Group↗ wwd.com

  • Acquired Aromatica, a Czech cosmetics manufacturer in Šlapanice, to manufacture up to ~one-fifth of its cosmetic masses in-house↗ cs.wikipedia.org

  • Returned to founding-family ownership under Andrew and Duncan Russell↗ en.wikipedia.org

  • Kimberly-Clark announced (Nov 3, 2025) a $48.7B agreement to acquire Kenvue (and thus Aveeno); shareholders approved Jan 2026, closing targeted H2 2026, pending regulatory approval (not yet closed as of June 2026).↗ cosmeticsbusiness.com

  • Acquired True Digital Surgery↗ bbraun.com

  • Elin Ahlberg acquired/took over BLAX (BaBa Blax Sheep) from founder Barbara Enander; the entity was renamed Blax Sheep ApS with HQ at Jyllandsvej 29, Frederiksberg, Denmark (CVR DK44622866).↗ blaxsheep.com

  • Britney Spears fragrance license transferred from Revlon/Elizabeth Arden to Give Back Beauty↗ cosmeticsbusiness.com

  • Divested by Kneipp; sold to an unnamed France-based investment firm↗ gamaconsumer.com

  • Dashl acquired by an undisclosed buyer (per third-party reporting; brand continues to operate)↗ pitchbook.com

  • Parent Brand Architekts acquired by Warpaint London plc↗ brandarchitekts.com

  • As of 1 January 2025 Cooper Consumer Health Deutschland GmbH takes over a large part of Viatris' OTC business in Germany; the current Echinacin Liquidum leaflet names Cooper Consumer Health Deutschland GmbH as marketing company.↗ apotheke-adhoc.de

  • Acquired Ovivo's electronics business for $1.8 billion↗ en.wikipedia.org

  • Engel-Apotheken group taken over by pharmacist Daniel Reuschel (owner since 1 June 2025) from Dr. Ansgar Wieschollek, who withdrew for health reasons.↗ petersberg-aktuell.de

  • Founding family sold its minority stake (Dec 19, 2025), completely exiting the company; L Catterton retained control (~51%).↗ en.wikipedia.org

  • Authentic Brands Group acquired a 51% stake in Guess Inc. in a ~$1.4 billion deal; Guess went private (finalized January 2026).↗ en.wikipedia.org

  • Acquired Sonormed GmbH, Hamburg (now InfectoPharm Digital Health GmbH, tinnitus app)↗ de.wikipedia.org

  • Cha Bio Group / Cha Care Services acquired largest shareholder position in Jayjun Cosmetic Co., Ltd.; corporate entity renamed to Cha AI Healthcare Co., Ltd.↗ stockanalysis.com

  • Acquired by Windsong Global from Kendo; placed under its Belle Brands multi-brand platform.↗ beautyindependent.com

  • Kallós family sold the company to investors (specific buyer not disclosed in available sources)↗ crunchbase.com

  • Acquired by Rare Beauty Brands from Unilever↗ beautyindependent.com

  • Huda Beauty sold its KAYALI stake to Mona Kattan and General Atlantic, who jointly own the brand post-sale; announced 17 February 2025 (subject to regulatory approval). Huda Beauty simultaneously redeemed TSG Consumer's interest (held since 2017).↗ generalatlantic.com

  • Peter Kern (former Expedia CEO) acquires brand assets and the Bologna plant (~€25m, deal June 10, 2025; completed October 2025) with €30m reinvestment planned through 2027↗ fashionunited.uk

  • Give Back Beauty signed agreement (31 Jan 2025) to acquire AB Parfums (formerly Angelini Beauty), holder of the Laura Biagiotti fragrance license↗ givebackbeauty.com

  • Merger of Skala and Lola From Rio into a combined group; Advent International holds controlling interest (acquired 50% of Skala in 2024)↗ premiumbeautynews.com

  • Creades acquired a 20% minority stake from Verdane↗ en.wikipedia.org

  • Give Back Beauty signed agreement to acquire AB Parfums (formerly Angelini Beauty), which holds the Mandarina Duck fragrance license↗ basenotes.com

  • L'Oréal Groupe agreed to acquire a majority stake (Luxe Division); Inflexion retains minority shareholding.↗ loreal-finance.com

  • Acquired by an undisclosed international investor as part of vertical integration; Italian governance and creative autonomy preserved↗ allure.it

  • Nudestix acquired by an unnamed US-based private group (announced Sep 2025).↗ beautymatter.com

  • Waldencast acquires Novaestiq Corp. and U.S. rights to injectable hyaluronic acid line Saypha under the Obagi Medical brand↗ globenewswire.com

  • SKIMS acquired SKKN by Kim from Kim Kardashian and Coty (Coty divested its stake; Kardashian's 80% transferred to SKIMS).↗ prnewswire.com

  • Israeli Golf & Co Group acquired exclusive franchise rights to Sabon's Israel stores; Israel HQ/factory/distribution set to close in 2026.↗ beautymatter.com

  • Schülke acquired Redditch Medical (UK)↗ mainsights.io

  • Acquired by Brygge Partners (Danish family office), together with sister company Pharma-Skan; seller co-owner Susanne Rasmussen↗ oaklins.com

  • Stella McCartney repurchases LVMH's 49% stake, returning to full independence (January 27)↗ en.wikipedia.org

  • Parent Brand Architekts plc acquired by Warpaint London plc, transferring indirect ownership of the brand↗ brandarchitekts.com

  • Mäurer & Wirtz acquired the Tom Tailor Fragrances license from Luxess GmbH, effective 1 January 2025↗ m-w.de

  • Give Back Beauty agreed to acquire AB Parfums (formerly Angelini Beauty), holder of the Trussardi fragrance license↗ wwd.com

  • Prada Group completed acquisition of Versace from Capri Holdings for US$1.375 billion (2 Dec 2025).↗ en.wikipedia.org

  • OTB completed acquisition of 100% of Viktor&Rolf (announced 4 June 2026)↗ otb.net

  • Warpaint London acquired Brand Architekts (complementary health and beauty brands).↗ warpaintlondonplc.com

  • Multiply Group (UAE / 2PointZero) acquires 67.91% of Tendam↗ fashionunited.uk

  • Co-founders acquired jewellery brands Maison Poiray and Aurélie Bidermann↗ en.wikipedia.org

  • Acquired heritage brands from Aboca (natural consumer healthcare)↗ zentiva.de

  • Acquired rhode (Hailey Bieber) for up to $1 billion↗ en.wikipedia.org

  • Ellenowner · Addeira Pharmaceuticals AB

    Acquired by Addeira↗ cbinsights.com

  • Biodrogaowner · BCG Baden-Baden Cosmetics Group GmbH

    Operated as a brand within BCG Baden-Baden Cosmetics Group GmbH (parent company, alongside sibling brands Sans Soucis, Apothecary Dr. Scheller, BIO:VEGANE)↗ bcg-cosmetics.com

  • Acquired Repair Care, a Dutch wood-repair and maintenance products company, expanding the adhesives division↗ en.wikipedia.org

  • Glysolidowner · BurnusCare GmbH

    Burnus acquired the Snoek company in Worblingen, owner of the GLYSOLID brand; the Worblingen factory still produces Glysolid (acquisition year not stated in source; year field is a placeholder and unconfirmed).↗ burnus.de

  • Interparfums announces 20-year exclusive global license for David Beckham fragrances from Authentic Brands Group, with full responsibility beginning April 1, 2028↗ cosmeticsbusiness.com

  • Derma Sunowner · DermaPharm A/S

    DermaPharm A/S acquired by ARCHIMED (private equity, MED III fund)↗ archimed.group

  • Agreed to divest its feminine-care business to Essity for approximately $340 million.↗ en.wikipedia.org

  • Percy Noblemanowner · Ellipsis Brands

    Owned and operated by Ellipsis Brands (UK contract manufacturer and brand owner) as one of its portfolio brands alongside Q+A and THIX↗ ellipsisbrands.com

  • BYOMA was wholly divested from Yellow Wood portfolio company Future Beauty Brands and sold to Bansk Group (announced September 2025); the remaining self-tan brands stayed in the Yellow Wood portfolio.↗ prnewswire.com

  • Saffee brand absorbed into Givet SRL portfolio and rebranded; pre-Givet ownership history not publicly documented↗ unfolding-wings.com

  • Jessicaowner · Gerrard International

    Acquired by Gerrard International (UK) following the death of founder Jessica Vartoughian; Gerrard had managed the UK business for 35 years prior↗ beautymatter.com

  • Interparfums SA acquired all worldwide intellectual property rights to Maison Goutal from Amorepacific Europe (announced March 2025); Amorepacific Europe continues to operate under license, with Interparfums developing the brand from 2026↗ globenewswire.com

  • KKR completed its acquisition of Karo Healthcare from EQT (agreed 9 April 2025 at ~EUR 2.65bn EV; closed 27 August 2025), making KKR the current owner.↗ stblaw.com

  • Kimberly-Clark agreed to acquire Kenvue for ~$48.7 billion total enterprise value in a cash-and-stock deal.↗ en.wikipedia.org

  • Agreed to sell its beauty division (Kering Beaute, including Creed) to L'Oreal for ~EUR 4 billion.↗ cnbc.com

  • KISSowner · Kiss Beauty Group

    Kiss Beauty Group acquired Chillhouse (nail studio and DTC brand founded 2017 by Cyndi Ramirez-Fulton)↗ beautymatter.com

  • Acquired by L'Oréal (agreement signed June 30, 2025) — into L'Oréal Professional Products Division↗ loreal-finance.com

  • Creedowner · L'Oréal

    Kering sold its beauty division, including Creed, to L'Oréal for €4 billion.↗ en.wikipedia.org

  • Laboratoires de Biarritzowner · La Phocéenne de Cosmétique

    Acquired by La Phocéenne de Cosmétique (Salon-de-Provence, France), joining group portfolio alongside Le Petit Olivier, Lovea, and Laboratoires Vendôme↗ premiumbeautynews.com

  • Sold British beauty retailer Space NK to Ulta Beauty.↗ businesswire.com

  • MERZ SPEZIALowner · Merz Consumer Care GmbH

    Owner Merz Lifecare merged with WindStar Medical (completed 1 January 2025); Merz holds the majority stake in the new Merz Lifecare Holding, Oakley Capital a minority stake. Merz Spezial was not sold; it remains a Merz Lifecare brand.↗ lebensmittelpraxis.de

  • Zirkulinowner · Merz Consumer Care GmbH

    WindStar Medical merged with Merz Lifecare into Merz Lifecare Holding GmbH (Merz Group majority, Oakley Capital minority), effective at the turn of 2024/2025.↗ merz.com

  • The Nose Behindowner · Mäurer & Wirtz

    Acquisition by Mäurer & Wirtz announced 3 November 2025 ("The acquisition, which is subject to customary regulatory approvals, is expected to be completed on 1 January 2026."); described as the second-largest acquisition in Mäurer & Wirtz's history after 4711.↗ cliffordchance.com

  • Acquired the Dutch company Dreumex B.V. as of 1 August 2025; Dreumex operates as a subsidiary of Peter Greven Physioderm GmbH within the Peter Greven Group, keeping its name and identity.↗ dreumex.com

  • After an extensive auction process launched in April 2024, the Board decided to retain St.Tropez (rather than sell it) and instead formed a US strategic partnership with The Emerson Group.↗ pzcussons.com

  • By Parfym.seowner · Parfym Sverige AB

    Parfym.se merged with Bangerhead (Nov 2025)↗ cbinsights.com

  • Pradaowner · Prada S.p.A.

    Prada Group acquired Versace from Capri Holdings for €1.25 billion (completed December 2025)↗ en.wikipedia.org

  • Patchologyowner · Rare Beauty Brands

    Parent Rare Beauty Brands (founded by/built on Patchology) acquired Kate Somerville from Unilever, including the Melrose Place clinic in Los Angeles.↗ beautyindependent.com

  • treaclemoonowner · Royal Sanders B.V.

    Treaclemoon brand acquired by Royal Sanders (3i Group portfolio) in a bolt-on acquisition (Feb 2025); Vendoleo GmbH, the branded provider of Treaclemoon and Oriniq in Germany/Austria, subsequently acquired by Royal Sanders in FY2026.↗ imap.com

  • Bain Capital and Cinven signed a definitive agreement (announced 1 September 2025) to sell a majority stake in STADA to CapVest Partners, retaining minority stakes.↗ cinven.com

  • Pharmamedicoowner · Schmees Firmengruppe

    Pharmamedico GmbH merged into Schmees GmbH (intra-group merger: Pharmamedico GmbH had Knut Schmees as managing director since its 2009 registration); quote: '20.06.2025 in Hrcdd: Verschmelzung: Schmees GmbH'↗ northdata.de

  • Acquired by / joined Sodalis Group↗ sodalisgroup.com

  • Payotowner · USHOPAL

    Full acquisition of Payot by USHOPAL (announced March 5, 2025).↗ prnewswire.com

  • Wildowner · Unilever

    Acquired by Unilever (reported ~£100 million; Unilever did not officially disclose terms)↗ packagingeurope.com

  • Super Facialistowner · Warpaint London plc

    Acquired by Warpaint London plc via the takeover of parent Brand Architekts (deal announced 5 December 2024, valued at GBP 13.88 million; completed February 2025).↗ theindustry.beauty

  • Coty sold its remaining 25.8% stake in Wella to KKR, making KKR the sole owner.↗ coty.com

2024
2023
2022
2021
2020
Transaction register

67 reviewed unique deals from the groups' acquisition history — parties, roles, amounts (original wording kept) and milestones, each sourced. Distinct from the 534 event entries in the timeline above; the register does not yet cover the whole timeline.

2026
  • AcquisitionCapVest Partners← Bain Capital and Cinven#
    Brands involved: STADA Arzneimittel AG (acquired)
    Announced: 1 Sept 2025Completed: 31 Mar 2026
    Phases: 2025 — signed a definitive agreement (announced 1 September 2025) to sell a majority stake in STADA to CapVest · 2026 — CapVest Partners completed its acquisition of the majority stake in STADA Arzneimittel AG on 31 March 2026
    Reservations: CapVest acquires majority in STADA from Bain Capital/Cinven — deal announced 2025-09-01, completed 2026-03-31. Bain/Cinven-2017 (their own purchase) is kept SEPARATE.
  • AcquisitionL'Oréal← Kering#
    Brands involved: Creed (acquired), Kering Beauté (acquired, per the source, no confirmed link), Balenciaga (licensed), Bottega Veneta (licensed)
    Amount: EUR 4 billionAnnounced: Oct 2025Completed: 31 Mar 2026
    Phases: 2025 — announced October 2025 · 2026 — Completed the acquisition of Kering Beauté on 31 March 2026
    Reservations: ONE deal: L'Oréal acquires Kering Beauté (incl. Creed) + 50-year beauty licenses Balenciaga/Bottega Veneta; announced Oct 2025, completed 2026-03-31, ~EUR 4 bn, seller Kering. Viewed from both perspectives. Gucci was in the announcement but NOT in the completion text → excluded from confirmed targets (remains in evidence text). kering--creed--2023 is kept SEPARATE (Kering bought Creed 2023, before this one).
  • Acquisitioncosnova (cosnova GmbH)#
    Brands involved: Niche Beauty Lab (acquired, per the source, no confirmed link)
    Completed: 2026
  • Brands involved: Guess (acquired)
    Amount: approximately US$1.4 billionCompleted: 2026
2025
  • AcquisitionAgreedKimberly-Clark#
    Brands involved: Kenvue (acquired, per the source, no confirmed link)
    Amount: ~$48.7 billionAgreed: 2025Agreed: 29 Jan 2026
    Phases: 2025 — Kimberly-Clark agreed to acquire Kenvue for ~$48.7 billion · 2026 — shareholders approved the acquisition (Jan 29, 2026); not yet closed
    Reservations: Kimberly-Clark acquires Kenvue, ~$48.7 bn enterprise value; agreed 2025, shareholder-approved Jan 29, 2026, NOT closed (H2 2026, regulatory review). Status agreed. No single seller (public company) → seller null (not Kenvue-as-seller).
  • DivestitureAnnouncedBansk Group← Future Beauty Brands#
    Brands involved: BYOMA (divested)
    Announced: 2025
  • AcquisitionBolton Group#
    Brands involved: Repair Care (acquired, per the source, no confirmed link)
    Completed: 2025
  • DivestitureUlta Beauty← Manzanita Capital#
    Brands involved: Space NK (divested, per the source, no confirmed link)
    Completed: 2025
  • AcquisitionKKR← EQT#
    Brands involved: Karo Healthcare (acquired)
    Amount: ~EUR 2.65bnCompleted: 27 Aug 2025Agreed: 9 Apr 2025
    Phases: 2025 — closed 27 August 2025 · 2025 — agreed 9 April 2025
  • AcquisitionInterparfums SA← Amorepacific Europe#
    Brands involved: Maison Goutal (acquired, per the source, no confirmed link)
    Completed: 2025
  • DivestitureAgreedEssity← Edgewell Personal Care#
    Brands involved: feminine-care business (divested, per the source, no confirmed link)
    Amount: approximately $340 millionAgreed: 2025
  • DivestitureKKR← Coty#
    Brands involved: Wella (divested)
    Stake: 25.8%Completed: 2025
    Sources:↗ coty.com
2024
2023
  • Divestiture← Johnson & Johnson#
    Brands involved: Kenvue (divested, per the source, no confirmed link)
    Announced: 2021Completed: Jul 2023
    Phases: 2021 — announced it would spin off its consumer health division · 2023 — J&J completed the separation via a July 2023 exchange offer (IPO 4 May 2023, raising ~$3.8B)
    Reservations: J&J separated its consumer health division into Kenvue — announced 2021, IPO May 4, 2023, separation completed via exchange offer July 2023 (=deal completion). IPO ≠ separation completion date. Spin-off, no purchase price → amount null. Both the IPO and divestiture observation (#2) are included.
  • AcquisitionKaro Healthcare AB← Haleon#
    Brands involved: Lamisil (acquired, per the source, no confirmed link)
    Completed: 2023Announced: 1 Nov 2023
    Phases: 2023 — Karo Healthcare completed the acquisition · 2023 — announced 1 November 2023
  • Brands involved: Gianvito Rossi (acquired, per the source, no confirmed link)
    Stake: 70%Completed: 2023
  • AcquisitionBerner Oy#
    Brands involved: Naviter Ltd (acquired, per the source, no confirmed link)
    Completed: 2023
  • AcquisitionSodalis Group#
    Brands involved: Goovi (acquired)
    Completed: 2023
  • AcquisitionKering#
    Brands involved: Creed (acquired)
    Completed: 2023
  • Brands involved: Dr. Dennis Gross Skincare (acquired)
    Completed: 2023
  • Otherformer creditors#
    Brands involved: Revlon Group Holdings LLC (acquired, per the source, no confirmed link)
    Amount: ~$2.7BCompleted: 2023
  • AcquisitionKao Corporation#
    Brands involved: Bondi Sands (acquired)
    Completed: 2023
    Sources:↗ kao.com
  • Divestiture← Henkel AG & Co. KGaA#
    Brands involved: business operations in Russia (divested, per the source, no confirmed link)
    Completed: 2023
  • AcquisitionL'Oréal#
    Brands involved: Aesop (acquired)
    Amount: $2.53 billionCompleted: 2023
2022
2021
2020

Summarised source rows

Source rows that list several brands without evidence of a single deal — kept out of the confirmed deal count.

  • Brands involved: Kama Ayurveda (acquired, per the source, no confirmed link), Loto del Sur (acquired, per the source, no confirmed link)
    Completed: 2022