Creightons

Creightons is a British personal-care and beauty manufacturer based in Peterborough, England. It designs, makes and sells skincare, haircare and bath and body products, operating across its own consumer brands, retailer private-label lines and contract manufacturing for third-party companies. The company describes itself as a "multi-award-winning British company" working across the beauty sector globally [1].

Sources give layered founding dates. The Creightons consumer brand traces its establishment to 1954, when, according to the company's own timeline, it gained recognition for health and beauty products [2]. Wikipedia instead records a 1975 founding, a date that refers to the listed corporate entity Creightons Plc rather than the consumer brand [6]. Behind both sits a much older lineage: the firm links its identity to 1749 and the Potter & Moore name, whose own roots predate the modern company by two centuries.

The deeper heritage runs to 1749, when physic gardeners Ephraim Potter and William Moore established what the company calls "the oldest English toiletries company" in Mitcham, Surrey, specialising in lavender cultivation and operating a distillery to extract lavender oil [2]. Creightons itself emerged in 1954 as a maker of health and beauty products. The two strands were formally joined in 2003, when Creightons Plc acquired the Potter & Moore name, uniting the older toiletries heritage with the modern business [2].

Creightons Plc became a publicly listed company on the London Stock Exchange; the company's timeline dates this listing to 1994, while Wikipedia states the firm was "first listed on the London Stock Exchange in 1987" [2][6]. In 2016 it acquired the Broad Oak Toiletries site in Tiverton, Devon, expanding its manufacturing capacity. A run of acquisitions followed: the Balance Active Formula skincare brand in 2019, and the Emma Hardie and Brodie & Stone businesses in 2022 [2].

More recently the corporate structure changed. In March 2025 the group moved from the London Stock Exchange Main Market to AIM, the exchange's market for smaller companies. In April 2026 it renamed its corporate parent from Creightons Plc (ticker LON:CRL) to Potter & Moore Plc (LON:PAM), reviving the historic name at group level while the Creightons consumer brand remained in use [2].

The business operates under the parent company Potter & Moore Plc, formerly Creightons Plc, listed on AIM under the ticker PAM [2]. Its portfolio combines internally developed brands with acquired ones. Feather & Down, a sleep and wellbeing range, and The Curl Company, a curl-focused haircare line, were developed in-house, while Balance Active Formula, Emma Hardie and T-Zone came through acquisition. The consumer site lists further own-brand lines including Frizz No More, Bronze Ambition, Body Bliss and Janina.

Potter & Moore positions itself as a maker of "high-quality personal care and beauty products" spanning haircare, skincare, bath and body, male grooming and fine fragrance [3]. Its model rests on three streams: an own-branded business; private label, in which it makes retailer-specific products for high-street chains and grocers; and contract manufacturing, producing goods to order for other brand owners [3]. The company frames its acquired Balance Active Formula line around proven ingredients at accessible price points, placing the consumer offer in the drugstore tier.

Manufacturing, research and development, and logistics run from both the Peterborough and Tiverton sites, with creative, sourcing and administrative functions centralised in Peterborough.

The consumer range covers medicated skincare, cleansers, serums, eye creams, masks, exfoliators and moisturisers, alongside shampoos, conditioners, styling products and bath and body items. Lavender, central to the Potter & Moore distilling heritage, and salicylic acid feature among the ingredients associated with the brand's lines. On ethics, the company states its products are "100% cruelty-free" and "where possible our products are vegan friendly", and describes them as made in England [1].

The company reports several environmental commitments. It has held Roundtable on Sustainable Palm Oil (RSPO) supply-chain accreditation since 2014 and states that "99.9 percent of all the palm derivatives we use come from the RSPO sustainable sources" [4]. It has partnered with Qonstrue to integrate net-zero and greenhouse-gas targets into its operations, committed to the Carbon Disclosure Project (CDP) for the 2024/25 cycle, and says it has calculated its Scope 1, 2 and 3 emissions and made progress on Task Force on Climate-related Financial Disclosures (TCFD) reporting [4].

Creightons is active. The parent company trades on AIM as Potter & Moore Plc following the April 2026 rename, and the consumer storefront remains live, with sales migrating from creightons.com toward potterandmooreshop.com [2]. Its products are distributed in the Nordic markets through retailers.