Balance Active Formula

Balance Active Formula is a British skincare brand built around active ingredients sold at affordable prices. Its products are made in England and centre on serums, boosters and masks that pair recognisable actives such as hyaluronic acid, vitamin C and niacinamide with novelty ingredients like Dragon's Blood and snake-venom peptides. Since June 2019 the brand has been owned by the UK personal-care group Creightons Plc, which renamed itself Potter & Moore Plc in 2026 [4][5].

The brand remains active. Its official online store operates alongside broad distribution across UK high-street and value retailers, and the parent group lists it as a current proprietary brand.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Balance Active Formula began as one of the brands of Brodie and Stone International plc, a long-established British personal-care company based in Harrow [6]. Its exact launch year is not recorded in any accessible source, and the brand predates its later acquisition rather than being founded by its present owner. No founder names are publicly documented.

On 25 June 2019, Creightons Plc acquired the brand from Brodie and Stone International plc for £0.5 million, taking on the brand equity, customer list and existing stock [5]. According to the parent group's own account, "In June 2019 the Group bought the Balance Active Formula brand," describing it as offering products focused on proven ingredients at realistic prices [4]. Creightons later acquired the wider Brodie and Stone business as well, and in 2026 the company was renamed Potter & Moore Plc [4]. The parent operates as both a contract manufacturer and the owner of several proprietary brands, including the cleansing label Emma Hardie [4].

The brand's original Harrow base, under Brodie and Stone, is sometimes still cited as its location [6]; the current parent group is based in Mitcham, Surrey, with manufacturing in the UK [4]. Following the 2019 acquisition, Creightons moved production of most of the range to its own British facilities.

Balance Active Formula presents itself as high-performance skincare at, in its words, "realistic prices" — promising "the latest breakthrough active ingredients for visible results without the jaw-dropping price tag of luxury brands." The company says its formulations "contain active levels of proven ingredients to deliver top performing products."

A defining idea is customer education. The brand's stated mission is to "turn everyone into a skincare guru" by teaching customers about active ingredients and how to use, mix or blend them into what it calls skincare cocktails tailored to individual concerns. It rejects one-size-fits-all routines, arguing that each person needs a different combination of ingredients, and pledges to display the ingredients on every product page so customers can identify what suits their skin. On pricing, the company holds that "good skin and powerful ingredients shouldn't be dependent on how deep your pockets are," saying it keeps costs down by challenging spending on packaging and raw materials and by prioritising product development over marketing.

The range spans serums, boosters, masks and bundles, organised partly by skin concern such as anti-ageing, blemish-prone skin, dark circles and dull complexion. Its hero ingredients include Dragon's Blood, snake venom, gold collagen, hyaluronic acid, vitamin C and niacinamide.

Two products anchor the line-up. The Dragon's Blood Instant Lifting Serum combines a Dragon's Blood extract with an ingredient the brand calls Liftonin Xpress, which the company says helps skin look instantly lifted and tightened. The Snake Venom Wrinkle-Freeze Serum is built around Syn-Ake, a synthetic peptide the brand describes as mimicking the muscle-freezing action of snake venom.

The company states that its products are dermatologically tested and free from parabens, dyes and gluten. It distributes through a range of UK value and high-street retailers, among them B&M, Home Bargains, Savers, Body Care and Fragrance Direct.

Balance Active Formula is an active, UK-focused brand. It runs an official e-commerce store and retains broad distribution across British value and high-street retailers, and as of 2026 its parent, Potter & Moore Plc, continues to list it as a proprietary brand [4]. Its primary market is the United Kingdom.